2D Final: ZINE (Process & final)

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Narcissist me…not

This Zine is a compilation of my previous work from this semester in the form of a catalogue guide. I took a step back and glanced at my works individually and looked for something incommon. I thought that each of them actually suits the idea of an event. Hence the title 6 EVENTS FOR THE SUMMER. It is satirical and narcissistic in a sense that everything is about Val, Val Lay, Lay Val, Val & Lay and Valerie Lay

For example..

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The 1975 at Laneway Festival with opening act Val Lay

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Val & Lay gig at Timbre (get the Jack & Rai reference? hurhur)

page 1


A gallery assistant walks past "The Parakeet and the Mermaid 1952" by Henri Matisse at The Cut-Outs exhibition at the Tate Modern, London. PRESS ASSOCIATION Photo. Picture date: Monday April 14, 2014. The exhibition brings together around 120 works, many seen together for the first time. See PA story ARTS Matisse. Photo credit should read: Justin Tallis/PA Wire

Lay Val @ Art Gallery featuring her life-sized works

Page 2

Screen Shot 2016-04-07 at 10.38.02 PMQun dian’s outlet launch pop art party

Page 3

I’ve also taken this opportunity to include some works I didn’t use for my final

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And of course simplifying the composition and changing the orientation from portrait to landscape to suit the layoutScreen Shot 2016-04-07 at 10.38.34 PMValerie Lay’s collaboration with Jack Daniels’ Liquor Launch

E x p l o r a t i o n

Art Direction & Concept
  • Fashion lookbooks
  • Sleek and clean look
  • Geometric shapes
  • Triangles


reference 2

21117085-Abstract-Geometric-Black-White-Triangle-Pattern-Background-Cover-Layout-Magazine-Brochure-Poster-Web-Stock-Vector e5483ee1ec955715872b2dd675295063 geometry-design-inspiration-29


From the references, I had a clear idea of the overall look I wanted and cover page of my zine. I wasn’t too sure of the fold at this point and started with the basic format.

Draft one PIC

Initially, I pictured a standard format, coupled with a french stitch binding. But meh, so conventional

Draft two pic

Continued working on it and cleaned up the sides too look less rectangular-ish which inspired me to go with a non-conventional format/bind for its whole look.

And when you’re stuck, you turn to pinterest.com. Can I hear an amen?

Process #2 – Binding

As I was exploring more on zine binding methods, the not-so-typical ones caught my eye. That’s when I knew I wanted something out of the norm

The last image made me recall an interesting fold I came across during some arts event I attended. I managed to find a good demo reference after countless tries with keywords for my searches!


Challenges with this fold – A Tricky Format

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Due to its folds and diagonal format, it was important to do a mockup to ensure that its pages are in the right placement. I made a mini mockup to facilitate my digital process on photoshop. The angle of this print is also in 45deg and triangular hence making editing slightly tougher

What helped:

  • Additional lines as guides
  • Well organized layers according to pages

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Text Layout

References: Behance.net

For editorial work, there’re no particular reference artists but certain styles I adopted from various fashion look books and magazines

  • Triangular funnel-shaped text
  • Thin lines as dividers
    Text layout reference

10 awesome fashion magazines layouts - touchey design blog - design ideas and inspiration
Text reference 2

Testing out different text layouts

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What I discovered: The length of text plays a huge part to form a triangular shaped text box hence I had to cut down on words. I had to focus more on its alignment aesthetics more than the vocabulary and meaning itself

Test Prints


Type of paper plays a huge part in this Zine thing! 

Well, it’s obvious yet I can’t emphasize it enough. We livin’ da hard life with no raining moneh but its the kind of money you have to spend!

I tested on the following:

Matte paper 190gsm

Matte 250gsm

Art Paper 157gsm

And I’m glad I did. Here’s the verdict:

IMG_2536 Matte paper 250gsm – too thick! too many creases, uglyfying my work

IMG_2537Art Paper 157gsm – a little too thin, making it flimsy. Forms creases too. Nay.


