2D Final: ZINE (Process & final)

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Narcissist me…not

This Zine is a compilation of my previous work from this semester in the form of a catalogue guide. I took a step back and glanced at my works individually and looked for something incommon. I thought that each of them actually suits the idea of an event. Hence the title 6 EVENTS FOR THE SUMMER. It is satirical and narcissistic in a sense that everything is about Val, Val Lay, Lay Val, Val & Lay and Valerie Lay

For example..

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The 1975 at Laneway Festival with opening act Val Lay

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Val & Lay gig at Timbre (get the Jack & Rai reference? hurhur)

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A gallery assistant walks past "The Parakeet and the Mermaid 1952" by Henri Matisse at The Cut-Outs exhibition at the Tate Modern, London. PRESS ASSOCIATION Photo. Picture date: Monday April 14, 2014. The exhibition brings together around 120 works, many seen together for the first time. See PA story ARTS Matisse. Photo credit should read: Justin Tallis/PA Wire

Lay Val @ Art Gallery featuring her life-sized works

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Screen Shot 2016-04-07 at 10.38.02 PMQun dian’s outlet launch pop art party

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I’ve also taken this opportunity to include some works I didn’t use for my final

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And of course simplifying the composition and changing the orientation from portrait to landscape to suit the layoutScreen Shot 2016-04-07 at 10.38.34 PMValerie Lay’s collaboration with Jack Daniels’ Liquor Launch

E x p l o r a t i o n

Art Direction & Concept
  • Fashion lookbooks
  • Sleek and clean look
  • Geometric shapes
  • Triangles


reference 2

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From the references, I had a clear idea of the overall look I wanted and cover page of my zine. I wasn’t too sure of the fold at this point and started with the basic format.

Draft one PIC

Initially, I pictured a standard format, coupled with a french stitch binding. But meh, so conventional

Draft two pic

Continued working on it and cleaned up the sides too look less rectangular-ish which inspired me to go with a non-conventional format/bind for its whole look.

And when you’re stuck, you turn to pinterest.com. Can I hear an amen?

Process #2 – Binding

As I was exploring more on zine binding methods, the not-so-typical ones caught my eye. That’s when I knew I wanted something out of the norm

The last image made me recall an interesting fold I came across during some arts event I attended. I managed to find a good demo reference after countless tries with keywords for my searches!


Challenges with this fold – A Tricky Format

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Due to its folds and diagonal format, it was important to do a mockup to ensure that its pages are in the right placement. I made a mini mockup to facilitate my digital process on photoshop. The angle of this print is also in 45deg and triangular hence making editing slightly tougher

What helped:

  • Additional lines as guides
  • Well organized layers according to pages

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Text Layout

References: Behance.net

For editorial work, there’re no particular reference artists but certain styles I adopted from various fashion look books and magazines

  • Triangular funnel-shaped text
  • Thin lines as dividers
    Text layout reference

10 awesome fashion magazines layouts - touchey design blog - design ideas and inspiration
Text reference 2

Testing out different text layouts

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What I discovered: The length of text plays a huge part to form a triangular shaped text box hence I had to cut down on words. I had to focus more on its alignment aesthetics more than the vocabulary and meaning itself

Test Prints


Type of paper plays a huge part in this Zine thing! 

Well, it’s obvious yet I can’t emphasize it enough. We livin’ da hard life with no raining moneh but its the kind of money you have to spend!

I tested on the following:

Matte paper 190gsm

Matte 250gsm

Art Paper 157gsm

And I’m glad I did. Here’s the verdict:

IMG_2536 Matte paper 250gsm – too thick! too many creases, uglyfying my work

IMG_2537Art Paper 157gsm – a little too thin, making it flimsy. Forms creases too. Nay.


Matte paper 190gsm – not too flimsy nor too stiff, doesn’t cause too much reflection too. Naise, i’m sold.


Other than the typical ‘i’ve learnt a lot and enjoyed this project’, I’d like to specifically mention that its good to start early, plan well, browse more, be open to new styles. Also, dealing with so many layers on photoshop, I’ve learnt to be more organized. I’ve been a really jiapalang person and I thought that needed to change. And I’m glad it actually started with school assignments! All in all, 2D as a whole has helped me to explore styles and directions i’ve never attempted and helped me manage my time well.

Guys, no such thing as overnighters if we plan ahead an pace well.

Really looking forward to printing the final tomorrow and seeing everyone  and their hard works at the last critique!


Published by

Val Lay


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