2D Final: ZINE (Process & final)

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Narcissist me…not

This Zine is a compilation of my previous work from this semester in the form of a catalogue guide. I took a step back and glanced at my works individually and looked for something incommon. I thought that each of them actually suits the idea of an event. Hence the title 6 EVENTS FOR THE SUMMER. It is satirical and narcissistic in a sense that everything is about Val, Val Lay, Lay Val, Val & Lay and Valerie Lay

For example..

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The 1975 at Laneway Festival with opening act Val Lay

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Val & Lay gig at Timbre (get the Jack & Rai reference? hurhur)

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A gallery assistant walks past "The Parakeet and the Mermaid 1952" by Henri Matisse at The Cut-Outs exhibition at the Tate Modern, London. PRESS ASSOCIATION Photo. Picture date: Monday April 14, 2014. The exhibition brings together around 120 works, many seen together for the first time. See PA story ARTS Matisse. Photo credit should read: Justin Tallis/PA Wire

Lay Val @ Art Gallery featuring her life-sized works

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Screen Shot 2016-04-07 at 10.38.02 PMQun dian’s outlet launch pop art party

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I’ve also taken this opportunity to include some works I didn’t use for my final

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And of course simplifying the composition and changing the orientation from portrait to landscape to suit the layoutScreen Shot 2016-04-07 at 10.38.34 PMValerie Lay’s collaboration with Jack Daniels’ Liquor Launch

E x p l o r a t i o n

Art Direction & Concept
  • Fashion lookbooks
  • Sleek and clean look
  • Geometric shapes
  • Triangles


reference 2

21117085-Abstract-Geometric-Black-White-Triangle-Pattern-Background-Cover-Layout-Magazine-Brochure-Poster-Web-Stock-Vector e5483ee1ec955715872b2dd675295063 geometry-design-inspiration-29


From the references, I had a clear idea of the overall look I wanted and cover page of my zine. I wasn’t too sure of the fold at this point and started with the basic format.

Draft one PIC

Initially, I pictured a standard format, coupled with a french stitch binding. But meh, so conventional

Draft two pic

Continued working on it and cleaned up the sides too look less rectangular-ish which inspired me to go with a non-conventional format/bind for its whole look.

And when you’re stuck, you turn to pinterest.com. Can I hear an amen?

Process #2 – Binding

As I was exploring more on zine binding methods, the not-so-typical ones caught my eye. That’s when I knew I wanted something out of the norm

The last image made me recall an interesting fold I came across during some arts event I attended. I managed to find a good demo reference after countless tries with keywords for my searches!


Challenges with this fold – A Tricky Format

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Due to its folds and diagonal format, it was important to do a mockup to ensure that its pages are in the right placement. I made a mini mockup to facilitate my digital process on photoshop. The angle of this print is also in 45deg and triangular hence making editing slightly tougher

What helped:

  • Additional lines as guides
  • Well organized layers according to pages

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Text Layout

References: Behance.net

For editorial work, there’re no particular reference artists but certain styles I adopted from various fashion look books and magazines

  • Triangular funnel-shaped text
  • Thin lines as dividers
    Text layout reference

10 awesome fashion magazines layouts - touchey design blog - design ideas and inspiration
Text reference 2

Testing out different text layouts

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What I discovered: The length of text plays a huge part to form a triangular shaped text box hence I had to cut down on words. I had to focus more on its alignment aesthetics more than the vocabulary and meaning itself

Test Prints


Type of paper plays a huge part in this Zine thing! 

Well, it’s obvious yet I can’t emphasize it enough. We livin’ da hard life with no raining moneh but its the kind of money you have to spend!

I tested on the following:

Matte paper 190gsm

Matte 250gsm

Art Paper 157gsm

And I’m glad I did. Here’s the verdict:

IMG_2536 Matte paper 250gsm – too thick! too many creases, uglyfying my work

IMG_2537Art Paper 157gsm – a little too thin, making it flimsy. Forms creases too. Nay.


Matte paper 190gsm – not too flimsy nor too stiff, doesn’t cause too much reflection too. Naise, i’m sold.


Other than the typical ‘i’ve learnt a lot and enjoyed this project’, I’d like to specifically mention that its good to start early, plan well, browse more, be open to new styles. Also, dealing with so many layers on photoshop, I’ve learnt to be more organized. I’ve been a really jiapalang person and I thought that needed to change. And I’m glad it actually started with school assignments! All in all, 2D as a whole has helped me to explore styles and directions i’ve never attempted and helped me manage my time well.

