Veda Sutedjo – Project 1: Que Sera


This job was a development from my initial idea of being an animator.  For the job as a “monster”, I had to ensure each letter had significant aspects of a monster that had claws, strange eyes, sharp teeth in order for all the letters to have similar styles. As for the background, since Monsters are commonly associated with ‘hiding under the bed’, I had my name hiding underneath a girl’s bed, whereby the girl being a child was hinted through the ‘heart-shaped’ designs on the blanket, as well as its light pink colour. This was the end product:

Interior designer:

For this design, I hoped to make it more relatable to myself by referring to the floor plan done by my dad of our house (since he’s an interior designer). I took aspects of the floor plan that resembled the lettering of my name, such as how the benches and sofa resembled a V, the two bathrooms resembling an A. This was the end product:


This job was a development from my job of a biologist, which studies both plants and animals. However, I didn’t quite feel an affinity with biology, hence I decided to focus on just the human body system, more specifically – blood. This was related to me a bit more, because I have anaemia, a condition whereby I have fewer red blood cells than the average person, and lesser iron in my system. Hence, I brought this into my design, where my background was a more diluted red instead of the usual rich, dark red associated with blood. I then used various references for the substances that make up our blood, such as red blood platelets, white blood cells, plasma, arteries, veins and capillaries et cetera. The long, curved form of the blood vessels made it a lot more easier for me to manipulate in order to form my name.

Sea Explorer:

For this, I initially wanted to use various instruments commonly used for sea explorers, such as the telescope, compass, map, ship et cetera. However, it was suggested that I use just the compass and the background of a map to hint that I was an explorer, instead of being direct. This would also help to keep my font style “consistent”.

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