New assignment! Lets go!
|Brief 3||BLACK & WHITE TYPE: Playing with type language|
|Summary||Typography is a versatile element in the world of visual communication. Not only is it meant for language communication but also as graphic communication. The following experiments will get you to think differently about typography. It aims to equip you with the principles of type and also pushes for discovery of new typeform. Use only black and white, no other colours are allowed.|
|Assignment objectives:||Exercise 3a and 3b will allow students to appreciate type beyond its textual nature but as a graphic element of image creation. Exercise 3c develops the students’ sensitivity to the scale and white spaces of typography and the impact it produces to communicate emotions.|
|Task 1||3a. Type as image
Select one traditional typeface and create a series of composition explorations from it. You may use the various font within the typeface as your series but you need to stick to your chosen typeface. Explore the various anatomy of the selected letter and see how you can create an image out of it. You may also crop or combine certain anatomy together to create your image !
Font: Bold / Light / Italics
Deliver: 2 best compositions at 14cm by 14cm.
Printed on quality white paper card (more than 150gsm)
|Task 2||3b. Type as pattern
Create a series of patterns using a single letterform from any traditional typeface (for eg, an “S”). Copy and repeat the letter in columns or rows to make an overall pattern. Change the spacing of the letters to create variations, create repetitive rows and columns and try overlap them. Change the orientation of elements to find your own grid. Repeat
that grid to see what kind of pattern reveal itself
Deliver: 2 best pattern creations at 14cm by 14cm.
Printed on quality white paper card (more than 150gsm)
|Task 3||3c. Type as emotion
What does emotion looks like in black and white? Express the word “HELLO” in the following mood. Choose only 4.
Friendly, Angry, Seductive, Confused, Arrogant,
Depressed, Annoyed, Excited, Bored.
Use only one typeface throughout but feel free to vary the different weights, caps, spacing, sizing etc. Explore negative and positive spaces too! No manipulation of type.
Deliver: 4 different emotional type creation at 14cm by 14cm.
for this assignment
|A total of 8 square cards
A process documentation link on OSS
|Due date:||Week 10|
So before that, Miss Angeline allowed us to do some experiments in class to have a gauge of what the assignment for task 1 and 2 is about!
Task 1 trial: We were told to try different methods to distort the alphabet on the paper physically and rearranging it to create an image out of it. I cut the letter up with a pair of scissors and arranged it like so. Can you tell what letter and typeface it previously was? 🙂
Task 2 Trial: Afterwards we were to experiment with the repetition of a letter to create a pattern! Can you tell what letter and typeface it previously was? 🙂 It was the letter ‘P’ of the Typeface: Bauhaus 93.
3a. Type as image
Using different letters of the same typeface, I will slice and dice the anatomy of the letter; and then creating the letter using the anatomy of the other letters, to become another typeface.
I chose a few typefaces to narrow down which one I would like to use eventually in the end. In my search, I was looking for type that had more personality. Type where the mere fraction of its anatomy can distinguish itself from the other alphabets. Hence, I chose these 3 to analyse.
And I chose Adobe Caslon in the end as I felt that the Caslon type anatomy has more personality and can aid in distinguishing the letters.
MethodologyI also tried to recreate some other alphabets.
3b. Type as Pattern
I had a lot of fun doing this segment of the assignment as it not only is very interesting to see how each letter of each type can create beautiful patterns, the variety is endless because every angle the letter is inverted or tilted, bolder etc. It gives off a completely different feeling!
I used the typeface: Garamond for this part of the project as I really liked the old style serif. It looks classy and posh, especially the letters with the round descender, such as the lower case ‘y’.
I decided to play with many ways of creating patterns with the lower case Garamond ‘y’.
I decided to play with optical illusion for upper case ‘Q’, the tail of ‘Q’ is very long and sleek, hence direction can be created subtly with the tail of ‘Q’.
I have realized that not only layout and composition is very important as it is not merely just repetition, I wanted to create movement in my compositions. Hence, I chose to do my patterns in radial form, to create some form of optical illusion. In addition, I inverted the colors and played with tonality and outlines to push my designs.
3c. Type as Emotion
For this segment, I chose to use the typeface: Helvetica. My objective was to convey emotions through layout, scale and tonality.
I chose Helvetica because the typeface is very neutral. There is no biasness or any form of personality which was what I wanted as it can help me achieve my goal: Strip off any preconceived notion of typeface to express the emotion. For instance, if I were to use ‘Black Letter’ for this segment, Black Letter is medieval and vintage. Hence, using Black Letter to express the emotion, ‘anger’ it will feel like an angry old man being angry. Well… that is my interpretation. 🙂
I have come to the end for this process documentation of my explorations! Stay tuned to my final Assignment 3 post to see my final productions! 🙂
Seng Yi Ling.