Matte paper 190gsm – not too flimsy nor too stiff, doesn’t cause too much reflection too. Naise, i’m sold.


Other than the typical ‘i’ve learnt a lot and enjoyed this project’, I’d like to specifically mention that its good to start early, plan well, browse more, be open to new styles. Also, dealing with so many layers on photoshop, I’ve learnt to be more organized. I’ve been a really jiapalang person and I thought that needed to change. And I’m glad it actually started with school assignments! All in all, 2D as a whole has helped me to explore styles and directions i’ve never attempted and helped me manage my time well.

Guys, no such thing as overnighters if we plan ahead an pace well.

Really looking forward to printing the final tomorrow and seeing everyone  and their hard works at the last critique!


2D Foundation II: FINAL – Point of View, literally

Hey apple. Hey hey, hey apple. apple

Oh hey guys!

Congrats on surviving hell week! T’was great seeing everyone again and your final works!

Here’s a little recap, my execution was based on:

  • Anamorphic art
  • Pop art
  • Split complimentary colours
  • Timeline of how ‘Apple’ has changed throughout the ages

And these are my POVs:

  • Apple in the POV of Adam & Eve is Temptation
  • Apple in the POV of Isaac Newton is Gravity
  • Apple in the POV of Snow White is Deadly
  • Apple in the POV of us in the 21st century is MAC
  • Apple in the POV of MACS is unhealthy
  • Apple in the POV of Val is diverse


For anamorphic art to happen, I had 12 compositions in total

Left POV: Apple in black BG
Right POV: Pop art of POV subject

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Apple in the POV of Adam & Eve is Temptation

appleScreen Shot 2016-03-18 at 12.18.00 AM

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In the beginning, there lived a couple named Adam & Eve. Serpent tempts Eve with apple. Eve eats apple, Eve dies.  Apple has been known as the ‘forbidden fruit’ and the term itself is a sexual metaphor. Just like how an apple actually represents sexual desires in storybooks. Therefore, I used a playful image of a woman biting into an apple to communicate this idea. Adam & eve were digitally painted into pop art form using this tutorial: https://www.youtube.com/watch?v=y93ou2Fcc38

Apple in the POV of Isaac Newton is Gravity

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Talk about Isaac Newton and you will hear ‘apple’ or ‘gravity’ in the upcoming sentences. Therefore, the idea of ‘apple in the POV of Newton is gravity’ is pretty straightforward. Again, I used the same colours for Newton’s face as Adam & Eve – blue pink yellow. For this composition, the challenge was portraying the idea of gravity using the apple. I spent a bulk of time trying different shutter speeds for the falling apple but finally came to using a photo of a static apple being photoshopped into the falling illusion by changing its position and opacity.

Apple in the POV of Snow White is Deadly

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Screen Shot 2016-03-07 at 5.21.09 PM The number of layers though

So this Ms White gehkiang went to bite an apple that almost caused her death, therefore it’s deadly to her. Referring back to the fun fact I shared about being poisonous, it is true – just that you’ll need about 200 apple seeds, or about 20 apple cores to receive a fatal dose. Still deadly ya? Please don’t try this at home.

I’ll like to share more about the template here. I increased by canvas to 420 (210 x 2) to nicely fit the two compositions within it. Next, I added in ruler guides for consistent and equal strips. Then, I cut the image and pasted it alternately. Voila.

Apple in the POV of us in the 21st century is MAC

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So moving into the 21st century, the word Apple is usually capitalized these days. It used to only cost a few cents but now it’s a billion dollar industry. Yesh, Apple to us these days ish Macintosh. Therefore, you see a fascinating apple with an Apple logo carved into it. If that isn’t recognisable enough, Steve Jobs is in the corresponding composition in the iconic pop art style. Since this is about the 21st century, I wanted this sort of pop art to represent pop culture.

Apple in the POV of MACS is unhealthy 

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Having talked about Mac, we move on to MACS. It was a nice colour juxtaposition of the yellow Macs logo against the red apple. Again, it was a Macdonalds’ colour theme. Here are the other apple pie compositions I played with, still using pop art.