Guys, no such thing as overnighters if we plan ahead an pace well.

Really looking forward to printing the final tomorrow and seeing everyone  and their hard works at the last critique!


2D Foundation II: FINAL – Point of View, literally

Hey apple. Hey hey, hey apple. apple

Oh hey guys!

Congrats on surviving hell week! T’was great seeing everyone again and your final works!

Here’s a little recap, my execution was based on:

  • Anamorphic art
  • Pop art
  • Split complimentary colours
  • Timeline of how ‘Apple’ has changed throughout the ages

And these are my POVs:

  • Apple in the POV of Adam & Eve is Temptation
  • Apple in the POV of Isaac Newton is Gravity
  • Apple in the POV of Snow White is Deadly
  • Apple in the POV of us in the 21st century is MAC
  • Apple in the POV of MACS is unhealthy
  • Apple in the POV of Val is diverse


For anamorphic art to happen, I had 12 compositions in total

Left POV: Apple in black BG
Right POV: Pop art of POV subject

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Apple in the POV of Adam & Eve is Temptation

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In the beginning, there lived a couple named Adam & Eve. Serpent tempts Eve with apple. Eve eats apple, Eve dies.  Apple has been known as the ‘forbidden fruit’ and the term itself is a sexual metaphor. Just like how an apple actually represents sexual desires in storybooks. Therefore, I used a playful image of a woman biting into an apple to communicate this idea. Adam & eve were digitally painted into pop art form using this tutorial: https://www.youtube.com/watch?v=y93ou2Fcc38

Apple in the POV of Isaac Newton is Gravity

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Talk about Isaac Newton and you will hear ‘apple’ or ‘gravity’ in the upcoming sentences. Therefore, the idea of ‘apple in the POV of Newton is gravity’ is pretty straightforward. Again, I used the same colours for Newton’s face as Adam & Eve – blue pink yellow. For this composition, the challenge was portraying the idea of gravity using the apple. I spent a bulk of time trying different shutter speeds for the falling apple but finally came to using a photo of a static apple being photoshopped into the falling illusion by changing its position and opacity.

Apple in the POV of Snow White is Deadly

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Screen Shot 2016-03-07 at 5.21.09 PM The number of layers though

So this Ms White gehkiang went to bite an apple that almost caused her death, therefore it’s deadly to her. Referring back to the fun fact I shared about being poisonous, it is true – just that you’ll need about 200 apple seeds, or about 20 apple cores to receive a fatal dose. Still deadly ya? Please don’t try this at home.

I’ll like to share more about the template here. I increased by canvas to 420 (210 x 2) to nicely fit the two compositions within it. Next, I added in ruler guides for consistent and equal strips. Then, I cut the image and pasted it alternately. Voila.

Apple in the POV of us in the 21st century is MAC

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So moving into the 21st century, the word Apple is usually capitalized these days. It used to only cost a few cents but now it’s a billion dollar industry. Yesh, Apple to us these days ish Macintosh. Therefore, you see a fascinating apple with an Apple logo carved into it. If that isn’t recognisable enough, Steve Jobs is in the corresponding composition in the iconic pop art style. Since this is about the 21st century, I wanted this sort of pop art to represent pop culture.

Apple in the POV of MACS is unhealthy 

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Having talked about Mac, we move on to MACS. It was a nice colour juxtaposition of the yellow Macs logo against the red apple. Again, it was a Macdonalds’ colour theme. Here are the other apple pie compositions I played with, still using pop art.

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Real crispy apple pies? Mmmmh

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Or how about using the packaging instead. Horizontally arranged?

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Alright maybe this! Not so static!

Apple in the POV of Val is diverse

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That’s me with an apple in an Apple macbook and this picture was taken with an Apple iPhone. The composition of apple is a college of different types of apples. Indeed, the apple can mean so many things to different people since creation first started. All in all, these POVs were chosen as they are the ‘apple of my eye’ – favourite characters, story, brand etc.

Reference Artist: Felice Vairani

Perspective art has always intrigued me and I was actually excited that this project is named ‘Point of View’, which I decided to go forward and execute using this concept. I was doing my daily browsing of such art and was inspired by these works within architectural spaces. One needs to physically move their point of view to see the full picture. Also, we also see such optical art around ADM too!

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That’s all from me! See you all around soon! Last project already, jiayou everyone!

