During the presentation for this assignment, I was glad to see that my classmates and Ms Lisa found my composition amusing, and lovely feedbacks to improve my work was given!
I made some changes based on the feedbacks given and the main change was the color of the lizard on the meat so that it balances the composition better.
Hence, this is the FINAL submission piece for this assignment!
 I really enjoyed this assignment because I was taking baby steps to steer away from my usual form of illustration and using a Wacom tablet to draw my portrait instead of doodling and scanning in, while also doing surrealistic photo montages which is something I do enjoy!
I look forward to the next assignment! 🙂
To see my research process and my methodology for this piece, click the link below!
Seng Yi Ling

For our first assignment, we are tasked to create a stylized A3 self portrait exploring the concept of visual narrative, considering how we can best represent ourselves in order to express our personality and unique character; experimenting with stylization.



I started out by narrowing down my list of words from the mind map on things I like and things I don’t like.

My mindmap, concept and little sketches

Mood Board

Based on my mood board which I made while surfing Pinterest, my initial art direction was to use photo montage background for the things I don’t like and illustrative doodles inside my glasses for things that I do like. And then for the self portrait I would like to do it in a sketchy continuous line technique.
But while testing the fusion of the 3 different styles together: Photo, Doodling, and Sketchy lines; They look like a terrible mess.
I then tried another approach, which to abandon one of the styles and just stick mainly to 2 styles, the photo montage being one of the two.
I tried to do the doodling technique and the sketchy lines and I felt that the latter suits my theme and choice of items better.
 Hence I chose to use Photomontage and Sketchy lines to do my portrait.
Artist References

My artists references are not really fixed, but more of I went looking around and extracted things I liked from each artwork I see and I try to marry them together.

Taken from: https://www.google.com.sg/search?dcr=0&tbm=isch&sa=1&ei=opx6WvOlLcrqvASCiKzgDg&q=picasso+blue&oq=picasso+blue&gs_l=psy-ab.3..0l10.1105.3667.0.3804.….0…1c.1.64.psy-ab..0.5.332…0i67k1.0.6qED0Hacj40#imgrc=tEE2P5jy7Fb32M:&spf=1517984936724

I liked the feelings evoked from Picasso Blue period painting. The hue is already an indication of the somber mood, which reinforces the feelings evoked by the subject matter’s expression.
I liked this photo I saw on Pinterest where the subject figure is framed beautifully in the picture, the items beside her complements it really well. and I would like to emulate that composition by framing myself with the things I don’t.
And all the while, I really enjoyed making funny surrealistic photo montage compositions! @surrealismodipendenza2 being one of the Instagram accounts I drew inspirations from.
Because one of my art direction was to use photo montage, I studied how I can create depth using flat images.
I realized that for landscapes, the receding mountains are lighter in shade as compared to the one closer to us, which are much darker.

Image taken from : http://www.cqcn88.com/mculture.asp

And in this surrealistic photomontage, I realized that by overlapping the images, depth is also created.

Image taken from : https://coyotegallery.wordpress.com/2014/05/11/pat-hopkins-surreal-photomontage/

I used varied line thickness to create more texture and emphasis on the portrait. Thinnest lines being the light and contours on my face.
The choice of brush has a little opacity, so when it overlaps, it creates an even brighter line.
I was quite in a dilemma for the color choices and eventually I made many drafts just to see which stands out the way I want it more, and what works best.
My overall composition I wanted it to be vertically symmetrical and framed with the photo montages of things I liked and disliked. The subject figure acts as a central axis.
That initial intention to use black and white (Number 1 to 3) for the background to represent disdain for the things I like kind of drowned the whole composition, and the focal point in the glasses are really small.
Number 7 was pretty funny to me (Noodle hair and babies as my shirt), and the focus was clearer. But the line work for my self portrait was obscured :(.

Number 4 and 6 were too glaring and drawing attention away from the central figure. (A friend commented that the colors were like the after effects of taking drugs…).

Eventually I chose color composition Number 5 because the blueish hue made the overall artwork comforting to look at, sufficient attention can be placed in the central figure and the items in the glasses.
In the background, I placed images of things that I dislike: Meat, flowers, lizards, ghosts and a huge potato as a nimbus.
And in my glasses, I placed the things I like in it: Dolls, cucumber and noodles!The color pallet I eventually chose is Complementary colors  (Orange, Red and Green) with its saturation increased to create contrast against the bluish hue for the background and stand out against the white lines for the sketchy illustration.

