Our first step is to add movement to a still image in Photoshop. This could be from a photograph with multiple layers or a drawing on your photograph.

Examples of GiFs:
Gifs are usually restricted to 256 colours and can be saved in photoshop under ‘save for web’

Illustrations: http://www.wired.com/2013/09/the-rise-of-subtle-tasteful-and-commissioned-animated-gif-illustrations/
All kinds: http://giphy.com/categories

Cinemapgraphs: – moving image reduced to minimal movement in one section of the image
Find examples on http://cinemagraphs.com and a quick ‘how to’.