Reading Response: Jan Chipchase, Hidden In Plain Sight: How to Create Extraordinary Products For Tomorrow’s Customers. (2013)
The reading gives us a quick recap on the author’s various experience around the world the global examples reminds me on how the process of user experience applies to everyone and everywhere, and enjoyed the descriptions about the little details about each cities’ ritual’ and found myself nodding. I would think that the approach to the exploration of techniques are less structured and detailed for research use and are kept opened to exploration, less conclusive at times. I enjoyed reading up on them but I wonder if there are more structured ways to get myself actively started on observing and/ or research.I thought that the point on ‘perceptions, and social norms, change’ is a good one to note-to-self as we to constantly observe and understand the world around us, which is intriguing and exciting.
The author encouraged us to consider how the city’s signage might evolve in a more digitalised future on page 145, and that reminded me of a video I have recently viewed on hyper reality (see below) of the future —exaggerated but well, food-for-thought. Is this farfetched/is this what we are tending towards/ is it the interaction that we want?
— To get started, where and how can we apply observations we found around us?
i.e. making mental notes/ keeping an physical/ digital archive..? do we archive at all / Too trivial to archive?
— How do we strike great balance of practicality using the cultural calibration techniques?
potential problems of oversaturated augmented reality
‘hyper reality’ is a visual illustration by keiichi matsuda that presents a different vision of the future, where physical and virtual realities have merged with a city saturated in media. with physical and virtual realities become more intertwined with the likes of oculus ‘rift’ and microsoft’s ‘hololens’, the internet of things are pointing to a world where technology will envelop every aspect of a user’s life. it will be the glue between every interaction and experience, offering surprising possibilities, while also controlling the way people understand the world. ‘hyper reality’ attempts to explore the platform’s trajector