Thanks to the help of app, Aurasma (available both on apple and android)
Augmented reality was easily (and painlessly) implemented onto the garment. When specific parts of the dress was “detected” by the app (using a device), images of DIY projects with tutorials taken from various sources online will be displayed.
The dress has a total of 6 DIY projects found online. The main driving force for this feature, was to create more awareness about the diversity and availability of multiple resources and tutorials about recycling online. It seeks to encourage and entice the audience into trying out repurposing their “junk” lying around the house.
All images were accompanied (hardcopy) with a QR code to the source site and visitors can choose to scan the QR code or follow the link provided, in order to find out more about the project, obtain tutorials, etc.