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Real crispy apple pies? Mmmmh

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Or how about using the packaging instead. Horizontally arranged?

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Alright maybe this! Not so static!

Apple in the POV of Val is diverse

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That’s me with an apple in an Apple macbook and this picture was taken with an Apple iPhone. The composition of apple is a college of different types of apples. Indeed, the apple can mean so many things to different people since creation first started. All in all, these POVs were chosen as they are the ‘apple of my eye’ – favourite characters, story, brand etc.

Reference Artist: Felice Vairani

Perspective art has always intrigued me and I was actually excited that this project is named ‘Point of View’, which I decided to go forward and execute using this concept. I was doing my daily browsing of such art and was inspired by these works within architectural spaces. One needs to physically move their point of view to see the full picture. Also, we also see such optical art around ADM too!

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That’s all from me! See you all around soon! Last project already, jiayou everyone!

2D Foundation II: Project 2 Research II

Hey people!

My concept is on anamorphic art, which requires the viewer to use a specific vantage point to reconstitute the image. So in order to see the full message, you have to physically move your point of view.

Some questions regarding the presentation:

  • where would it be placed best? on the floor?
  • or on the wall?
  • all 6 mounted on a cardboard?
  • what will the layout be?

I experimented by putting it on the wall while teaching my niece how to catwalk for her auditions (so apt), hoping it well catch her attention.

It really did! Here’s how it went

Camera was planted on a tripod and video was running. These are screenshots taken off the video. Pardon the Britney spear’s poster at the back. 

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What did Sarah see on the other side?






Oh hey Apple.Processed with VSCOcam with a6 preset

Bottom line: Compositions must be exhibited at eye level of target audience

Research final will be coming right up! Stay tuned.

2D Foundation II: Project 2 Research

Chosen Topics : Darkness, Joy , Apple


People have a fear of darkness. Darkness can be despair, darkness can be the unknown, darkness can be the end, or darkness can just be the absence of light.
Darkness from the point of view of a child is terror
Darkness from the point of view of a teenager is party time
Darkness from the point of view of an exhausted adult is relief
Darkness from the point of view of an old person is the final peace
Darkness from the point of view of bat is day
Darkness from the point of view of a moonflower is beauty
Darkness from the point of view of a frogs and fireflies is le sexy time
Darkness from the point of view of the sun is a curtain call
Darkness from the point of view of a stars and moon is the stage
Darkness from the point of view of a shooting star is a canvas
Darkness from the point of view of the blind is eternal

Oh hello! Is this really written by Val? Issit she feeling poetic and getting the literature feels

WELL, just putting down some ideas while I’m in a “deep” mode and recuperating. (Actually doing this while waiting for my turn at A&E yo. I know right, YOLO right?)


Alright so stepping out of darkness, let’s move towards the idea of Joy.

The word itself might seem rather mainstream and cliche but let’s see how we all have different point of views of this word!

Joy from the point of view of an ADM student is not having to rush OSS updates

Joy from the point of view of a G6 student is a tutor and a friend

Joy from the point of view of a Ruyi is active participation 

Joy from the point of view of a child is candy

Joy from the point of view of a Singaporean is freebies

Joy from the point of view of an Instagrammer is hitting 100 likes in 1 minute 

Joy from the point of view of lonely man is a companion

Joy from the point of view of a rich man is a companion

Joy from the point of view of a beggar is finding a place to call home


While I was working on these points, I was chewing on an apple that suddenly dropped me some inspiration. My Apple iphone buzzed at this moment, as if saying “include me, include me too!!”

So, if you hadn’t guessed, this was how my thoughts flowed

Apple from the point of view of a nutritionist is healthy

Apple from the point of view of Snow White is deadly

Apple from the point of view of Isaac Newton is gravity

Apple from the point of view of the 21st century is a gadget

Apple from the point of view of Adam is his apple

Apple from the point of view of Eve is temptation 

Apple from the point of view of a kid starts with ‘a’

Apple from the point of view of the masses starts with ‘i’ (iPhone, iPod, iMac, iDonteven)

And Apple I choose you. 


