Tag Archives: Nike

Zine: Final

I contemplated while working on this idea of showing decomposition in terms of texture in the zine.┬áIn this context, decomposition shows the life of a Nike shoe — a cycle, starting of the book being all vibrant with colours just like how fruits are colourful when it is ripe and fresh to be eaten.

However, as you flip along the pages of the booklet, it started to go into black and white, into more sensitive topic of a Nike shoe — showing the decaying process.

(Printed in an A6 size from Out De Box)

Front Cover Page
Front Cover Page: The nike tick being edited to look like its breaking
Introduction Page
Introduction Page
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Full of colours showing the positive impact of a Nike shoe
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The start of decay

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Inside the back cover page.

 

(I’ll reprint it in A5!)

POV: Digital Collage WIP

There was a first collage trial, there’s always a second. The collage was not completely done as I just put it all together without editing as much.

Collage 1-Recovered
(Caption was not decided)

Well, at this stage, I have not come up with a solid idea of how the collage will be. I think I didn’t even include the synecdoche into the collage. All I thought of was to use whatever resources or elements I have at home, scan them and collage them. Yes, you got it right. I scanned my Nike shoe.

After consultation, the Nike shoe will be the constant object in this POV project. We looked at consumerism, sweatshops in Nike and child labour. The collages are arranged following the rule of thirds, showing how much or little impact it has on the POV. So, these are first drafts of the collage with the possible POVs:

Nike 1_covered low
“A Nike shoe from the point of view of shelf life is not forever.” (I might have to rethink about this caption)

Concept: using crumpled paper, representing trash. Nike shoe is surrounded with crumpled papers, slightly covered. From here you can see the message that I am trying to bring forward: that even nice branded shoes will not last forever because if you constantly put them on, it’ll eventually get worn out and the last place it’ll be in is the trash bin.

Nike 2-1-2
“A Nike shoe from the point of view of foreign currency is profit.”

Concept: foreign currencies representing the different countries that one can buy Nike shoes from. We know that when you buy overseas, it is just easy money for them.

Nike 3_1_covered low
Caption not really decided, but it’s similar to the crumpled paper.

Concept: Similar to the crumpled paper as mentioned, the concept of not lasting forever. Because leaves dry up and they end up in the trash bin as well.

Nike 4.1_low
“A Nike shoe from the point of view of child labour is underpaid.”

Concept: I used coins to represent low wages as research stated that the workers are underpaid for the work they do for long hours.

Nike 6-3-1
“A Nike shoe from the point of view of a parent is unpaid bills”

Concept: bills showing the consequences of a parent who keeps on buying for their child nonstop Nike shoes.

“A Nike shoe from the point of view of an athlete is good performance.”

Concept: Putting aside the negative side of Nike shoe, it also brings positive results into athlete’s world. And the result is good performance which is represented by the medals.

Nike 7-2
“A Nike shoe from the point of view of child labour is lost childhood”.

Concept: the consequences of child labour is a lost childhood, which is represented by toys at the last thirds of the whole canvas.

Of course, these are drafts, I still have to do some tweaking on the brightness and put together better captions.