Presentation 4 + Design

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Commenting lecturers: Fabrizio and Galina


  • Confusion with the concept: Is it a public space or a gym? The theoretical motivation does not match. “Why do I have to choose … if I am a sedentary person?” The design does not have to change the world, people have a choice for what they want to do, and the measures taken to get people moving in the cinema is too cumbersome. Putting things in perspective, “Why would I want to go to the place when I can control the network and I cant sit straight?”
  • It is not so much about the cinema, but about the activity.
  • Possible to combine the cinema and gym for an immersive experience. But it will be much less about the cinema and shows and more on how to help people who CHOOSE to BE ACTIVE achieve their GOAL to be ACTIVE. Create an intermediate between the gym and the cinema and be straightforward for the reason I want to do it. (It was mentioned that I can present this project as a personal take.)
  • I have to stop spending time on the theory. Consumers have an option for the things that they do and even if I designed something that helps them, they might not choose to use it.
  • Instead of whole nets, why not design seats like the adult playground installation Metal Spun Chairs by Heatherwick Studio. (My idea of the project, from my own observations, surveys and research gathered is that social interaction can inspire people to engage in activities. Without either, it is possible to make an activity enjoyable but perhaps limited effect. I want to inspire movement through social interaction.da374e836b9c8a77bb75c4d12a97e5b3

• Net as a fabric might not work when spanned over a large area. The net may sink in the middle. > (Some ways to solve this problem include smaller units of nets, or making use of stronger material such as polypropelene from trampolines)

• Think about the attire of the users when going to such a place. Must there be a dress code?

I think at this point it is important for me to eliminate what works and what doesn’t work. Netflix TV shows such as cartoons and comedies will not work because of its weak connection to movements at all. If I were to continue to use the idea of combining tv and activity, the TV shows picked should be relevant eg sports channels, or reality TV.

This makes me think of Episode 2 of Black Mirror “Fifteen Million Merits”. In the world narrated, everyone must cycle on exercise bikes in order to power their surroundings and generate currency called Merits. Everyday activities are constantly interrupted by advertisements that cannot be skipped or ignored without financial penalty.

Workers pedalling on their bikes in return for credits.
The visual aid which the workers watch while working. Their avatars cycle distances visually while they cycle stationary.

Perhaps instead of movie shows, the screens can be a form of visual aid combined to improve on the mundane activity of exercising in a gym. For example, visuals of ascending mountains when ascending staircases, or like the above example, visual aid to show distance ran while running on a threadmill. [Exercising does not have to be always fun (when the act of doing an activity is rewarding) , but many do it for the sense of achievement and accomplishment they receive.]

Updates: Dilemmas

Designing for people who need the active lifestyle but are not eager to to change

– Mismatch of expectations: When someone goes to the place with the expectations that they will get a good experience of CINEMA, but instead, gets asked to move about instead. > it’s not impossible to get people to move but perhaps more subtly > then it has to be motivational.


Designing for people who are eager to change their lifestyle and need help

– Match between expectations when visiting the space for the experience of EXERCISE, and the actual scenario when they are helped with improved experience


Designing for PLAY.

Remove the notion of designing for cinema or designing for exercise. Designing for play is a better option imo. Because 1. The expectations are conveniently different for each person. The rewards for each person varies. Rather than narrowing it down to only health or worse, tv entertainment. No guarantees but likely at bridging the expectations vs reality. 2. Being free while playing invokes creativity, and escapism is a good reason for people to visit the space.

One thought on “Presentation 4 + Design”

  1. Let us nail it tomorrow. Remember I was talking to you about interactivity – make you do something to move forward, etc.

    Also, I agree on the comment on the netting


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