WEEK 9: Idea Refinement

Idea One: From Microblog to Blog – A Seamless Story

Observation: Many platforms for microblogging for different types of social media. Why do people microblog?

Storytelling is a challenge with most social networks because of their very short content formats, making it difficult to “Tell a Story” with 1 photo and a few characters.

Approaching microblogging in a different way: How many social media-related phone applications do people keep on their smartphones? Most would have Youtube, Facebook, Instagram since these are the free applications that have achieved more than 1 billion downloads. How do people feel about fragmenting their information across various social media platforms? How can I create one seamless story?

(Questions: What are the social media apps that you use? How do you keep note of your social media footprint? How do you use social media, including messaging applications?)

Interviews Person A:  Uses Snapchat, Twitter, Facebook, Instagram, Skype, FB Messenger, Bleep, Boomerang, and Wire. Finds that it is cumbersome to keep note of his social media footprint, especially for confidential information. Has a preference to be able to time bomb messages for confidential info at work, and that is a means to remember.


Microblogging Platforms



Idea Twoux-week-78-012

There are several POV to this issue of rewarding people by using fun as a motivation. What a person defines as fun will be difficult to measure against what others define as fun.


Idea Three


Observation: It is getting harder to find a canteen stall with completely clean cutleries.

Problem: Hygiene issues, less peace of mind when picking cutleries, some hawker centers recognise that it is a problem, and solves the issue by dispensing disposable cutleries. Environmental issues as a result.What do users do when they meet with unhygienic eating conditions?

What do users do when they meet with unhygienic eating conditions?

Person A: Puts the dirty utensil on the table, and returns for a cleaner piece. If it remains dirty, wipe with a piece of tissue or opt for disposable utensils.

Person B: Brings own home utensils or disposable utensils.

Person C: From prior experience, if they know that the utensils for one place are dirty, they will opt to switch places to eat next time, or opt for takeaway so that there will be disposables to use.

Levels of experience with using dirty utensils:

Wipe the utensil > Pick another utensil > Return for a disposable one > Opt for takeaway > Change eateries next time

Proposed solutions:

  1. Screen based system for operators to track circulation of cutleries so that washing time can be moderated.
  2. Phone application to check for cleanliness of eateries so that diners can make an informed decision.

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