To see the final submission, click on the link below!

This is the first post for DV2002: Illustration for Designers! I hope through this module, I will be able to be more expressive through my illustrations and adventurous in my learning journey! Lets go~

(22 January, Week 2)

We were given a class activity to draw our classmates and it was really fun! I drew my friend Rachel using continuous line drawing as we were given a short time, I figured this method was the fastest and more realistic form of illustration! 🙂

My drawing of my friend, Rachel Ng

(29 January, Week 3)

We also had some practice in class where we learnt how to critiqued effectively as a illustrator and a viewer. It was really interesting to know what we thought of each other’s randomly chosen images!

The image I randomly chose was this :And applying what was taught, this is my Visual Analysis on Image 7:

  • Lines are smooth and clean, as though created using vectors.
    The image is a front view of a bicycle and it is illustrated in its simplest form. The subject matter is vertically symmetrical.
    The negative and positive space is used to make the image of the subject matter. So much so it does not have definitive lines.
  • The color pallet is made from 3 colors: Yellow, White and Black. Yellow being the most striking color draws attention, black creates area of emphasis for this image, drawing attention to information that matters. And white creates a sense of breathing space.
  • Hierarchy of the image has a definitive order and creates visual movement for the eyes to follow based on the scale. The reader’s eyes move from the main subject figure (bike), the title, sub header and body text, and lastly the date.

Vertical Banner Composition

Golden Little Boys, 2017.
Copyrighted & All Rights Reserved by Seng Yi Ling.

Golden Little Boys, 2017.
In display at the lobby of NTU, School of Art Design and Media.
Copyrighted & All Rights Reserved by Seng Yi Ling.

Banners display in NTU, School of Art, Design and Media.
Copyrighted & All Rights Reserved by Seng Yi Ling.

Panoramic Media Banner Composition

Golden Little Boys, 2017.
Digital horizontal composition.
Copyrighted & All Rights Reserved by Seng Yi Ling

3840 (W) pixels x 480 (H) pixels.
Medium LED
15m by 2m
North Spine Plaza Media Art Nexus
NTU Singapore
16 November 2017

Golden Little Boys, LED, 2017.
Copyrighted & All Rights Reserved by Seng Yi Ling.

Golden Little Boys, LED, 2017.
Copyrighted & All Rights Reserved by Seng Yi Ling.

Application of Pattern Swatches

Wallpaper in a hospital nursery.
Copyrighted & All Rights Reserved by Seng Yi Ling.

To see more applications, flip through the soft copy version of the swatch book below!

Pattern Swatch Book

Hard copy version of the swatch book.
Copyrighted & All Rights Reserved by Seng Yi Ling.

The soft copy version of the swatch book can be seen below!

To see the documentation behind each segment for this project, click on the OSS links below!

Y2S1 DV2011 Pattern: Moodboards + Research

Y2S1 DV2011 Pattern: Sketch Development

Y2S1 DV2011 Pattern: Week 8 Banner Progress.

Y2S1 DV2011 Pattern: Banners are up!


Pattern Swatch Book!

I went to fancy paper to select the desired papers for printing with my pattern classmate Jess before printing it at Sunshine Plaza!

Here are some of the prints close up!

The pattern swatch book contains all of the pattern swatch designs!And also the process of how the banner design came about to be!

I did the pattern swatch book by hand sewn saddle stitching

Hard copy version of the swatch book.
Copyrighted & All Rights Reserved by Seng Yi Ling.

Here is the soft copy version of my swatch book!

Really happy with how it came out to be!! 🙂

I hope you like it too!!

Transforming the banner designs to a horizontal composition was pretty fun as well, as all the while we were working on a vertical canvas instead of a horizontal one.

The horizontal design was to be displayed at the media wall at North Spine, and to my surprise, it turned out really nicely as the colors I chose were neon bright. In addition, I increased the saturation and brightness. When it was on the wall, the designs shone extremely bright!! I am very pleased!

Welcome to the final assignment post for TYPOGRAPHY 1.