Double exposure

For this project, there are two parts of an idea to communicate. Therefore it’s a good opportunity to mess around and get wacky with double exposure to bring out two objects to create a subject!

Digital Manipulation

I felt that this method will help to convey the irony between the point of view and the topic itself if applicable

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Pop Art

Reference Artist: Andy Warhol

maça? hahaha...#apple :):

Andy Warhol directed his own Batman fan-film. | 13 Things You Probably Never Knew About Batman:



With that said, time to do some experimenting!
Oh oh and enjoy your recess week everyone! If it even feels like one


Project 1: F I N A L

Well hello there!


Great seeing everyone’s works the other day and congrats getting the first project down errrrrrrbardi!

Here’re my final 4!



My hard drive got wiped out and I had to redo my works and died like a Kenny. But oh hello i’m still alive but barely breathing after this whole episode :—-)

okay cut to the chase

My name is Val and I am a….



While coming up with several versions of this, I was so vexed as I just didn’t know how to compose this image with so many elements to place?!

How some of my compositions turned out


Eh this isn’t “I am a qian shou guanyin” trait right…


The three images of me with this positioning reminds me of Fu Lu Shou man3

The use of space isn’t quite right, feels empty in the middle! (and my hands make me look like i’m drowning. But yes, save me)


Visual map doesn’t guide the eye the way I intend to!

The next thing I know, I was jamming hard on my drumkit and my guitar when inspiration started to hit me. Oh hell yeah!

The idea of using of design synectics came in and I started rearranging the elements according to those principles which include scale, isolation, superimposing and repetition. 

Feels rewarding to apply what we’ve learnt in semester 1 for projects that followed! Thanks Mimi! @mimishamsuddin75kfollowersoninstagram

Also, Russian Constructivism was a brilliant way of playing with this concept of music enthusiasm with the coincidences of the letter R (ROCK & REVOLUTION) and the FIST

Reference – Posters

Initially, I only had the idea of using a single image to portray this trait – the fist holding drumsticks. However, it seemed to be lacking of my personality and a sense of dynamism in my work. Putting several details together like a poster seemed to do the job well hence, a grunge-looking russian constructivism poster!

I’M  A  H U G E F A N  O F  T H E 1 9 7 5


While thinking of how to best portray this trait that I really love this band, I was actually in morose because I missed their concert here just last month /starts sobbing all over again

This explains the dark tone used in this particular work

Funny how their song actually still sets a spark in me whenever i’m down, even when I was right there missing the chance to see them perform live.

Issit I feel like crying while typing this OSS post….

Oh oh, Matty from the 1975 has something to say:


Wah feeling so cheesy saying it but the lyrics of their songs illuminates the passageway to my soul, therefore the tunnel in the backdrop to accentuate this point

Basically I’m using neon signs against a dark pathway as a metaphor for these feelings

Accompanied by a neon sign that spells my name, it creates a vintage look that hints an idea of a band

Majoring in interactive media, this gave me some inspiration of turning it into an installation on its own, accompanied by their hitsong. Sounds like an idea?


Best way of presenting this work: 

A 1975 song playing in the background

Project this piece of work on the screen with lights dimmed out

An invisible me commentating whatever i’ve mentioned above through the speakers


It’s all about the feels for this one


Moving to the matured and more serious side of me, my works are presented in black and white for the following traits

I  W A N T  T O  B E  A N  E N T R E P R E N E U R


Creator of my own brand

The Chinese words reads “Qun Dian”

Qunen is my chinese name and dian translates to shop!

The words are designed in bold intentionally. It actually means that i’m making a bold statement to telling others of my aspirations of making it as a boss of my own business someday!

I wanted it to be monochrome to enhance the professional image of a brand name and at the same time have an artsy x vintage feel to it

Here are other parody versions I came up with!

Jack Daniels


Creator of my own brand - BURGER Creator of my own brand - beer Creator of my own brand - beer 2
Creator of my own brand - sports

Last but not least

I like seeing things in more than one perspective

Perspective with border

“Everything is about perspective.” Val, 2016. Perspective is involved from judging an OSS post to scanning an instagram picture before you hit the double tap to positioning the angle you take your selfie from.

