PROCESS
I decided to use the story from my Visual Storytelling module for this movie campaign project!
STORY
So the character and basic storyline has been set already. The movie will tell a story of an alien astronaut landing on a deserted Earth, exploring and eventually transforming the place into an alien natural habitat. The genres would be lighthearted, sci-fi, family-friendly, exploration.
Did some research on the direction I wanted to try. I like posters that depict action or something akin to a scene that’s played out in the movie itself, like the Star Trek and Casablanca posters. The dynamic strong diagonal lines these posters have creates way more impact than a flat normal shot of something. I included the Below game poster as I like the way it’s simple but has a strong usage of directional lines that guide the eyes and brings all the attention to what’s important.
So I started off with some simple, rough thumbnailing to get a rough idea of how I wanted the poster to look like:
The last one ended up being my favourite
At first, I decided to work on the 3rd thumbnail from the left as it felt the most intimate. However, when I started working on it I realised everything felt very flat and uninteresting? And the colours used made the poster portray the movie in a thriller-y, creepy light – definitely something I was not going for!
Tossed away 🙁
Soooo redo time!! I didn’t like the rest of the sketches so I quickly just drew out a new one and since it turned out decent, it became the finalised version. I used brighter and more saturated colours for this other attempt to hopefully spice it up a little while keeping it a little calm. Here’s some process shots!
The final result after post-processing and adding the text!
MOVIE CAMPAIGNS
MRT Station Advertising
Online Digital Advertising
