Overall concept
1. Promo video
2. Sharing Video
3. Website
4. Mobile Application
5. Campaign
Promo Video
For every 5 Singaporeans, 4 of them stayed in HDB.
With the changes in time, population demographic and newer generation of couple not belonging to the kampong community, Kampong spirit in HDB area are slowly dismissing.
Kamshare helps bring back the 3 most important kampong spirits – trust, sharing and getting to know your neighbor.
With Kamshare, in just a tap, anyone can share their food and items with people nearby in low or no price.
Block searching, define category, private messaging allows Kamshare to be fun and easy.
With Kamshare, neighbors get to know each other better, request for helps and post notices.
Kamshare helps to connect neighbors together, increase the trust between neighbors and reduce food wastage.
So, what are you waiting for, Join Kamshare
Character Introduction for Sharing Video
KamShare acts as a stepping stone to get users to interact with their neighbors, get to know each other more and improve the trust between neighbors.
Block 175A is a new HDB built in the 2017s. Sophia, Noah, Adeline and James just moved into their house for a few months and have not interact with any neighbors because they are always busy with work and almost everyone in the block choose to keep their door closed.
Sophia lived with her husband, and they don’t cook often.
However, today, Sophia decided to cook and she need 2 tomato. When she visit the grocery store, she realized that they only sell tomato in a bag of 6. So, she have no choice but to get the bag of tomato even though she only need 2.
Noah lived with his wife but they are always busy at work and have no time for grocery shopping so they tend to buy their grocery online.
Today, Noah only want to get 4 tomato.
With Kamshare, Sophia can put the extra tomato that she bought up for sharing at a small amount of price and noah can then purchase and collect it on his way back home from work.
This sharing, allow sophia and noah to know of each other as neighbors and give them time for a small chat.
Adeline is a stay home mom who loved to cook but she always tends to cook too much and result in a waste of food.
James is living alone and have been eating out.
With KamShare, Adeline can Share her home cook food and James can request and collect it after work. Adeline and James then have a chance to communicate over meal or when they meet for sharing.
Interaction Between Neighbours
Mobile Application
Interact online (Virtual) – Meet offline (Physical)Search by location, Block on map. Prioritise proximity over categorization
Price are set relatively low because users that use the application to share, are users that are willing to share and build connection with neighbours , not to earn money.
Profile include trade, skills (Reference to kampong people normally are aware of each other trade and will approach them when needed)
Notice board allow users to post request and share news to everyone.
Comment By friends after testing out of application
Instead of dropping off @void deck why not place at Doorstep. Kampong also did it that way.
Interaction between people is lower when there is an drop off option. so why not remove it? No drop off means people need to meet.
Motivation to share is when they download the application, they are willing to know their neighbours hence they will share. ( i won’t download apps that i don’t use right)
Interesting idea, willing to try
How to pay money? Cash? Card? Credit?
Is great because at least i get to know who are my neighbours although i might not know them well.
Event Launch (campaign)
– To aid neighbours to download and use the app
– Introduce the chief head of the block
Booth, Banner @void deck
23 Feb Consultation
How to have a higher chance of success in Meeting?
Name need to be change
Promote Apps as a meet up application? Push to meet up
More details for interaction eg. indicate who have deal with who before, rating etc
Real case of sharing e.g. Clementi and Tampines to be included in presentation. As well as character introduction.
Reference to CraigList
Report to include XD prototyping