How we appreciate something could be a totally different case from your friends, neighbours or dog.

Therefore to portray this idea of perspective, try flipping the picture upside down. It spells my name yet again.


Initially it didn’t have borders and I was bothered at how plain it was on its own. Therefore to enhance the hint of vintage feel for each piece of work, I added in the borders extracted from Jack Daniel’s packaging, borrowing its vintage typeface elements.

Oh, and so happens theres this term called “perspectival” too, LOL

Perhaps I could work on an ambigram that spells perspectival when you flip it over.

Why is it that ideas start to flow more when the project is over? Oh well, the process never ends for learning!

Cheers guys! See you all back in school!

You can have a look at my research here!

2D Foundation II: Project 1 Research I

2D Foundation II: Project 1 Research II

2D Foundation II: Project 1 Research II

Hey everyone! It’s val!

Typography portrait problem was a problem as I had a problem striking a balance between aesthetics and concept. Common thing among designers eh? Yeah, that’s the problem.

Well, we’re sure to face clients in the future that wouldn’t give a heck about concept but just demanding a pretty design. However, I personally do not want to lose touch of holding a meaning behind my piece of work. To me, style should come with substance.

To solve that problem, I took a step back and gave a thought about giving a theme/concept to my work as a whole.

And this is what I came up with:

I separated my traits into two categories

  1. Things that people will be able to tell
  • I’m a HUGE FAN of the 1975
  • I make music

2. Things I don’t show ( unless you get to know me better )

  • My greatest phobia is blood
  • I want to be inked

Update: I might change these two traits because I almost fainted while editing bloodied half done tattoos (no joke)


1) // I  L O V E  T H E 1 9 7 5 //

*・☪·̩͙ ·˖✶үσυ αяε мү gεт αωαү, үσυ αяε мү ғαvσяιтε ρℓαcε *・☪·̩͙·˖✶:

This is a band I’m really into. I love their music, style, and vibes I get from listening to this band. They recently came up with a new album that had a whole new look – they went neon, pink and a little bit of vintage. They were all black and white and nothing flashy before that.

It’s a really fresh look that I’m lovin’ it.

Check out their typography  i went back to 16k because i deleted one of my boards i don't pin to anymore. oh my god:



The 1975 - Neons (Set 2) - Samuel Burgess-Johnson:

Also, here’s a piece of work with an uncanny resemblance to the 1975 font, spotted at Art Stage 2016 at MBS expo hall just recently!


I thought I’d share it as this neon light signs are really getting into my head and as if screaming at me to use this for my typography project


Photo editing



Handmade typography

Unable to afford neon signs but some glow sticks!




2) Music Enthusiast


  • Decorative typeface
  • Russian Constructivism
  • Bang logo parody

Decorative typeface

I’ve been into music since I was a little toddler because of the influence of my elder siblings – where I was singing to Nirvana (thanks to my brother) and Britney Spears(thanks to my sister) at the age of 5.

I went on to pick up instruments on my own that include the guitar, bass drums and was also on the vocals..and listened to Franz Ferdinand a lot!

The grunge-like style can be apparent in my rough drafts here

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Using guitars to form the first letter in my name

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Legibility test: My niece came into my room as I was doing my work and went: V…A…..L!

Whew. At least a 6 year old can tell I’m trying to form my name here. Then again, as we’ve discussed during consultations: does it really matter if it could be read or not?


Then I went on to explore with Russian Constructivism 
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Amp head. Subtly hinting that I could be quite loud at times.


After coming up with that design, it hit me that there are some band posters that has this particular style.


Asking Alexandra, AA

The Libertines

And er.. well..

Version 2

Well, what’s a Russian Constructivism poster without THE FIST. I began playing with the idea of rockers holding drumsticks.

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Sad to say the several other versions got wiped out 🙁 Ugh!

Band Logo 

Felt it would be a waste if I didnt create a band logo and incorporating my name!


