ABSTRACT from the POWER OF A PICTURE

Broadly, we know that if you don’t capture a member’s attention within 90 seconds, that member will likely lose interest and move onto another activity. Knowing we have such a short time to capture interest, images become the most efficient and compelling way to help members discover the perfect title as quickly as possible. After all, the human brain can process images in as little as 13 milliseconds.

https://media.netflix.com/en/company-blog/the-power-of-a-picture

 

 

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