Hello Hello… January 28, 2016 Ummi Kaltsum Leave a comment ‘HELLO’ was an in-class exercise that we did before Project 1 was introduced. Here are the scanned version of the name tags: Typography; I wanted to portray my identity in this name tag — headscarves and Arabic font (basically it reads UMMI, but from right to left) that I believe shows people who I am, and my religious beliefs. Abstract; It was done to look like veins in our human body. Conceptual; I like the thrills and excitement of riding roller coasters, thus the roller coaster for this name tag. It symbolizes overcoming challenges and fears as nothing in this world is a straight path to reach your goals. And so, HELLO MY NAME IS UMMI (: