Greetings, my name is Yue Ling and I am currently pursuing a degree in fine arts. Most of my works are graphic design and illustration projects and I work experience in both fields.
My passion lies in visualising abstract ideas so that a larger audience is able to comprehend and appreciate them. I believe strongly in research and designing for a purpose. The relationship between humans and digital technology intrigue me and digital pop culture fuel many of my works. I am also a strong believer of adding a sprinkle of humour and fun into otherwise serious design.
Check out my personal, freelance and official projects here!
The works titles below are hyperlinked to their respective pages on my digital portfolio. Feel free to browse!
Beamy Dictionary is a printed booklet, perfect-bound for my school project on ‘Geriatric Technophobia’ branded as ‘BEAMY’, a mascot developed to make the project appear more convivial towards elderly.
This illustrated dictionary on social media iconography is based on the principles of simplicity and friendliness and aims to help elderly be able to identify social media icons on Facebook and other social media sites so that they are able to navigate basic user interfaces.
In another post, a Floating BEAMY user interface is also featured. The Floating BEAMY user interface demonstrates how elderly would be able to access a digital database of information available in the BEAMY iconography dictionary on their mobile devices.
BOT-ANY is a speculative exhibition and social commentary of a certain hypothetical future where the pervasiveness of plants are exploited for the assimilation of ‘cyborg plants’ into our everyday living environments, embracing the duality of two seeming opposing themes of ‘Nature’ and ‘Technology’.
BOT-ANY draws inspiration from Harpreet Sapreen’s (MIT) research paper “Cyborg Botany: Augmented Plants as Sensors, Displays and Actuators“ where the concept of ‘Cyborg Plants’ are discussed as sub-categories such as phytosensors/actuators, organic infographics, soft-robotic locomotion and artificial arbortecture.
Check out BOT-ANY’s website here!
3. meme almanac
Meme Almanac is a mini stylised infographic about memes. The almanac analyses various attributes of the memes that appear on my social media feed over the course of a week and also give preface and highlights the legitimacy of memes as the language of popular culture.The act of chancing upon memes and sharing them in the digital realm is juxtaposed to farming, a more organic process hence the term “meme farmer” is used. Thus, I referenced this using more organic materials used in agriculture.
A woven sack fabric was used to package the almanac and plywood was cut and engraved with images of memes that trended the most over the course of the week of recording such that you could put paper over it and shade it to get an imprint (in the same way memes are acquired and spread). The final product was printed on vege parchment paper to produce translucency and an organic texture to contextualise it.
You may access my other deliverables (namecard, cover letter and resume here!