I really love this quote that he says ” Trends kill the soul of design”. This really help me inform my practice, on staying true to my own approach and objective when designing graphics or products. It is not about copying others, or seeing what is popular then imitating it. But rather knowing what is true from the internal part of myself, and portraying that as that kind of designer to the world.

As what I could see from the works that are posted on the website, it focus heavily on readability, and understandability. I can says that his part is minimal due to his huge reduction of unnecessary graphics as compared to many designer does today. There are little ornamentation, no quirky fonts, and almost everything serve a function or to portray a meaning in his design, except for his textured background that serve for aesthetic purposes, rather than for functionality (in my own opinion).

However his approach portrays a more serious undertone to his work, anything that set the mood for fun, quirky, adventurous, experimental, will be out of the question.