If you have yet to see how these final deliverables came about, you can click on the image below to link you to the documentation post!

Y2S1 TYPO1 – Assignment 4: PERSONAL CREATION (Process + Research)

Open Brief: Type as Image and Emotion.

Aged Emotions
For this project on Typography, I used the typeface ‘ Quicksand ‘ to create portraits of the elderly; expressing different emotions, using colors and placement of words to further emphasize the emotion.
And here is a flip through video of the book.

Main Deliverable: ‘Aged Emotions’ Book

Extra Deliverables 1: Poster for Typography 1

Digital Version:

Digital Version of the Poster. White background.

Printed and mounted on the wall version:

I printed the poster on an A3 300gsm Champagne Pearl paper

Extra Deliverables 2: Stickers

I figured that the icons would make pretty stickers or badges to advocate for Grandparents’ Day, since it is a day that not many celebrates.

Stickers! I made them in various sizes to see which works best!

I thought that the smallest sized stickers would look nice for envelopes as seals.


Thank you for sticking through this post!


Seng Yi Ling.


Brief 4 PERSONAL CREATION: Creating expressive typography
Summary The final component of the module allows you the freedom to expand on any of the assignments to date. Choose from one of the following briefs. Other ideas of creating your own briefs are also welcomed. All briefs below are flexible but please discuss with instructor for approval.

A. Visual analysis of type anatomy

Select an alphabet and analyse its anatomy in a visually exciting way with at least 20 different typefaces. Compile your visual analysis into a book form.

B. Exploring vernacular type

Expanding on your vernacular type assignment or creating a new idea scratch. Develop an extensive visual collection. This collection should include original imagery and also digital manipulations of the letterform. Compile your outcome into a book form or other tangible formats.

C. Organic type creation

Expanding on your organic type assignment or create a new idea from scratch. Develop an in-depth and innovative method of creating your own organic type. Compile your outcome into a tangible format.

D. Type as pattern

Design a range of patterns using typography and deliver them as creative tangible output. Keep in mind that this should not be a repetition of your assignment but to create an innovative way of looking at type as pattern.

E. Type as image

Using various letterforms, create a series of imagery. Conceptualize a theme to tie all your imagery together and present them in a tangible format. Keep in mind that this is not a repetition of your assignment but an opportunity to create innovative ways of creating images from typography.

F. Type as narrative

Select a poem or a song lyric and express them in black and white  using only type over a 32-44 pages book format.

G. Open brief

Think about which of the assignment you enjoyed most and how you can further expand on the making of it. Please discuss for approval.

Tips Employ typographical skills and knowledge gained over the last couple of weeks for the project. Be playful, have fun and justify your decisions!
What you
must deliver
for this assignment
  • You are free to decide on the final outcome of your creation but ideally no smaller than a dimension of 18cm by 18cm.
  • A process documentation link on OSS or PDF process
Grading criteria
  • Creativity of concept
  • Presence of typography appreciation (any form/method)
  • Depth of methodology
  • Aesthetics and craftsmanship
  • Due diligence of experimentation
Due date: Week 14

I am pretty keen to choose ‘E. Type as image’ as the choice of my expansion.

Documentation Journey for Assignment 4

16th October 2017 (Week 9/Week 14)
I would like to use alphabets of a particular typeface to make portraits of people. I was scrolling through my Pinterest feeds and saw many of these hand drawn portraits.

Looking at individual subject figures, my eyes tend to narrow their head, features into geometric shapes. That made me wonder if typefaces and letters can be used to make portraits.

I did up a try-out to see if the idea was feasible. I used the numbers 1 to 10 to create an image of an old man; I manipulated the numbers by playing with the vectors to create certain features, for instance, the foot of 7 to be the foot of the old man, and the curve to be his back.

Hence, I gave my own handwriting a try to create characters and see how it goes. I had the idea to create emotions of Old People with the letters of the emotion. For instance, the word ‘Happy’ to create a happy elderly.

I shall pitch this idea and see how it goes! 🙂

23th October 2017 (Week 10/Week 14)

Pitched previous week’s idea during group consultation and received many feedbacks! One of the feedbacks given was to leave the narratives out as layout and choice of type for story would be more difficult to tackle alongside with my characters.

