Dear All,
As you translate your sketches into digital format on Illustrator, please work to scale based on 58mm circular badge. Illustrator is a vector software, it allow object to retain resolution at different sizes based on mathematical formula. Unlike photoshop – a bitmap, that rely on the number of pixels which will affect the resolution.
While you are designing for a 58mm badge, keep your work within 53mm in diameter. This provides a buffer to ensure that your work do not get clipped when it is applied and folded on the badge.
Please refer to the link for further instruction: http://www.buttonbadges.co.za/artwork-guide_58mm.htm
1) Translate Digitally in Black and White
Translate your sketches at 100% (53mm) on Illustrator.
Explore variation in black and White, keep in mind Relevance, Simplicity and Memorable.
You may wish to build on the fundamental shape of circle, polygon, triangle, amorphous.
Do not forget or loose sight on notion of the art and creativity in your design while you call out the socialising, caring, fun. I do not need art brushes, but you should aim for your design to at least convince your viewer that it can belong to the Art on the Move basket. and not social service, nursing care etc.
Create Variations. Suggest that you time yourself eg 30-45 mins for each while manipulating the form digitally. Keep in mind Relevance, Simple and Memorable.
While you are manipulating the form, aim for your design to have:
presence/ noticeable, balanced/ proportioned contrast, legible, while keeping in mind Relevance, Simple and Memorable.
Incorporate “Art on the Move” in your design once arrive at a form.
2) Studying scale (Prepare and Print)
When you have arrived at some solutions, (Relevance, Simplicity and Memorable), Select your preferred designs (at least 2) and prepare on A3 Sheets (Landscape) based on the following. Logo and text “Art on the Move” should be included. Refine where necessary.
200% = 106mm
100% = 53mm
50%= 26.5mm
3) Colour Study (
If you are able to, proceed to explore colours. You should aim to have a Key Colour, followed by 2-3 other colour choices (3-4 Colours) using your scale study.
Bring in all your working files.
All the best! and Keep up the good work!