The food item that I have received from the exchange was Ritz Cheese Crackers. Before I started on this project, I first thought about the words that could be associated to the Ritz Cheese Crackers. The words that I managed to link to this product was Cheesy, Crispy, Tasty, Fun, Happy, Round. I decided to make the advertisement fun and funny, but at the same time I chose to focus on advertising the product as Tasty so as to make the advertisement more effective in drawing people’s attention. I also decided to choose a cartoon like style for my advertisement so as to gain people’s attention towards the product. The moonlight behind the zombies/skeletons and the brighter colors of the Ritz Cracker running away help draw the audiences focus toward the image. I created this image of 3 zombies rising from their graves to chase the Ritz Cracker to signify that the cracker is so tasty that people will graves just to have the Ritz cracker. The caption that I had placed was “So good that you can’t get enough”. The text helps reinforce the the intended meaning of the image.
The process that I took was:
- Brainstorming the key words associated to the Ritz Cheese Cracker
- Think about how i want to structure the shot
- Start on creating the shot and to always ensure that my intended message can be derived from the image on the advertisement
The challenges that I faced was thinking about which way I should choose to showcase the product on the advertisement as previously, I had other ideas like the use of the cracker as the wheels of the bicycle. However, I did enjoy the process of creating the advertisement and the time taken to think about the concept.