Project 1: F I N A L

Well hello there!


Great seeing everyone’s works the other day and congrats getting the first project down errrrrrrbardi!

Here’re my final 4!



My hard drive got wiped out and I had to redo my works and died like a Kenny. But oh hello i’m still alive but barely breathing after this whole episode :—-)

okay cut to the chase

My name is Val and I am a….



While coming up with several versions of this, I was so vexed as I just didn’t know how to compose this image with so many elements to place?!

How some of my compositions turned out


Eh this isn’t “I am a qian shou guanyin” trait right…


The three images of me with this positioning reminds me of Fu Lu Shou man3

The use of space isn’t quite right, feels empty in the middle! (and my hands make me look like i’m drowning. But yes, save me)


Visual map doesn’t guide the eye the way I intend to!

The next thing I know, I was jamming hard on my drumkit and my guitar when inspiration started to hit me. Oh hell yeah!

The idea of using of design synectics came in and I started rearranging the elements according to those principles which include scale, isolation, superimposing and repetition. 

Feels rewarding to apply what we’ve learnt in semester 1 for projects that followed! Thanks Mimi! @mimishamsuddin75kfollowersoninstagram

Also, Russian Constructivism was a brilliant way of playing with this concept of music enthusiasm with the coincidences of the letter R (ROCK & REVOLUTION) and the FIST

Reference – Posters

Initially, I only had the idea of using a single image to portray this trait – the fist holding drumsticks. However, it seemed to be lacking of my personality and a sense of dynamism in my work. Putting several details together like a poster seemed to do the job well hence, a grunge-looking russian constructivism poster!

I’M  A  H U G E F A N  O F  T H E 1 9 7 5


While thinking of how to best portray this trait that I really love this band, I was actually in morose because I missed their concert here just last month /starts sobbing all over again

This explains the dark tone used in this particular work

Funny how their song actually still sets a spark in me whenever i’m down, even when I was right there missing the chance to see them perform live.

Issit I feel like crying while typing this OSS post….

Oh oh, Matty from the 1975 has something to say:


Wah feeling so cheesy saying it but the lyrics of their songs illuminates the passageway to my soul, therefore the tunnel in the backdrop to accentuate this point

Basically I’m using neon signs against a dark pathway as a metaphor for these feelings

Accompanied by a neon sign that spells my name, it creates a vintage look that hints an idea of a band

Majoring in interactive media, this gave me some inspiration of turning it into an installation on its own, accompanied by their hitsong. Sounds like an idea?


Best way of presenting this work: 

A 1975 song playing in the background

Project this piece of work on the screen with lights dimmed out

An invisible me commentating whatever i’ve mentioned above through the speakers


It’s all about the feels for this one


Moving to the matured and more serious side of me, my works are presented in black and white for the following traits

I  W A N T  T O  B E  A N  E N T R E P R E N E U R


Creator of my own brand

The Chinese words reads “Qun Dian”

Qunen is my chinese name and dian translates to shop!

The words are designed in bold intentionally. It actually means that i’m making a bold statement to telling others of my aspirations of making it as a boss of my own business someday!

I wanted it to be monochrome to enhance the professional image of a brand name and at the same time have an artsy x vintage feel to it

Here are other parody versions I came up with!

Jack Daniels


Creator of my own brand - BURGER Creator of my own brand - beer Creator of my own brand - beer 2
Creator of my own brand - sports

Last but not least

I like seeing things in more than one perspective

Perspective with border

“Everything is about perspective.” Val, 2016. Perspective is involved from judging an OSS post to scanning an instagram picture before you hit the double tap to positioning the angle you take your selfie from.

How we appreciate something could be a totally different case from your friends, neighbours or dog.

Therefore to portray this idea of perspective, try flipping the picture upside down. It spells my name yet again.


Initially it didn’t have borders and I was bothered at how plain it was on its own. Therefore to enhance the hint of vintage feel for each piece of work, I added in the borders extracted from Jack Daniel’s packaging, borrowing its vintage typeface elements.

Oh, and so happens theres this term called “perspectival” too, LOL

Perhaps I could work on an ambigram that spells perspectival when you flip it over.

Why is it that ideas start to flow more when the project is over? Oh well, the process never ends for learning!

Cheers guys! See you all back in school!

You can have a look at my research here!

2D Foundation II: Project 1 Research I

2D Foundation II: Project 1 Research II