Black – HEX:#000000 RGB:0, 0, 0 CMYK 0, 0, 0, 100
Sophistication, glamour, security, emotional safety, efficiency, substance
Oppression, coldness, menace, heaviness.
White – HEX:#FFFFFF RGB: 255, 255, 255 CMYK 0, 0, 0, 0
Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency
Sterility, coldness, barriers, unfriendliness, elitism
Red – HEX:#FF0000 RGB: 255, 0, 0 CMYK: 0, 100 , 100, 0
Physical courage, strength, warmth, energy, basic survival
Defiance, aggression, visual impact, strain
Blue – HEX:#0000FF RGB: 0, 0, 225 CMYK 100, 100, 0, 0
Intelligence, communication, trust, efficiency, serenity, duty
Coldness, aloofness, lack of emotion, unfriendliness
Green – HEX:#00FF00 RGB:0, 255, 0 CMYK: 100, 0, 100, 0
Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness
Boredom, stagnation, blandness, enervation.
Yellow – HEX:#FFFF00 RGB:255, 255, 0 CMYK: 0, 0, 100, 0
Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness
Irrationality, fear, emotional fragility, depression, anxiety, suicide
Cyan – HEX:#00FFFF RGB 0, 255, 255 CMYK 100, 0, 0, 0
nature and the natural world, tranquility, good luck, health, and jealousy.fertility
Boredom, stagnation, blandness, enervation.
Magenta – HEX:#FF00FF RGB:255, 0, 255 CMYK:0, 100, 0, 0
harmony and emotional balance, passion, transformation, uplifting, cheerfulness, happiness, contentment
depression and despair, arrogance and bossiness, anxious and intolerant
Pink – HEX:#FF0066 RGB:255, 0, 102 CMYK: 0, 100, 60, 0
Physical tranquillity, nurture, warmth, femininity, love, sexuality
Inhibition, emotional claustrophobia, emasculation, physical weakness.
Orange – HEX:#FF9900 RGB:255, 153, 0 CMYK:0, 40, 100, 0
Gray – HEX:#808080 RGB:128, 128, 128 CMYK: 52, 43, 43, 8
Psychological neutrality
Lack of confidence, dampness, depression, hibernation, lack of energy.
Teal – HEX:#008080 RGB:0, 128, 128 CMYK: 86, 31, 49, 8
emotional balance and stability, alleviating feelings of loneliness, cool, calm and collected
secrecy and confusion, lacking communication skills, being unreliable and deceptive
Lime – HEX:#BFFF00 RGB:191, 255, 0 CMYK: 30, 0, 100, 0
Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness
Boredom, stagnation, blandness, enervation.
Maroon – HEX:#800000 RGB:128, 0, 0 CMYK: 29, 100, 100, 38
Seriousness, warmth, Nature, earthiness, reliability, support.
Lack of humour, heaviness, lack of sophistication.
Violet – HEX:#8000FF RGB:127, 15, 255, CMYK: 50, 94, 0, 0
Spiritual awareness, containment, vision, luxury, authenticity, truth, quality
Introversion, decadence, suppression, inferiority
