2D Foundation II: Project 1 Research II

Hey everyone! It’s val!

Typography portrait problem was a problem as I had a problem striking a balance between aesthetics and concept. Common thing among designers eh? Yeah, that’s the problem.

Well, we’re sure to face clients in the future that wouldn’t give a heck about concept but just demanding a pretty design. However, I personally do not want to lose touch of holding a meaning behind my piece of work. To me, style should come with substance.

To solve that problem, I took a step back and gave a thought about giving a theme/concept to my work as a whole.

And this is what I came up with:

I separated my traits into two categories

  1. Things that people will be able to tell
  • I’m a HUGE FAN of the 1975
  • I make music

2. Things I don’t show ( unless you get to know me better )

  • My greatest phobia is blood
  • I want to be inked

Update: I might change these two traits because I almost fainted while editing bloodied half done tattoos (no joke)


1) // I  L O V E  T H E 1 9 7 5 //

*・☪·̩͙ ·˖✶үσυ αяε мү gεт αωαү, үσυ αяε мү ғαvσяιтε ρℓαcε *・☪·̩͙·˖✶:

This is a band I’m really into. I love their music, style, and vibes I get from listening to this band. They recently came up with a new album that had a whole new look – they went neon, pink and a little bit of vintage. They were all black and white and nothing flashy before that.

It’s a really fresh look that I’m lovin’ it.

Check out their typography  i went back to 16k because i deleted one of my boards i don't pin to anymore. oh my god:



The 1975 - Neons (Set 2) - Samuel Burgess-Johnson:

Also, here’s a piece of work with an uncanny resemblance to the 1975 font, spotted at Art Stage 2016 at MBS expo hall just recently!


I thought I’d share it as this neon light signs are really getting into my head and as if screaming at me to use this for my typography project


Photo editing



Handmade typography

Unable to afford neon signs but some glow sticks!




2) Music Enthusiast


  • Decorative typeface
  • Russian Constructivism
  • Bang logo parody

Decorative typeface

I’ve been into music since I was a little toddler because of the influence of my elder siblings – where I was singing to Nirvana (thanks to my brother) and Britney Spears(thanks to my sister) at the age of 5.

I went on to pick up instruments on my own that include the guitar, bass drums and was also on the vocals..and listened to Franz Ferdinand a lot!

The grunge-like style can be apparent in my rough drafts here

Screen Shot 2016-02-07 at 3.46.28 PM

Using guitars to form the first letter in my name

Screen Shot 2016-02-07 at 3.46.45 PM

Legibility test: My niece came into my room as I was doing my work and went: V…A…..L!

Whew. At least a 6 year old can tell I’m trying to form my name here. Then again, as we’ve discussed during consultations: does it really matter if it could be read or not?


Then I went on to explore with Russian Constructivism 
Screen Shot 2016-02-07 at 3.46.58 PM

Amp head. Subtly hinting that I could be quite loud at times.


After coming up with that design, it hit me that there are some band posters that has this particular style.


Asking Alexandra, AA

The Libertines

And er.. well..

Version 2

Well, what’s a Russian Constructivism poster without THE FIST. I began playing with the idea of rockers holding drumsticks.

Screen Shot 2016-02-07 at 3.46.13 PM



Sad to say the several other versions got wiped out 🙁 Ugh!

Band Logo 

Felt it would be a waste if I didnt create a band logo and incorporating my name!


No prizes for guessing which band’s logo i’m imitating.





3) I prefer seeing things in another perspective

Everything is about perspective. From how we view each others work, to how we think which Instagram photo deserves a double tap, to your opinions about this statement I make.

A few methods I came up with to play around with the idea of ‘perspective’

  • 3D hologram
  • Ambigram
  • Typography optical illusion

3D hologram

Majoring in interactive media, I used this chance to experiment with projection for the hologram and art installation with the optical illusion typography.

Processed with VSCOcam with a5 preset


All you need is your not so favourite disc

Processed with VSCOcam with a5 preset

And cut its casing into four trapeziums

(And I’m sure someone has something to say about my long nails  FYI Chinese new year cannot cut)

Processed with VSCOcam with a5 preset

And here’s the result

Consulted Joy and overwhelmed by her response! Let’s see if i’ll use it in my final..

  • Ambigram

Work In Progress

  • Typography optical illusion

The idea is to take a step back and getting to see things in another viewpoint, almost literally


4) I want to be inked


Concept behind this:

One hand is inked and the other clearly isn’t. What i’d like to bring across here is that despite my desire to have ink on me, half of me is still holding on to my beliefs that perhaps I shouldn’t.

Colours used: The background’s yellow was used in contrast with the tattoo’s red. This intentional dissimilarity of the two aims to accentuate the contrasting thoughts I have about getting a tattoo.


Version 2



5) I want to be an entrepreneur / create my own brand

  • Brand logo parody

I understand we only need 4 compositions but I experimented with a couple more with several brand logos of different industries

Jack Daniels

Vintage font – Jack Daniels whisky


Creator of my own brand - beer

Heneiken – with a local twist in the lingo

Creator of my own brand - beer 2

After all that angmoh alcohol, perhaps I could set up an Asian beer company?


Creator of my own brand - BURGER

Or even a fast food chain


Creator of my own brand - sports

Or a sports brand


Overall final works: 90% done, to be revealed soon!

Published by

Val Lay


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