When choosing a location, I wanted to choose a place that interest me the most. I tried to steer away from places like neighbourhoods or the city area because personally, those places didn’t really speak to me as much. After considering other possible areas, I thought that it would be interesting to study about the Singapore Zoo. However, after consultation, it was decided that my chosen area of focus was too narrow and I would end up doing a brochue for Singapore Zoo. However, I still wanted to do a location on animals or something related. In the end, I decided on Kranji Farms. I felt Kranji Farms was a good fit because it had a mixture of Fauna and Fiona.
In total, I visited the place twice. On the first visit, I scouted the place to see which of the specific farms/areas I could potentially focus on. After the first visit, I prepared some questions which I thought would be appropriate and applicable to my area based on my primary observations. I prepared a survey and 41 people responded.
The results are as follows.
As seen, most of the survey respondents are teenagers aged 19-24 and with slightly over a quarter: adults (probably parents) aged 31-60.
Most of the survey respondents said they do not Kranji Farm Area. It can be seen how little people actually go there and how little the place is being publicised. We can also infer that most teenagers do not go to Kranji Farm Area. This survey results tally with my observations that majority of the visitors are families with young children or the elderly.
From the above results, we can see that most people either has never been to Kranji Farm Area or went there when they were young children (Primary 6 and below).
Based on the survey, we can see that other than Max Koi Farm, the other 5 places are much more popular in terms of places people wish to visit.
90% of the respondents said that if they were parents, they will be willing to bring their children on a one day tour around Kranji Farm Area.
Contrary to popular belief, tourist actually visit the area quite often. During my initial visit there, there were two big China tour groups at Sungei Buloh Wetland Reserve.
Majority said that they think that the prices of food will be similar to that of regular coffee shops in the city area. However based on observations, the food that is actually pretty expensive. Due to the supply and demand of food, and the fact that many are home produced, the food there will be slightly more expensive.
Lastly, through this survey, the above word cloud consists of what the survey respondents feel about Kranji Farm Area. The bigger the word, the more common the word is. We can see that many people thin that the place is Ulu but is nice and relaxing because it is away from the urban city of Singapore.
After considering the results of the survey and my observations from the first visit, I chose 5 areas to study on:
- Bollywood Veggies
- Hay Dairies
- Jurong Frog Farm
- Gallop Kranji Farm Resort
- Sungei Buloh Wetland Reserve
The chosen areas had a good variety of activities and points of interest. They are also some of the few more popular places in Kranji Farms area. The map above depicts where the places of interest are located at, each with a red location marker.
Based on these five locations, I have some observations:
- Most of the visitors there are families with young children, about 4,5,6,7,8 years old.
- The place is remote and rural, ulu even for those going there without a car. But fear not, there is a shuttle bus service.
- Eating there can be quite expensive exensive because the ingredients are home grown and there are only those few eateries out in the area. So demand and supply.
- Kranji Farm Area make quite an educational learning journey place because children can learn so much things outside of their text books. Like the process of raising and milking goats, the natural cycle of animal migration etc.
- The area is generally very hot and an umbrella and extra water are highly recommended must bring items.
The following are my in depth research into the areas chosen.
Majority of the people spotted are families with young children.
As seen, besides the vending machine, the food there is actually not cheap.
Being a farm area, there has to be farm produce of course. The above shows some of the products that they sell there.
The next few slides features each individual areas and the things or activities they have.
The information above are taken from their main website because I didn’t manage to see any during my visit. These activities are mainly conducted in groups.
In conclusion, despite the area being quite ulu to many people, this place has its own unique charms worth exploring. While the people I surveyed online say that this place is inaccessible, not publicised enough, and ulu, there are still some who think this place us educational and relaxing. The people I surveyed in Kranji Farm area said that this place helps them relax from their hectic lifestyle. It is also a good chance for the family to bond. That is way people still come here. Its a different side of the hectic Singapore City we all know and live in.