Final project- Antsy: Concept and reflection

When I started this concept, my main gripe was with the lack of diversity and openness in menswear fashion.

Women have inclusive fashion. But portrayals of men have not changed much. Why can’t men be free to explore and be themselves?

Men use clothes to fit into their societal stereotype and perform heteronormativity. In the society of performative gender, clothes are of dual purpose, to build up our outer shell of appearing to be masculine, and to possess the traits of coolness and strength, and to hide our true selves, masking whatever detracts from our performance, erasing whatever society deems as “inadequate”. This creates a lot of stress as e continue building up our shell but become more resignedly hollow within, as we do not nuture and let our true selves out.

Can’t we embrace ourselves?

Thus for this project, I want to design a menswear fashion show. The unique twist is that instead of men, they are human-noids with insect heads and other insect parts. But all in all they’re standing upright like humans. The insect i have chosen is the ant, to represent feeling of “antsy-ness”, of being anxious and ill at ease with oneself. Reflecting how we feel unease with our true selves when we all try to use clothing to cover our true disfigurement and using clothes to create status, in this societal and gendered performance.

Such concepts are not easy to bring up through packaging alone, thus Lisa suggested that I create a zine. The constant motif is lines in the zebra crossing. These lines dictate the societal order and structure that we conform to. In the sea of black and whit monotonous conformity, the persona walking through wonders if they can truly embrace their own self and fit in.

Because i cannot actually choreograph a fashion show, I intend to create a few collaterals for marketing purposes; a zine to introduce the concept of the show, cards, posters, billboard advertisements, digital wallpapers and mail-in calendars.

 

Antsy Zine process

During the journey of creating the zine, I gained inspiration from the aesthetic qualities of a handmade zine. The color and quality of risograph printing and screen tones seemed to be a striking aesthetic distinctly juxtaposed against the glossy images pushed out by the fashion magazine- perfect for my anti-conforming message.

I chose the screen-tone style and used “color halftone” in photoshop to create the pixelated texture. It was very suitable in creating texture and depth to my insect humanoids. Furthermore, the dotted pattern was directly contrasting with my linear motifs, creating visual interest.

Here are some drafts i created to show my persona interacting with clothes. At first I wanted to create a very anthromorphic character, taking reference from animated films like “antz” and “bugs life”. However, I could not manage to get the expressiveness which i wanted. Thus i settled on creating a humanoid with feelers, glasses and insect limbs. I tried to create words through shadows but it proved to be too distracting and not as concise

Thus i decided to simplify it and just have people walking on the zebra crossing. Each person has a different identity and performs a different but accepted form of masculinity. Our main persona looks on and is caught like a deer in the headlights, unsure of what he should be

Break out – Mockups

 

Besides a zine, I decided to create an array of products as collateral for publicizing my fashion show. I created cards and calendar pads, a poster and digital wallpaper. I also created an a1 poster to publicize the main event. 

 

 

Rejects:

I created this but i do feel its not as good. It overall looks very confusing as the colours clash and fight for attention

Self portrait Process to final

Final Self Portrait

 

In this project, we were encouraged to break down parts and characteristics of ourselves and compose them in a self portrait.

After discussing with Lisa, we settled on a concept which focuses on nature and “breaking out”. One of the core concepts is using plants to break out of the existing surface, like how weeds grow through pavements, cracking the tarmac. It is used to symbolize growth, to break through boundaries and restrictions of the physical shell and transcend, growing far and free. I wanted my self portrait to reflect my struggles, and also reflect my will to move on and continue to flourish and thrive despite all that.

I also wanted to include hands, not just because they are a subject that is immensely interesting to study for me, but because their imagery also brings across meanings of flourishing, growth and creation.

So, originally, I proceeded with a terracotta and skin tone palette, rendering the hands with realism and the rest of the body in abstract 2d graphic style. I hoped that through the delicate realism of the hands, I can bring out my meaning of wanting to grow as a person and “break through” flat the wall of the 2d, and create depth and dimension. The graphic styles of plants were also meant to add another layer of “growth” and dimension.

However, after feedback, i was told that the green plants were very jarring and did not fuse well with the rest of the painting. It was narrowed down to two reasons: 1- the color was too contrasting and bright, 2, the flat style of the plant did not fuse well with the dimensional realism of the hand. Also, if creating dimensional realism of the hand is used to evoke “growth” out of the 2d boundary, then placing a 2d plant above the hands seems like a contradiction of my desire to bring out growth through dimensionality.

Halfway through the painting, I decided that I also wanted to include another element, a dog. Look_its_Leia is a dog who was rescued from a birthing center and is now an advocate for animal rights and just treatment. Just last year, she was involved in a local charity event “Tux for Tails” to raise awareness and funds for animal welfare. I wanted to add the dog in, as i felt that the charitable community cause is something i strongly for, and also because the dog’s tale is a story of great tenacity.

However, After creating the dog, I realised that it couldn’t fuse with anywhere in the painting, so i gave up.

I also felt that the color palette didn’t really suit the current state I was in with my life, and the self-portrait did not accurately depict how I felt in this stage. I came across this image online and found that it really resonated with me through the use of chiaroscuro and muted colours. The vast blackness also corresponds to how dim my external situation is right now. 

Therefore, i decided to overhaul my existing painting and re-work on it, re-colouring it till it reaches the suitable mood and tone reflective of myself.

In place of the warm terracotta, there is now an array of cool blue tones, interspersed with purple, like bruised skin. The cracks in the face represent cracks of pain and frustration, and parts of me just seem to lose direction and melt away. There are ominous blues and dark reds in the background, creating a sense of unease, depicting how uncertain the path ahead is.

However, in spite of all that, there is new life and plants growing through, intertwining with the shell that is flawed and broken, depicting how I want to embrace the shell of life which is cruel and challenging, and find the strength to grow and carry on.