Paula Scher is one of the most influential American Graphic designers in the world. She seeks to bridge the familiarity with the unfamiliar. She tiptoes between the fine line of pop culture and fine arts in her work

When I was watching the video, one thing that she said about creating storefront really struck me. The type is being layered over something, be it the shop or the background. This shocked me greatly. Being a designer, we are very used designing logos and designs against a pure white background. But in reality, that’s not how our designs will exist in the real world. There is always a background, a very noisy one. That interplay with the background and the form is often ignored by designers. Type is all about layering

I love her attention to detail. How something so simple holds so much at the same time. Her typography choices embody the quality and the soul of the subject matter.

Her noise funk poster embodies this special quality of her designs. The typo feels almost as if it’s moving and popping to tap dancing.