Syllabus

Description

Date: January 2017

Academic Year: AY2016/2017

Study Year (if applicable): First

Course Code &Title: DN1006 Foundation 2D II

Academic Unit: 3 AU

Pre-requisite: DN1002

Course Description: DN1006 Foundation 2D II

Studio Contact Hours: 52 hours

Lecturer: Ms. Joy Ho (JoyHo@ntu.edu.sg)

 

Learning Objective

To further develop in students the practice-based introduction to the principles of 2D design that were introduced in DN1002Foundation 2D I. To place 2D design within a larger cultural context. To develop the students independence within 2D design.

 

Content

In this course the students will further develop the ideas and approaches outlined in DN1002. Material exploration will constitute a core part of this course and materials will be examined from the point of view of their formal constituents and the part they play in determining the final design. The many ways that a design can be read will also be a significant feature of this course and 2D form will be presented as a thing that has a textual component that is part innate and part culturally determined.

 

Learning Outcome

The student will have developed their knowledge of 2D techniques and strategies with a special emphasis on signification and cultural context. The students will begin to be able to establish their own independent creative position within 2D.

Assessments

Continuous Assessment: 60%

  • Individual, group and team-based assignments
  • Creative process journal & virtual documentation on Open Source Studio (OSS)

Final Portfolio: 20%

  • Final Portfolio assessment components includes:
  • OSS Gallery featuring final outcomes of all of the projects done throughout semester

Participation: 20%

  • Participation assessment components may include:
  • Attendance (10%), contribution such as group discussions & presentations, (10%)

Presentations

Presentations are going to cover students’ theory research on various topics specific to 2D Foundation and Graphic Design. Students would gather together media and links to related readings and/or artworks that support topic. The presentations will be carried out in 8 groups per class and across all nine groups of 2D foundation. Each Presentation will be created as a WordPress post and uploaded on OSS. As your understanding of the elements and principles evolves the goal is to use this throughout studies. The presentations should take full advantage of the multimedia capabilities of WordPress: with embedded images, video, links, sound, etc. Please note that each topic has suggested readings to use as reference. The books are all in ADM library.

Student Presentation Schedule (G6): http://tinyurl.com/G6Presentation

Student Feedback for Presentations (G6): http://tinyurl.com/FeedbackG6

Presentation 1
Semiotics Signs, Symbols and Ways of Meaning
(rhetorical figures of speech in design metaphor, etc.)

Suggested books for reference

  • This Means This, This Means That: A User’s Guide to Semiotics, ISBN:9781856695213 (Chapter 1 and 2)
  • I don’t know where I’m going, but I want to be there: The Expanding Field of Graphic Design 1900-2020 Sophie Krier BIS Publishers; Slp (October 18, 2011) ISBN-10: 9063692579

 

Presentation 2
Image and Text

Suggested books for reference

  • This Means This, This Means That: A User’s Guide to Semiotics
    ISBN: 9781856695213 (Chapter 5)
  • Basics Illustration 03: Text and Image, by Mark ‘Wigan’ Williams (Author) Publisher: AVA Publishing (January 31, 2008) ISBN-10: 2940373507

 

Presentation 3
Image and Transformation

Suggested books for reference

  • Icons of Graphic Design by Steven Heller and Mirko Ilic
    ISBN-13: 978-0500287293, Publisher: Thames & Hudson; Second Edition (May 26, 2008)
  • I don’t know where I’m going, but I want to be there: The Expanding Field of Graphic Design 1900-2020 Sophie Krier BIS Publishers; Slp (October 18, 2011) ISBN-10: 9063692579

 

Presentation 4
Colour and Meaning

 

Presentation 5
Experimental Formats: Zines

 

Presentation 6
On publication (book) Format and Grids

Suggested books for reference

  • “Making and Breaking the Grid” by Timothy Samara, Published by Rockport Publishers ISBN 1592531253
  • Book Design (abrams studio) by Andrew Haslam 0810992205

 

Presentation 7
Experimental Book Binding

  • Accordion Book
  • Saddle Stitch
  • Stab Binding

Please provide links to all your videos.

Suggested reference
Basics Design 01: Format By Gavin Ambrose AVA Publishing 978-2940373284

Readings

C Wallschlaeger, and C Busic-Snyder, Basic Visual Concepts and Principles: For Artists, Architects and Designers, Wm. C. Brown

Sean Hall, This Means This, That means That: a User’s Guide to Semiotics, Laurence King Publishing

Bleicher, Contemporary Color: Theory and Us, Thomson Delmar Learning

Johannes Itten, The Art of Color, Jon Wiley & Sons

Chen Design Associates, Fingerprint: The Art of Using Hand-Made Elements in Graphic Design, HOW Books

Materials

Essential Materials to be purchased by student. For each project student will be notified about requirements.

  • Range of pencils
  • Metal Ruler
  • Craft knives (X_ACTO or pen knife)
  • Scissors
  • A4 Drawing Pad any type- any paper for sketching
  • Blue Tack (this will be important to secure works during critique)
  • External Drive (8-16 GB)
  • Laptop

Course Handouts

Course Outline and Weekly Schedule:

fdn2dii_ay2016-2017_weeklyschedule

Presentation Topics and Suggested Readings:

presentation-topics

Lectures PDF

Lecture 1: Form, Content, Context – dn1006_lecture-1_formcontentcontext

Lecture 2: Challenging Assumptions – dn1006_lecture-2_challengingassumptions

Important Things to Note: Concept, Message, Tone – dn1006-conceptmessagetone