Through this project, I wanted to document my move from Serangoon to Woodlands and that transitional process.

As my project would include 2 places, I wanted to show a contrast between these places through my letters. As I headed down to these places, I started thinking about the characteristics of the neighbourhood and realised that the feeling I got in both places were very different.

In Serangoon, it was bustling and lively, with everyone crowding in NEX Shopping Centre. It was a hub for people in the district. It was also where I spent most of my time when I was hanging out around the neighbourhood. Hence, I decided to portray that hustle and bustle through letters formed from brand names found in NEX.

It was a long journey taking the train down to Woodlands. It felt very secluded and tucked away in a small corner where only people living in Woodlands would hang out in. Also referring to its name, I decided to focus on letters that I could form with trees.

 

 

 

 

FINAL OUTCOME

 

FINAL OUTCOMES

My name is

origami-artist-final

and I’m an Origami Artist

My name is

mattress-tester-final

and I’m a Mattress Tester

My name is

librarian-final

and I’m a Librarian

My name is

construction-worker-final-1

and I’m a Construction Worker

RESEARCH

So first, I went to research on the key elements and visual cues of each of the occupation I wanted to do.

  1. Origami Artist
  • Paper
  • Diagrams
  • Folding instructions

 

 

As seen in the diagram, dotted lines and arrows are used to indicate the folds and I wanted to include that in my design.

Initially, I wanted to incorporate it into the background but the letters looked a little flat and the background looked messy. Also, the letters and background looked like separate elements.

Thus, I decided to add the dotted lines into the letters itself and keep the background simple.

 

Here are some photographs that i took of the origami letters I folded.

pt5a5489

 

pt5a5486

pt5a5472

 

2. Mattress Tester

Yes, this is a job. In my opinion, the best job in the world. What other job pays you to sleep?

  • Mattress
  • Pillow
  • Blanket
  • Sleeping
  • Pajamas (more of a visual cue to sleeping, which is part of the job scope)

 

 

download-1

 

I felt like the mattress texture was very unique and spoke for itself so I used it as my background. To indicate sleep, I used pajamas to create the text. I also added a little detail on the pockets of the pajamas and included sleeping eyes!

I also tried to tweak with the perspective in Photoshop and tried to make it look like the letters are lying down on the mattress.

 

3. Librarian

  • books
  • barcode scanner
  • keep quiet sign
  • library card

library_scanner_1

full-stereotype

books-generic_1468008c

 

Initially, I wanted to use the books to form the letters. But after consultation, I realised that it wasn’t really creating a typography. Therefore, I scrapped that idea and just played around with books to get more ideas.

librarian-v1

Then Sammi gave me an idea, which is the keep quiet sign, or the “shh” action that librarians are known for doing.

Therefore, I incorporated that into my design. Since the first thing that comes to mind is definitely the never-ending shelves of books in libraries, I used it as my background. Then, since the “keep quiet” signs are always hung outside libraries, I tried to create a glass door effect to overlay the shelves of books. I think this didn’t turn out as obvious as I had initially hoped, but I think it’s quite subtle which I liked.

quiet-please-braille-ada-sign-sb-0281_210 keep-quiet

 

4. Construction Worker

  • tower cranes
  • bulldozer
  • colour: black and yellow, sometimes orange
  • metal structures

14101735-silhouette-of-one-cranes-working-on-the-building-on-a-white-background-stock-vector

shutterstock_74307607-1600x680

20298419-vector-horizontal-banner-of-construction-site-with-cranes-and-skyscraper-under-construction-stock-vector

fed-working-at-heights

website-under-constructionelement51

 

For this occupation, I decided to use tower cranes as the main element since it is what we often see everywhere in Singapore.

I also added strips of black and yellow stripes to further indicate the job, since warning signs or danger signs associated with construction sites are usually these colours.

 

REFLECTIONS

I definitely had challenges but at the same time, I enjoyed myself. Initially, I was confused as to how to go about creating the typography. But after watching a lot of Youtube videos and reading tutorials online, I have learnt a few new skills in Photoshop, like how to create a transparent glass effect, which I think may come useful someday. I also enjoyed creating the origami typography very much as I got to fold origami!