Frugal Bowl by Wu Wensong
In this project, the Frugal concept is very strong and it brings out another point which is to conserve. I liked his idea of using bowl and rice as it highlights the asian culture which makes it relatable to us and therefore instantly becomes a reminder to conserve.
The Frugal Book by Catarina Fernandes
This project aims to help self-published authors to promote their work. It was designed to look ‘frugal’ by giving it a craftier look. I thought that the medium and methods of how the book is made is direct and straightforward and it emphasised on the idea of frugality by using cutouts to form the negative/positive space, which then creates an image from it.
Spoonfull: Food Security through Self-Sufficiency by Alexa Forney
Bao by AD
Environmental protection issues have received much attention in recent years, reflecting rising public concern and awareness of environmental problems (Sigmund, 1997). Still, many people failed to recognise the environmental problems, thereby overusing plastic bags and filling a rubbish bag with ripped paper. Landfills are seen to be covered with wrapping paper and discarded tinsel a few days after Christmas. Currently a majority of supermarkets in the UK provide so-called biodegradable plastic bags as an alternative, which people generally consider eco-friendly. In point of fact, the biodegradable plastic bags are not environmental. That’s because the biodegradable plastic bags need sufficient light and oxygen to decompose, and plastic bags are normally buried in landfills in the darkness. The same is true of paper bags, as paper does not fare too well in terms of energy requirements. It requires 98 per cent more energy to recycle paper bags than it does to recycle plastic bags.
This project intends to focus on the branding of oriental wrapping cloth, which can be used for wrapping, carrying and storing things, aiming to explore ways of introducing the wrapping cloth to the UK. It will be conducted through an investigation of wrapping cloth’s functionality, communication, and promotion based on accurate branding strategies. The brand for wrapping cloth in this project is named ‘BAO’, which is the pronunciation of a Chinese character for ‘wrap up’ and ‘a bag’. It is simple, easy to pronounce, and completely related to product attributes. BAO is an eco-friendly brand, offering contemporary multipurpose wrapping cloth at reasonable prices. It uses completely eco-friendly materials and advanced technology of laser cutting in place of traditional print to make the products more beneficial and non-harmful to the environment. BAO is dedicated to developing environmental and practical wrapping cloth for daily use in order to make people’s lives more simple and green.
Puma sustainable design collective
Awareness Campaign – Home Grown by Nicole Blom
Designer: Ji Woong Kim
The Frugal Soap has one aim, to use every bit of the soap at hand.
So when you’re down to your last bit of soap, just smudge it into the concave part of a new soap, and the two become one whole new soap! The design is such that the last slither and a new cake complement and merge together.
https://www.behance.net/gallery/5489097/Fashions-Lifecycle-Revisited
To be continued…
Interesting visual references – the frugal bowl sponsored by MUJI seems very appropriate for MUJI’s brand proposition and brand story ! If you have to tell another story about simplicity, how would you do it differently from MUJI ?
I’m quite intrigued by the frugal book too – “what to do what your publisher won’t”. Could you tell us more about the content and how it is linked to the theme of being frugal ?