The Grand Design
The points brought up in this segment of the reading allowed me to have a better sense of the elements that determine the basics of good typography. Some of the points brought up in the reading that I intend to follow in future practices of type design include:
- Legibility
- “Applying scents, paints and iron stays to empty prose”
- A link
- Transformation of text
- Replication of script
- To these blind and often invisible visions, the typographer must respond in visible terms
- To successfully fulfil an intended purpose
- Interpret and communicate the text
- Separate and group bodies of text (analyse and map the text)
- Identity and form
- “Writing merges with typography, and the text becomes its own illustration”
- Tie other visual elements together
- Selecting appropriate typefaces
- Consider the block of texts, columns and margins, shaping the page
- Consider minute details
- Invite the reader into the text
- Reveal the tenor and meaning of the text
- Clarify the structure and the order of the text
- Link the text with other existing elements
- Induce a stage of energetic repose, which is the ideal condition for reading
Checklist for Good Typography
Keeping in mind the points discussed in the reading, I hope to consider the following aspects when designing a piece of collateral in future:
