PROJECT 3A

I thought about what image to do for a while. Initially, I wanted to do a ‘B’ series where I do images out of objects beginning with B.

 

I didn’t like how the burger turned out so I didn’t finish it. I wasn’t using too many parts of the anatomy for the burger. Then I decided to do a scene image. I first thought of what the letters could be used to represent. And I thought of water droplets, or rain drops. Thus, I started doing a rainy day scene and wanted to contrast that with a sunny day scene. Here are the inspiration images (not the best quality)

Here’s how the final pieces turned out:

 

PROJECT 3B

I enjoyed doing 3B even though i spent a long time trying to get a pattern that I liked.

First, some research that I did.

I liked this series of type as patterns because it was really simple and brought out the anatomy of the type really well.

I knew immediately that I wanted to use a serif font due to its differences in thin and thick strokes which would allow me to play with the anatomy better. I chose to use Bodoni 72 as the differences between thick and thin were quit distinct and it had a 90 degree horizontal serif and yet had gentle curves in other parts. I chose to use F and R as they both had soft curves and straight, structured strokes.

 

After rotating the r multiple times, it reminded me of a snowflake so I decided to do that in my final.

Here are the final pieces:

 

 

 

 

PROJECT 3C

This was my favourite project because the word ‘HELLO’ was just so fun to play around! I chose a sans serif font for this (Futura) as i felt like it was more neutral and I could express both positive and negative emotions with it.

Here are my final pieces:

 

 

 

I really liked this designer who used the letters to communicate the word so simply but so effectively.

 

Also, I misread the brief initially so I did it wrong but I didn’t keep a record of it.. 🙁 But here’s one that i managed to keep and I really like it! Too bad it wasn’t a part of the list of emotions.

Through this project, I wanted to document my move from Serangoon to Woodlands and that transitional process.

As my project would include 2 places, I wanted to show a contrast between these places through my letters. As I headed down to these places, I started thinking about the characteristics of the neighbourhood and realised that the feeling I got in both places were very different.

In Serangoon, it was bustling and lively, with everyone crowding in NEX Shopping Centre. It was a hub for people in the district. It was also where I spent most of my time when I was hanging out around the neighbourhood. Hence, I decided to portray that hustle and bustle through letters formed from brand names found in NEX.

It was a long journey taking the train down to Woodlands. It felt very secluded and tucked away in a small corner where only people living in Woodlands would hang out in. Also referring to its name, I decided to focus on letters that I could form with trees.

 

 

 

 

FINAL OUTCOME