in MInd Map (Assigned Excercise 1), My Work, Project 1: Research and Moodboard

research // project one

Kickstarting this project proved to be a true hurdle for me as I had no idea where to begin. Furthermore, I was not proficient in any scientific aspects. I decided to push myself to find the meaning of every quantum concepts that were provided to us. As it was rather difficult for me trying to understand terms in its most technical terms, I realised that I could better comprehend them when they were represented by images or photos.

After contemplating on the quantum concepts, I was attracted to “antimatter” as well as “expanding universe, general relativity”.

However, knowing that I would be inclined to doing the concept of good & evil if I were to choose antimatter, I decided that I would push myself out of my boundaries and go ahead with the concept of expanding universe and general relativity.

Going through my process of trying to comprehend the technical aspect of these scientific terms through images, I decided that my way of approaching the logo would be representational and analogical or metaphorical, by using figure of speech, allegories, analogies or similes.

 

The meaning that I acquired after researching into the quantum concept of expanding universe and general relativity is that when you imagine a balloon with dots on it, being blown out. The bigger it grows, the further the distance between each dots. However, this theory was shot down by plenty of researchers as it confuses people into thinking that the universe has a centre or has a core.

Thus, when I thought of balloon expanding, I spread out my thoughts to keywords such asĀ spring, stretch, cheese, rubber, bubblegum, squeezing, syringe, dilate.

 

The style that I am approaching for this project would be either very heavy on the line arts like the first two artist references, or very heavy on being illustrative, which would be the next two artist references. The common thing that I chose for my artwork would be that the concept is represented in a quirky way, yet bring out a message or question, much like the artists’ artworks represented below. The overall response I want to get by everyone through my logo design signifying the quantum concept is a confused “What? Why?” followed by “Oh, I get it now.”

The problem now then is to minimalise any graphic or image references I choose so that it may fit into my logo.

  1. wow ! so impressed to see u have researched every word!
    please note u r one of few that looked into lectures and figures of speech.
    Please re-upload mind map as bigger image ( full scale not medium)