Layout
I placed component 1 at the top, component 2 at the bottom and component 3 in the middle.
Component 1:
#1
I wanted to capture the lamp in it’s natural state, interacting with the environment around it.
#2
I wanted to show the function of the lamp, which is to illuminate it’s surroundings. Hence, it is taken at a lower angle to show the upwards direction of the light and where the light does not meet, it is left in the shadows.
#3
I wanted to invite the viewer to take a closer look at the texture of the lamp, how the use of a simple paper can change the mood of the light, emitting a soft orange glow. On top of that, the colour scheme and the holes on the paper reminds me of a carved Jack-O-Lantern.
Component 2:
#1
I decided to subvert the lamp into a power-fruit, which is the Kiwi. I wanted to portray the idea of a lighthouse in the dark ocean, emitting the light to guide you to a healthy lifestyle.
#2
I subverted the lamp into a strawberry which, just like the kiwi, has a high concentration of vitamin C which many people do not know.
#3
I decided to use different types of lamps to turn it into a spooky, ancient aliens sort of composition. The UFO lamps are harvesting the delicious mushroom lamps that could be found only on earth!
I was actually really inspired by a Japanese artist that I have been following online for close to a year, known as Tanaka Tatsuya. I love how he is able to use everyday objects and change it’s function to capture that perfect moment. It is very inspiring his works transcends the global language barrier.
References: (click on link)
Component 3:
Initially I wanted to use my component 2 image #1 as an advert for healthy living.
I used the slogan, “Eat healthier, think Brighter” as the linguistic message to try and convey the idea that eating healthy will lead to a better way of life as your brain gets the power food it needs to function well.
I added a link at the bottom, “visit www.foodforthought.org to sign up for a free consultation today” as the anchorage. The website itself is a made-up one as I did manage to find a local website ( http://foodforthought.com.sg/) but it is far from my ideal which is a medical campaign. The website “foodforthought” is also a play on the idea that healthy food can help stimulate the brain.
While I was researching for my component 3, I came across an advert by Dallas Market where they substituted unhealthy food with healthier local produce.
References: (click on link)
Dallas Farmer’s Market Ice Cream
I thought it was really interesting how even though all the images are depictions of food, they are able to substitute the unhealthy food with their own local produce to portray the idea that local food produce are a healthier option that tastes just as good as your everyday fast food chain.
Conclusion
To be honest, I had a really hard time racking my brain, trying to fully understand what it means to subvert an object. Perhaps it was my slow-functioning brain that was unable to grasp the concept that many of my classmates were able to get right away. I had to reshoot several times and even after consulting Serena, many of my shots had to be rejected.
Even though I was dejected for quite a while, I am happy that I was able to pull this off and seeing all my classmate’s works made me understand subversion better.
For future kids seeing this, hello. Please don’t give up, y’all can do it c: