Hello world,
Runaways tells the story of two runaway siblings who explore old places to create their new sense of home. Miles (left) is a protective older sibling while Joy (right) is a starry-eyed younger sibling.
The whole reason i chose to work with double exposure is firstly, i wanted to explore the digital technique of double exposure, and secondly it conveys the metaphorical meaning of home throughout the film’s moral. In the film, I explored “how home is a place but a feeling”, a feeling that they realize they find within each other at the end (oops spoiler).
I chose to keep the background a simple and neutral white so that the double exposure becomes more prominent. I layered the text with an image to give texture to the words and allow it to feel more “alive” in the neutral background.
I realized that with a neutral background, textured, dynamic and layered images are more “alive”, and realized this is highlighted when contrasted. So i worked hard to keep it simple and dynamic.
Overall, I liked how simple the poster looks yet upon closer inspection is filled with graphics and visuals.
Touch Points
I picked these three locations as they are areas of high traffic and allows the most number of appropriate audiences to view them.
Bus Stop – With people having nothing to do while waiting for the bus, allows them to look into the film in their free time and perhaps even catch a review or two about the film.
Outside the Cinema – Having it broadcasted to “Coming Soon” allows viewers to anticipate watching a film of similar tone and mood to those being premiering at the current moment.
MRT Board – High traffic (no pun intended) of people, it is also a common place for movie posters to be put. Having it in city hall allows people to view it in a nearby mall at Suntec City.
Banner – Explores other composition styles and a place of high human traffic. Allows people to watch it in cinemas if they are interested, too.
to see my process click here
visual references click here
okay bye.
