SliceOfWhit – Page 3 – do-nut ponder

2b – Zine Process & Final

– NOSETALGIA –

SNIFF-SSUE 2019 EDITION

To create a A5 size that consist of 8 pages bind together into a booklet zine, the theme being “Explore your own neighborhood”. It is going to be a trip down memory lane. weeeee

At the start, I felt super troubled about how I am going to portray the smell of the place. I started by researching how it smells like in a wet market, playground, food center.

To get a better understanding of how to work with a booklet, I start by planning the flow of my zine. A one day trip around the vicinity of Boon Lay Place Market Place.

Cover Page – Entering the shop of smells stored in jars.
Morning stroll
Food Paradise
Weekly flea market under the HDBs
Last Page – Leaving the shop of smells.

I attempt to experience the place myself with a written list of what did I see and what smell do I identify closest to. For this project, I chose to use LINES as my main principle of element and to use colors and textures to express my ideas.

I decide to use a mixture of line illustrations and coupled with photographs collages as my medium. Either using colors to further push the impact of the smell as certain colors do trigger a sort of visual which ties in with the sense of smell.

I mainly get inspiration from pinterest and there is one artist that I really enjoy her art style and illustration and humor of her zine.

Space Invasion, a piece of cake; Zine Credit: Gemma Davis

A collective of various distinguish smells – Fragrance, Floral, Roses, Fruity, Fresh, Lemon, Lime, Orange, Citrus, Wood, Minty, Chocolate, Bleach, Garlic, Durian, Toasted, Coffee, Bread, Pungent, Fishy, Smelly

COVER PAGE

Initially, I had the idea of using the display window of a shop with a bunch of different containers in various sizes and illustrate/collage all the smell that I am going to put in the next few spreads. Was planning to put some posters or “Enter” sign as well. I planned for the first and last page to be one continuous spread, so the back page will be the illustrate the back of the shop.

After sketching the layout, I felt that it was too cramped and there no not much of a hierarchy and no central focus. My second layout was inspired by a milk carton, I thought it would be a good focal element that I will be able to put more concise information on the sides.

At the start, it was only a wide range of blue monochromatic theme of different hue and saturation, but after exploring I realize I need another striking color to highlight the areas that I want the focus/attention to be directed to.

I wanted to use complementary colors of blue and orange, but I felt that it was a little too contrasting for my overall look of the zine. I wanted a more laid back feeling so even though the blue and orange combination helps to attract the audience attention but I felt that the pairing out yellow blue complements each other really well. Considering that this is not a one-page poster, but a multiple page booklet, it is more soothing, pleasing to the audience eyes.

Cold tone #25408f Blue and warm tone #fff200 yellow helps to bring contrasting visual on the spread.

FiNAL

MORNING STROLL

Keywords: Refreshing, Sunshine rays, Calming, Relaxing, Morning Dew

I think to back think back and took an actual walk to feel the breeze of a Sunday morning. I took note of the objects that I see whilst walking on that path, afterward I try to convey the smells into curvy lines. Using an actual photograph of several different styles of flower collaging them together to further push the relaxing Sunday morning mood.

Learning from the previous assignment, I stayed far away from any symmetrical layout and use attempt to use the rule of the third to create an interesting composition. I decide to use the line to bring a sense of direction and movement throughout the spread. I leave a good amount of white space so I have space to insert my text.

Overall I decided to use serif fonts as it gives it a cleaner and clearer visuals which help as my illustrations and background have heavy visuals.

One main title per spread with a short paragraph of words. Lastly, I added an even small numbered text in the page that acts as a background aesthetic element which is the postal code of the boon lay place. With three text element, it would be ideal to show hierarchy.

I sprinkled off with something extra, I really enjoy morning strolls and it always gives off a spring chill happy feeling, so I added my favorite indie music link as a QR code, something interactive to further feel the smell of the morning breeze. Hoping that it will stimulate the sense of hearing too.

FINAL

FOOD

Keywords: Spicy Samba Chilli, Mouthwatering, Rice, Salty, Wanton Noodles,

Using photoshop, I masked the red, black, white chicken image on to the ceramic spoon, which is an element well recognize in Singapore. Semiotics! hehe

I selected the spoon to be the main element and chose to illustrate the lines of smell surrounding the spoon. I was thinking of bar chor me spicy, so I wanted to add small pieces of chill flowing through the illustrated lines. I continue to add onions, carrots, mushrooms but it became very populated with lots of visuals, so I removed them.