No prizes for guessing which band’s logo i’m imitating.





3) I prefer seeing things in another perspective

Everything is about perspective. From how we view each others work, to how we think which Instagram photo deserves a double tap, to your opinions about this statement I make.

A few methods I came up with to play around with the idea of ‘perspective’

  • 3D hologram
  • Ambigram
  • Typography optical illusion

3D hologram

Majoring in interactive media, I used this chance to experiment with projection for the hologram and art installation with the optical illusion typography.

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All you need is your not so favourite disc

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And cut its casing into four trapeziums

(And I’m sure someone has something to say about my long nails  FYI Chinese new year cannot cut)

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And here’s the result

Consulted Joy and overwhelmed by her response! Let’s see if i’ll use it in my final..

  • Ambigram

Work In Progress

  • Typography optical illusion

The idea is to take a step back and getting to see things in another viewpoint, almost literally


4) I want to be inked


Concept behind this:

One hand is inked and the other clearly isn’t. What i’d like to bring across here is that despite my desire to have ink on me, half of me is still holding on to my beliefs that perhaps I shouldn’t.

Colours used: The background’s yellow was used in contrast with the tattoo’s red. This intentional dissimilarity of the two aims to accentuate the contrasting thoughts I have about getting a tattoo.


Version 2



5) I want to be an entrepreneur / create my own brand

  • Brand logo parody

I understand we only need 4 compositions but I experimented with a couple more with several brand logos of different industries

Jack Daniels

Vintage font – Jack Daniels whisky


Creator of my own brand - beer

Heneiken – with a local twist in the lingo

Creator of my own brand - beer 2

After all that angmoh alcohol, perhaps I could set up an Asian beer company?


Creator of my own brand - BURGER

Or even a fast food chain


Creator of my own brand - sports

Or a sports brand


Overall final works: 90% done, to be revealed soon!

2D Foundation II: Project 1 Research I


Well, what a way to start a post

But hey everyone, Val here!

So to kick start this new semester for 2D, we are moving into T Y P O G R A P H Y!

Typography is something pretty new to me. Coming from a comms & media background, I have little knowledge on this area of graphic design so it’s b a c k t o t h e b a s i c s

Before getting to that, here’s a video on the history of typography put together using stop motion. I thought this would be good to know!

The Basics

During my research, I stumbled upon this question: Is it a font or a typeface? I was also kinda puzzled when I first thought about it.


Typeface is a family of fonts (E.g Helvetica Regular, Helvetica Italic, Helvetica Black)

A font is one weight or style within the typeface family

(Eg. Helvetica Regular)


Basically, A font is what you use, a typeface is what you see!

Rules of typography


Bad typography is everywhere. Good typography is invisible. 

Learning from mistakes is a good way to learn.

Here are just 3 of the many Typography mistakes to avoid:

Mis-judged Text Line Lengths

Diagram showing how short lines demand the eye to make more line returns.

Every reader’s nightmare- a huge chunk of words.

‘sweet spot’ for line length was around 50 or 60 characters – says Emil Ruder, the great Swiss typographer.

Is this also why twitter caps their tweets at 160 characters? Aiyo we’re getting so lazy.

Badly Paired Fonts

Four disparate Esquire cover designs

When paired or put together haphazardly, the legibility of the text is damaged.  The reader would probably not pay the right attention to the paragraph because of the difficulty in understanding the words.



“Leading” is the vertical distance between two consecutive lines of the text

Many designer fail to give the right importance to that feature and, as result, the lower line gets either overlapped or ends up being too loose, resulting in a hard to read text.

Solution: good rule of thumb to start with is 140% of the font size.

In addition to these rules, I’ve also found a list of typography commandments. Rules and commandments in design, really?? Why so serious?


And then, we are introduced to Dadaism


which breaks ALL THE RULES.



Hello My Name is Val and I am…


So I made a list and picked the ones I wanted to use for this project

6 Traits shortlisted:

  • Satirical – method?
  • A Music enthusiast –method?
  • A Rule breaker –method?
  • Trying to eat clean –method?
  • Love Good Vibes – method?

