Presentation Slide:
About Studio Roots
Studio Roots is a creative design studio in Singapore that specialises in creative branding, art direction and graphic design. With a keen focus on culture, craft and ideas, the studio provides meaningful stories and award recognising designs to notable brands, businesses and institutions as well. Their clients range from fashion retail to non-profit organisations. Most recently in 2019, they were selected by The Prime Minister’s Office as the brand identity designer for the Singapore Bicentennial Campaign.
About Jonathan Yuen
The founder and creative director, Jonathan Yuen, is born in Malaysia and graduated with a Bachelor of Arts in Communication Design at Curtin University, School of Design. Prior to starting Studio Roots in 2011, Jonathan has worked in the field of graphic design, digital interactive and advertising for over a decade. From 2013 to 2015, Jonathan was one of the executive members in The Design Society Singapore. He also served as a jury in a number of local and abroad award shows throughout the years.
Their Design Philosophies
To deliver meaningful design stories, the creative studio believes in observing and understanding their clients. In addition, with Jonathan’s disciplined focus on honesty, thoughtfulness in design and his contemporary visual sensibilities, their works garnered world recognitions as well.
Works
The brand design for Nanyang Porcelain communicates the product – porcelain – and the idea of contemporary through a modern and pictorial treatment to the typographic logo itself. As for S.Lee, it presents a metaphoric approach on using pillared lines to convey the trust and professionalism of an accounting firm. And for Studios 2017, geometric distortion was applied to convey the multifacetedness of Haresh’s plays.
Conclusion
All in all, Studio Roots is greatly appreciated for its very honest and non- fluffy approach in their design, which makes it meaningful, inclusive, recognisable and accessible for everyone to appreciate it.
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References
Roots, S. (n.d.). Roots. Retrieved September 16, 2020, from https://www.whererootsare.com/work/
Roots. (n.d.). Retrieved September 16, 2020, from https://www.instagram.com/studio_roots/
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