For this project, I decided to focus most of my research towards handmade and interactive typography. I’ve always been more comfortable with 2D and digital design, but I decided that I would do something more organic and more three dimensional this time. With this in mind, the artists I was inspired by tend to borrow more unconventional methods of representation with unusual materials.
Daniella Evans – http://marmaladebleue.com/
Her art leans towards more textured, handmade typography using unconventional materials. She has a tendency to depict her art using food materials, though she has used other mediums as well. Other than her lovely calligraphy, her typography emanate a sense of deliciousness, obviously borrowed from how she makes use of food, but lends a three dimensional, interactive quality to the art. It really reaches out of the picture to grasp the attention of the viewer. Thus inspired, I decided to further my research towards 3D typography.
I was also enchanted by the idea of paper cutting and layering in order to form a three-dimensional quality. Paper is a simple medium, plain when untreated and untouched. But after simple manipulation, the new form it inhabits becomes something visually engaging and interesting. The artist below is a perfect example about how form can be sculpted out of paper into new, hidden perspectives.
There wasn’t as much focus on the calligraphic style in her work compared Daniella Evans. For Sayer, it’s all about the form and the interactivity between the artwork and her audience. Her sculptures here inhabit a three-dimensional form that never remains still: the exhibit is different no matter where you look at it. What I hope to achieve, after viewing her work, is the idea of interactivity between the artist and the viewer. The work I’ve created previously have always felt static and lifeless to me. This time, I wish to imbue a sense of personality and emotion into my work. Making it participatory for the audience might give it an extra kick as well, if I can pull it off.
With that in mind, I decided to throw out a couple ideas to start off the creative process by making use of the themes provided in the project brief.
For the above three designs, I was actively attempting to utilise the research I have done, in order to produce handmade, interactive typography. Three dimensional paper sculptures is an option I will definitely be experimenting with in the future so I decided to make use of that in the first design. Being inspired by Daniella Evans as well, I was also thinking to use unconventional materials for the other two designs. However, as they are only unofficial ideas, I have yet to truly come up with something I can use.
For now, this concept definitely intrigues me and I have great hopes to proceed towards this direction for my project.