Task 1A: Exploratory Research

What are some of the current issues confronting our world today? Amongst them ,what is of interest and a cause of concern to you? 
Possible issues that are confronting our world today.
  • Sedentary Lifestyle
  • Assumption of food intake

  • Sleep Deprived
  • Fear of Missing Out

Firstly, Singaporeans predominantly lead a sedentary lifestyle as things are getting more accessible with technology. The Singapore Strait Times has done a research and it shows that  a total of 12 percent has health problems. Hence, it is important to encourage them to start moving or it will lead to future health problems.





Secondly, with the social media on the rise, people are more inclined to go to aesthetically pleasing places to eat. This act compromised people to do their own check on quality. These food are usually colourful. According to Claire Mc Carthy and Harry Hong from Harvard health Blog and Natural Medicine Journal, they argued that chemical was used to conserve food ingredients and beauty products. These chemicals could in turn be harmful to humans in the long run. Hence, changes has to be made to avoid the over-consumption of such chemicals in our food.





Thirdly, Singapore is the 3rd most sleep deprived nation globally based on a research done by NUS Health Centre. Over 80% of Singaporeans are getting less than 8 hours of sleep when we should be getting at least 9 hours of sleep. Most said that it is due to hefty job demands. Sleep deprivation causes not only health risks. It impairs a person’s judgement which could eventually affect his/her well-being. This would in-turn lower productivity rate of employees. This causes employees to be stuck in this vicious cycle. Therefore, a solution should be forthcoming on resolving it. 






Lastly, teens are constantly having a “FOMO” addiction which is the fear of missing out. Teens are not able to leave their phone for a short period of time because they felt that staying connected is not to miss out on something that is exciting. John M. Grohol from Psych Central argued that the FOMO addiction causes many to check on their phone while driving. He said that “ the Connection is more important than their lives”. Hence it is an issue that has to be improved.





In conclusion, there are many issues that are confronting the world. However, due to the growth of trends, I felt that the issues of teens and adults are constantly having “the fear of missing out” is serious as it can cause problems to their mental and physical health.

Why is the issue important ? Who does it affect and how? 

Teens who are suffering from being “FOMO” mainly owns a social media account. Many are not aware that they are feeling “FOMO” as it is is socially accepted. In 2016, Sheknows.com had a unique workshop which includes 6 teens who felt similar. One boy mentioned that when he saw his friends out together, he somehow felt sad and lonely. Surprisingly, the other teen said that she too felt “sad and left out” when she saw her friends on social media. With the incessant worrying about what their peers are doing, it causes teens to keep up with their appearances instead of their self identity.

Eventually, teens who are “FOMO” suffer from low self esteem which makes them susceptive towards mental issues like depression. Based on a research done by Ashford University, teens are constantly “updating” and combing through social media as they would like to be “better” than their peers and it provides them with the false impression of being connected. This has already been a safety hazard. In 2017, more than 3000 lives are lost as drivers are distracted by their phones while driving. 






Who do you need to communicate to, and why? 

I would like to raise awareness and encourage the public to motivate one another towards finding the Joy Of Missing Out  “JOMO”. The target audience is specific age group both female and male from age 13 to 20 year old. My project will be targeting secondary schools, institute of technical education and polytechnic and university student as this group are more susceptible towards being “FOMO”.

I want to create deliverables that are portable and user-friendly. The deliverables will be stored in a machine. It will be an interactive installation. This machine (e.g. ATM, Vending machine, washing machine) is designed in a way that will pique student body interest. This begins its journey of becoming every student “go to/ must use” item on their social media checklist. in student populated areas e.g. canteen makes it accessible to the target audience. This machine will stores the deliverables and with a press of a button, the deliverable will drop out of the machine. A deliverable could be a phone case which quotes hypothetical questions or includes designs that allow the receiver to be aware that they are “FOMO”. As the receiver realise that they are “FOMO” they would be more self conscious and learn ways to cope to be “JOMO”.



How has visual communication contributed the address          the cause? 


This Poster is design by Jon Burgerman

Title – Open Source Anti-Brexit Poster

  • The combination of the warm and cool brings a pop up effect that could attract the viewers attention
  • The poster has a colour contrast between the top (colourful) and the bottom (grey)
  • The font depicts an example of a roof that is balancing a heavy load (everyone in the poster)
  • Looking at the poster, I felt like I was in the grey character shoes  ( at the bottom of the poster), It makes me feel like a load weighing over me ( Many characters was gathered at the top). It depicts that we do not like to be missed out of social events
  • The handwritten font is uncommon in most posters which is something that will grab their attention as it is not what they usually see. Furthermore, I felt that it would entice my clients more as it is being handwritten, it would feel more personal to them as they glance through it. As if others who had been in their shoes written it 


This campaign is design by The Mill

Title – O2’s recent campaign, featuring the blue rabbit

At the start of the campaign, it shows a blue rabbit, I was curious at first when I heard the voice over saying “ will you follow the rabbit? ”. 

  • When the rabbit started running, I felt like transforming into a rabbit and see where the rabbit lead me to 
  • After watching the video, it made me want to participate in the campaign because I was very curious what would I encounter if I follow the rabbit. It makes me trust the rabbit as it is very convincing. Therefore, I felt that designing hypothetical questions/ situations on the installation will spark similar effect on my target audience
  • Designing one mascot helps to focus on the message being transferred to the targeted audience which causes a greater impact


This campaign is design by Alina Chong

Title – The Ultimate “FOMO”

  • The campaign has an impactful story that shows the consequences of “being FOMO” while driving
  • At the bottom of the poster, there is a caption “ texting while driving kills” with the combination of graphic that shows a comparison between different scenarios showing life and death
  • The colour usage in a poster is bright and fresh (left side showing AFTER PARTY) but the other half of the poster shows a dull colour (right side showing NOT THE AFTERLIFE). It employs the effect of how a bright and dark colour scheme. On the right side of the poster, which is brighter, it shows how fun and happy at the AFTER PARTY whereas on the left side of the poster, which is darker, it shows how you could be suffering and upset as you were texting while driving. I felt that employing such an idea into my deliverables would make things clearer and easier for my target audience to understand the message I would like to deliver about the dangers of        being “FOMO”
  • The fonts are big and clear with thick outlines which brings a strong idea that gave me the impression that it is an important message. I would like to include such fonts into my poster as I felt that it is necessary to raise an awareness of what “FOMO” is and ways to cope with it as it is an urgent issue with the upcoming millennials.  
  • The designer uses Snapchat as an interactive platform to show a “texting while driving kills” filter at the same time to remind that do not use Snapchat while driving