Reference Art


Trait: Rule-breaker

In conventional typography, we hold on to certain rules depending on the type of work ( formal business letter, magazine layouts etc)

However in Dada, we let it all go.

This movement began in Switzerland where it has a ‘no rule’ rule.

Conventions stick to a maximum of 3 fonts per page but Dada uses as many fonts different fonts.

Sentences and words are punctuated in unconventional ways and random letters are dropped

The idea of Dada uses abstraction to fight against the social, political, and cultural ideas of that time when it first came about.

The idea in this method still remains as we can see from this example here, which i particularly like.

Reference Artist: Raoul Hausmann

Trait: Satirist

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Known especially for his satirical photomontages

  • Uses photomontage to express views of modern life through images presented by the media
Russian Constructivism

Trait: Music Enthusiast, Good Vibes












Constructivism was the last and most influential modern art movement to flourish in Russia in the 20th century. Ideas were borrowed from Cubism, Suprematism and Futurism

  • Colours used are red, black or white

Reference Artist: Alexander Rodchenko

I am inspired by Russian Constructivism artist Alexander Rodchenko as his works portrays abstraction with a devotion to modernity.

I’m a fan of geometric art and Russian Constructivism themes are often of such, topped with an experimental kind of look.

Music seems to be a common theme for modern day Russian Constructivists.

More modern day examples featuring some subtle elements

Reference artist 2: Vladimir Mayakovsky

Trait: Want to be part of Advertising

All his designs use black and red colours and his elements are mainly geometric.

The works of Russian Constructivism artists show that objects were not created in order to express beauty but in fact more functional. (To express the idea of construction; experience of modern life – its dynamism, its new and disorientating qualities of space and time)


1920 Addition- Vyeshch (The Voice) by Vladimir Mayakovsky - Designed by El Lissitzky,:

Handmade Typography


Trait: Trying to Eat Clean

House and Leisure:

handmade 2


I guess we all love food and I’m also guessing we’ve all tried going on diets. Keyword: tried

I find these figurative meanings more eye-catching as its idea itself just shouts at you.

Possible Methods to try out

Satirical, Wants To Be Part of Advertising – russian constructivism

Music enthusiasts, Good Vibes – russian constructivism

Rule breaker – Dada

Trying to eat clean – handmade typography

Inspirations from the internet

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flying around fonts





Class activity: Hello My Name is


My name is Val, what’s yours!

We started the ball rolling during the first lesson with a class activity – by introducing our names and ourselves using typography, abstract and conceptual ways.

Time to squeeze out our creative juices!



This typography also has concept behind it – I’m trying to bring across that I like things to be seen in more than one perspective.

It really makes you think and changes the way you see something.

Just like how my name here forms a ‘diamond’ if you see it as a whole. Because being able to look and deal with things in another perspective is indeed, a gem!

Coincidentally (or not), there is a term “perspectival”. (which originated from the word perspective itself)

Analyzing further, the letters are in bold as my name itself means valour!

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Here are some sketches I came up with  with the help of dafont.com.

At the same time, I was also churning out ideas for project 1, which also requires us to experiment with various typography.




Screen Shot 2016-01-20 at 8.43.30 PM



Abstract is so abstract that you just start doodling strokes here and there. However, I thought I’d keep it minimal and stick to a barcode.

Again, it comes with concept behind it – you wouldnt know what am i just by looking at me on the surface, but if you further analyze (scan) me, only then you’ll start to.

Also if you analyzed, the numbers on the barcode spells my name if you typed it on a keypad!



Thought process: things that signify me

Waffles – hard on the outside, soft on the inside. I can be a softie but I dont show it

Onion – many layers of me. The more comfortable I am with you, the more ratchet I get

Sushi – sometimes I feel that my ideas are sushi-ty. Sometimes I feel that it’s su-fresh. And I like to play with puns very matcha. Udon know how punny I can get – until you analyze me like a barcode and then youll change your perspective of me.

Or will you?6416d3c22555ee75bf4987ff45c564e4