A lot of reconsideration had to be done and a different approach was suggested if I were to carry on with this idea. Hence, I decided to give this idea another go and think of a backup plan if Type as Image wouldn’t do.

I pitched my idea to Miss Angeline via email and she finds both ideas to be workable, and gave comments too! Yay! 🙂 But now I am in a dilemma because I want to go ahead with both ideas.

Hence, as of now, my plan is to fuse both ideas together. But I can’t seem to churn out a platform which both ideas can reside on… Perhaps a book about old people on Christmas day? :/ I’ll just go ahead with a few motifs and see it goes from there! 🙂

30th October 2017 (Week 11/Week 14)

So in the end I decided to push forth with my Old people’s emotion idea and I created many more other old people portraits that illustrates different emotions.

In addition, I thought that having it in total black and white may be too flat and boring. Hence I added a color to each portrait to give it some life, while not taking away the attention from using type as image.

Emotion: Happy. The color Yellow is placed at her teeth. This is the ending page. Hence I wanted to end off the book with a message as written on the right.

I did a test print to show a prototype to Miss Angeline for consultation, and I already found lots of issues.

  1. Alignment of the pages on InDesign is rather complicated. Pages and Spreads ought to be odd an even numbers.
  2. Alignment of image. Margins. Gutter. etc.
  3. Alignment of different images on the same spread…yell

Oh well, at least I know about these issues BEFORE the actual printing day.

Upon consulting Miss Angeline with the prototype, these are the feedbacks and thoughts given to improve! 🙂

  • Likes the layout where there is space on one side.
  • Not so keen in seeing if can the emotion, but more keen in the typeface to create image.
  • Like how it flows to the next page.
  • Empty pages for? Can use blank space to write what letter you used? Or something fun the characters would say? Can use lesser words to prevent issues of long sentences type setting. Use something short. Or sound expression: ‘Huh? Hmm! Aiya… OI’. Start with the same typeface first just to play safe. Add colors and vary scale.
  • Type Setting. Centralized? Too big? Too small? Little space? Leading? Kerning? Margin? Next one is centralized or at the side?
  • Change size to A3. A4 is too small. Not 18×18.
  • Title page? Can keep things simple. Emotions with Type, Type with emotions.
  • Have 10 faces? 6 too little.
  • What kind of paper?
  • *How would you take it out of the book? Transfer it to a huge poster? Promoting for some Elder’s convention or event; type 1 class promotion etc. Choose 2 very good ones and transfer it to an A2 poster.

8th November 2017 (Week 12/Week 14)

So based on last week’s feedback, I made some changes and additional information to make the book more wholesome. I included more faces and additional texts with the portraits!

The texts used is the typeface, Quicksand. The texts are words or sounds I felt that the faces were expressing. Using the previous project’s brief on type as emotion, I manipulated the texts, and arranged it in a way that best expresses the emotion when reading.Feedbacks and Things to change:

  • Back and front cover can be the faces back and front. Happy and Sad man.
  • Images are fine, but type needs working. Use the first angry man as a model template.
  • Some spaces can be filled, some can be not filled. ‘Meh’ can be more impactful. Bigger Type face, bolder, lighter etc.
  • See the texts first then see the expression. That is the effect you would want to achieve.
  • ‘Urgh’ can fill up the whole space.
  • Title is very boring. Emotions of the elderly etc. Layout is dependent on the
  • Repeating pattern doesn’t work.
  • Questioning of choices of type size, layout and category must be explained.

Hopefully I can print this mock up before next week’s consultation and that everything will run smoothly! 🙂

11th November 2017 (Week 12/Week 14)

I have finally experienced the pain and stress that my peers were always lamenting about regarding printing day…

For some reason, I have been troubleshooting the issue from InDesign for several hours and I cannot solve the issue when the program cannot save my document in PDF for Booklet. The pages are always a spread instead of the chopped pages.

Hence, these are the solutions I have come up with to counter these problems.

  1. Manually cut the pages so that the booklet form can be saddle stitched.
  2. Change the binding technique to those that don’t require folding of pages.

