So, as mentioned from my research process ,  I chose to do the quantum theory of expanding universe and general relativity & I discovered the balloon analogy through that. However, scientists have all shot down the idea because they claimed that the universe is often expanding together with space and not only in a pre-existing space. Aside from that, when the balloon expands, the speckles on it expands as well. However, this is not the case with regard to the universe. The galaxies (represented by the speckles) do not expand but the distance between them does.

Hence, I came up with my very own analogy with pancakes that are being cooked on a pan. The pan will represent the space it shows that space expands along with the rest. The universe is represented by the pancake batter and the toppings are representation of the galaxies, in which the distance will grow further apart as the pancake batter transfers from one to the next.

 

I came back with a moodboard to reference to for the pancakes.

 

I came up with some sketches for the different types of layout that I was going for – starting off with three pans, to represent the pancakes.

I then attempted to change it to look more logo-like but I did not like how the whole analogy could not be represented easily in these logos (below).

Science and the whole theory of quantum is pretty much foreign for someone like me and I wanted to translate the theories into something that is easily digested by average people.  As mentioned from my research, I was aiming to achieve the style of Francesco Ciccolella, which is pretty quirky and colourful. And yet, at the same time kept it minimal, playing with the use of negative and positive space.

So, I explored with empty spaces to bring out the pancakes/pans without directly identifying them.

With that, prof Ina gave me a list of examples to help see how to bring out double meaning through minimal information and it helped me visualise my digitisation a bit clearer.

Some examples of positive & negative spaces that Prof Ina shared can be found here: https://www.pinterest.ca/pin/520728775651632904/

 

Positive-Negative References:

Credit: https://www.pinterest.ca/pin/767089749008167116/

With that, I went ahead to digitalise them, which can be found in my Final.