The Dada Movement

• Arrangement of words and images, mixing letterforms, ornaments and ready-images in order to shock.

• Dadaism was an ‘anti art’ stance as it was intent on destroying the artistic values of the past. The aim of Dada was to create a climate in which art was alive to the moment and not paralysed by the corrupted traditions of the established order.

‘Tatlin at Home’, 1920 (collage)

Dada Seigt, 1920

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Hannah Hoch

• Photomontage became the preferred medium for her shrewd social and political critiques of the 1920s.

• Hoch incorporated lace and handiwork patterns into her montages, thus combining the traditional language of women’s crafts with that of modern mass culture.

German, 1889–1978

Das schöne Mädchen (The Beautiful Girl), 1919–1920

photomontage and collage

35 x 29 cm (13 3/4 x 11 7/16 in.)

Hannah Höch with her Dada Dolls, 1920

Das schöne Mädchen [The Beautiful Girl], 1920

Comment: I really like how Hannah Hoch uses photo collages to create an entirely new photo with a different meaning. The use of photos from different places and piecing it together to form a whole new meaning is really intriguing.

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Handmade Typography

I love the idea of incorporating literal objects and materials into the typography in order to bring out the meaning behind the word. The use of materials will have a great emphasis on the word and it speaks for itself as a whole. Here are some examples of typography that incorporates these elements into the word itself.

Kegs with legs

Maricor Maricar

Sometimes, a simple medium such as paper can create such a wonderful effect if done right. I love the use of folds on the paper with different lengths to create such a composition, added with a good spectrum of colours.

Lavanya Naidoo

Abelina by Six & Five Studio

I’m interested to explore in doing something similar to this. I want to use different materials to bring out my attribute and potentially make it 3D, if the space allows. I like how these type of typography brings out a 3D sense to it, allowing people to touch and feel and bringing out the sensory elements to the artwork. It also makes me want to experiment and try out different materials and seeing what works and what doesn’t because different materials evoke different sets of emotion towards the artwork.

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List Of Attributes

• Adventure Seeker

• Nature-lover

• Observant

• Organised

• Determined

• Imaginative

• Resourceful

• Passionate

• Curious

• Easygoing

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