Types of binding to explore

Types of binding


Type of Book Binding I may look into with regards to the spreads

  • Perfect Bind (Still in booklet form but in 2 stacks)
  • Perfect bind (Pages don’t have to be split, Glue sides to spine)
  • Plastic Grip (Pages don’t have to be split, but double side printing. Bind with paper clip)
  • Hole Punch ( Pages don’t have to be split, need side border for hole . Use ring to bind)


Start Piecing the half images together using the mockup as a guide, while labeling to make your life easier.


12th November 2017 (Week 12/Week 14)

So… I printed the mock up for the designs yesterday and of course, issues are bound to arise.

Paper choices: 300gsm (Gloss and Matte) and inside spreads are about 128gsm

I printed the format with the idea that I want to try saddle stitching stapling or the landscape form where I can use binder clips to hold it down.

The saddle stitch stapler mock up had several issues.

  1. The stapler punched a hole through the paper
  2. Alignment of each page is inaccurate. Even though scored at the center, paper thickness which cases certain pages to be obscured is prone.
  3. Stapled not directly at the center, hence some pages cannot be fully opened and flattened.
  4. When closed, the pages protrude. Cutting off the sides is a must, but cutting off important parts of the pages may happen.

Stapled mockup punches a hole right through the paper after scoring 300 gsm paper.

White lines in the middle due to misalignment, and stapled inaccurately does not allow the pages to open fully.

Pages protrude out from the side


  • Score the pages, making sure each side really is at the center, poke hole on scored areas and manually put the stapler inside. Fold the book in half and slice the sides. ( Remember to allow allowance space in designs as well incase cut off)
  • Do all the above, but instead of staple, saddle stitch by sewing with dental floss. It will be neater too.

13th November 2017 (Week 13/Week 14)

Individual Consultation day! EXACTLY ONE MORE WEEK TILL D-DAY.

After showing my mockups to Miss Angeline, there is actually A LOT of room for improvement for not just only the binding issues listed above.

Feedbacks given

  • Relook into the margin space for the texts. Pay attention to space between text and image.
  • Visual hierarchy for each spread is important. Where you want the audience to look at first? Text or face first?
  • Tracking, alignment has relation to each other.
  • There are different ways of emphasizing. Not just size. Color, Bold it etc.
  • *PAPER. Take note of paper quality. Paper thickness and texture matters a lot to give the over all mood of your product.

I took a few magazines from school to examine the paper quality and overall feeling the magazines gaves off. Also observing the layout and placement of text and image.

16th November 2017 (Week 13/Week 14)

I reinstalled my InDesign because the Adobe Illustrator way of printing has a lot of human error. And yes, the reason I had issues with my alignment and spread issues was due to a bug in the software. I couldn’t save the document in PDF, and FINALLY after reinstalling it is working!! YAY.

I made amendments to the feedbacks given for the previous consultation and tried out several ways the texts can be presented in a neater manner.

I am pretty inclined to Row 2 for the first few pages, as the simulation of a conversation is represented by colors and positioning.

Changed the ending page too

17th November 2017 (Week 13/Week 14)

Given that my main deliverables (Aged Emotions Book) is just about complete, I moved on to produce extra deliverables given that I still had some time left before printing the FINAL product tomorrow!

I was rather stuck on how I can apply my characters on other items, so I went ahead with Miss Angeline’s suggestion to do up a poster for her TYPOGRAPHY 1 module.

I tried out some layouts and compositions to see which works best!

And since the motif used for the poster are circular and colored, I think it may look good as stickers as well!

And with the final rounds of editing for the main and extra deliverables, I am ready to conquer printing day tomorrow!!cool

17th November 2017 (Week 13/Week 14)

So I went to the paper shop at North Bridge Road called ‘Fancy Paper’ to choose better quality papers for the printing, as the feedback given was to be more sensitive to paper type and weight.

In the paper shop with a wide array of paper choices!

I wanted my book to express familiarity, and some sense of rootedness. The same feeling my grandparents evoked.

After choosing the papers I wanted, I went to Sunshine Plaza to print.

I was really worried that the printing would not be aligned as I would be  doing saddle stitch, and both the sides of the pages are necessary to be aligned so the pages would not overlap that drastically.

The printing shop lady was very helpful as I noticed that the alignment was off, and she recalibrated the machine for me. Look at all the test prints we did on the printer…

And thankfully, things turned out pretty well despite the multiple test prints by the re-calibrated machine. I took my prints home and started to do the saddle stitching.

