Moodboard

Tittle: Wings of Hope

Knowing that Ng Teng Feng hospital is design to give patient the benefit (perk) of having outdoor view of nature, so I want to keep that aspect hence I decided to create artwork that doesn’t block the entire window. So working towards the aspect of nature, I will use flowers & cloud & environment. Knowing the environment of hospital, as people walk pass the bridge, whether or not if they are patient, everyone has their own problem and trouble. So I want to create this artwork to cheer them, give them hope hence I decided to use Dove bird, a representation of hope. I also choose the flowers that all represent hope. They are blue cornflower, cherry blossom, cornflower, Iris, Red chrysanthemums and Snowdrops.

My idea is to create a dove using flowers, alike to the adults coloring book because, it is therapeutic to people whom view it. My idea is to do a decal leaving the wash background translucent with only the dove and heart opaque. Knowing that the background is slightly noisy, I use bold outline to bring out my graphic. The cloud wash also helps reduce the noise. The rational to leave the decal transparent and translucent because when the dove fly and flap its wing, hearts are falling to symbolize that the dove is sending hope to people.

As this work will be place on the window panel, when people travel on the travelator, they get to see that the bird flying and blessing the world with hope. As people move, they will get to see different background too.

Comment:

Graphic is too static. No movement feel.

Maybe can alternate the graphic from with alternate window of each side.

Do not use the word therapeutic colors- what that is therapeutic to me might not be therapeutic to others.

Dove and flower is good but swash and heart are stealing the graphic and causing it to be too static. Hearts can come in later, not in all series. swash should vary and give a sense of movement since the bird is flying.

Hearts maybe can be replace? Flower pedal might be better. Or Maybe can intro at perk only. Not all panel.

Can have wash with big to small, converging to bring attention to the Dove.

Lack of Perk of artwork

Sequence is okay