The inner pages paper are A3 White Matte Paper, 160 GSM.

A. Lot. Of. Test. Prints.

At Fancy Paper, I chose a woody texture for the cover page of the book as I really liked the natural rooted quality evoked by the paper. But unfortunately, the paper texture made it hard for ink transfer and it. was. hideous.

Original choice of paper for cover page.

I chose another paper type that allowed better ink transfer while keeping to the rooted feeling I wanted my book to evoke. Hence, I chose this linen texture cover. The texture reminds me of the clothes washed by my grandmother when I was a kid.

A3 Linen White Textured Paper, 250 GSM

Left: Linen Texture Paper
Right: Wood Texture Paper

Regardless, I liked the texture of the papers and it felt really good to the touch!

I proceeded to do my markings for saddle stitching. I realized that every single piece of paper printed did not align centrally and I had to manually shift the paper when I wanted to use the awl to poke the holes.

Poking the centerline with an awl.

Self notes to saddle stitching

  1. Use a pencil to draw the central line of the page.
  2. Divide the line with the number of holes you want on that piece and proceed to poke the markings with an awl.
  3. Draw a line on the centre of the next piece of paper, put that poked paper and new paper against the light and use the light that went through the holes as markings for the next page. Bind it with binder clip and poke through the same hole.
  4. Use the second piece as template for the next few pieces.
  5. Saddle stitch the whole stack and fold the book in half. Pressing the book down with weights to flatten it. Process to cut off the crop marks with the book folded.

Aligning the hole to the pencil mark.

And I am rather happy with how the result turned out! It was rather neat and secure! 🙂

For the external deliverables, I made a poster for Typography 1 and made a few matte stickers with the existing icons for the poster!

Stickers! I made them in various sizes to see which works best!

I really liked the choice of paper I chose for the poster, though it is unusual for a poster, the sheen of the paper and color made the poster look elegant. Like champagne!

The paper is 300gsm and the poster is in A3 sized.

I really like the sheen when light falls on the poster. The lines are actually not there, I just enhanced the contrast for the shimmery sheen to be seen.


Not only this post was for sharing the journey of how this book came about, it was also a way of documenting notes on things I have learnt along the way, so in the future I would not make the same mistakes! 🙂

Next up, is the FINAL post for this assignment which I will show the fruits of labour and deliverables for presentation!

Click the image below for the FINAL POST! 🙂


Seng Yi Ling

The day has finally arrived!! The banners are up for display in the lobby of ADM. It just so happens that day is our school’s Halloween celebration, hence the theme of supernatural is very apt for the event! 🙂

On the day of printing, my partner Charlotte and I went to the VisCom lab for the printing of the banners assisted by KB!

Printing our banners!

Charlotte and I helping each other cut our banners ! More hands make light work! 🙂

Using the test print to decide the order of the banners in the lobby! How cute, its like a mini exhibition!

Vanessa’s sea banner is next to mine!

My table friends and Miss Ina!

Now, on to the design for the Media Wall and Swatch books!! 🙂

Until next time!

After editing and cleaning up some of my designs, I have finally decided on which designs I want to submit. The following are the designs I have decided to submit for the final.

On the day of printing, I chose 310 gsm glossy paper for Assignment 3A because I wanted my newly designed type to look clean. The reflective surface gives it a professional sheen.

I chose 300 gsm matt paper for Assignment 3B because my designs were inspired by bohemian carpets and I thought a matt paper type will give it a more raw and tactile touch.  I chose 300 gsm matt paper for Assignment 3C because I wanted lesser distraction from the already many elements I have considered. Hence, a matt paper would be less distracting due to the lack of shine.


All of which are in high gsm as I wanted a more sturdy approach.

Critique Day

We had some exercises during class critique and it was really fun to match our Type as Image to some scents Miss Angeline brought to class! 🙂

Matching scent with our letter type!

Everyone’s type as pattern SO BEAUTIFUL

What my classmate thought of my type as image while matching to the scent!

‘Friendly’ HELLOs mostly have arcs!

Thank you for sticking through assignment 3 with me! 🙂

Next up, Assignment 4! And it is gonna be really interesting, I cant wait!

Seng Yi Ling