By intersecting the repeating lines that curved around the spoon, the proximity of each line takes and form a space in the spread. By using variations of thickness and color saturation, I was then able to create a different amount of space in between each element. The lines help to move to stimulate a sense of movement and direction

FINAL

Flea market

Keywords: Old Books, Rubber Slippers, Soft toys, Clothes, Watches, Ceramics

I started with this spread first and upon working on the mixed of line illustrations, coupled with photographs collages. I felt that the colored images are very distracting as they come in a wide range of their own color schemes. Thus I use added the filter of “Black and White” to all my photography elements and it instantly became more pleasing to the eye.

I received some feedback that there could be a further distinction between the subject of focus. The hierarchy here was not clear as both the lemon and the fish are grabbing attention. Upon adjustment, I decided to make the lemon smaller by enlarging the fish to be 0.5 times bigger, this will help to have a better flow of the eyes to move in a direction.

BACK PAGE

I decide to use a collage method to illustrate my map, instead of just line and icons, as I hope it would be able to refresh the reader’s memory of the smell by placing the most impactful image on the map itself. I experiment around with the size and proportion of the carton as I wanted to have a good size of the map but at the same time leave some white space to show that it is the same carton on the first page. By using the principle of design of closure and figure, I am glad it went well as it was not too complex and distracting. Lastly, I added a small detail of the “list of ingredient” and put a bunch of food smelling words and finished off with my contacts.

FINAL

Reflection

YASSSS, I had so much fun <3 working on this project among the rest of the stressful modules. It really inspired me to make more of my own zine to share with my friends and family. When i went to print my zine, there were students printing photo book and binding them together, hope I would be able to make one of my own soon!

The change from the usual one-page poster to designing for a booklet was hard as I have to be aware of the folding areas which will determine my spread layout.

I think this assignment really made me realize how important placement is in a zine/booklet. I initially made the mistake of focusing on the illustrate that I want to portray that I neglected the placing of each element and the fonts were crucial to this assignment. Once I placed in the text, a lot of my initial layout had to change so that it will flow well in terms of hierarchy and direction flow in general.

Lastly, I struggle so hard with InDesign as it was so foreign and it was tempting to go back to using photoshop but I strived to use it to the best of my abilities. I think it is a good additional software to know and in the future, it would definitely be super. I also had the problem with blurry images on my computer and I manage to solve it by updating the link of my files.

It was super interesting and fun to play with this assignment and the sense of satisfaction upon printing the zine was amazing.

General feedback and areas of improvement

The font size of the body size could be reduced significantly more
The consistency of the line space throughout the whole zine

2A – Zine Infographic Research

Layout ideas: Landscape, turn it into an infographic.

IDEA 1: One day trip, Day to Night exploration of smell in Boon Lay. Decides to narrow down to the only boon lay market place area.

Front cover –

The second page – Explain the idea behind the smell and how it roughly works. Disclaimer this is based on my personal views.

how to represent time : Morning, afternoon / 9.00am 3.49pm. An analog clock includes in the design or using the analog clock as the page number.

Morning sunshine (A mood and smell to it) (calming)

Use a picture of a flower that blooms in the morning, then translate into curvy lines to convey the general refresh feel. a little bit more excited then calm. so the start can be refresh then slow down the curves and become calm. Use random elements to push the morning again.

Morning – Head to the wet market (accompany mom to buy some vegetables and meat. Heads to eat breakfast at the market. Visit the flea market at the nearby void deck.

The smell/excitement of the playground. Rubber, sweat smell, colorful, Ice cream/desserts.

Afternoon – Head to Jurong Point lunch. Eat some durian desserts.

Mama shop – buys a newspaper, inside have lots of sweets in boxes. The smell of new newspaper. The smell of smoke and cigarettes.

Night – Head to the night market at boon lay place, night breezes and lights/street lights. One long straight road with lights.

The Conceptual Image

Google slides link:

https://drive.google.com/file/d/1i6GX7Rl6CkNLVdVgLzPU2zP25_8zObDJ/view?usp=sharing

WHITNEY NG

MY NAME IS

CHEESE NINJA

MY NAME IS

Snow Tailor

MY NAME IS

DJ Mathematician

MY NAME IS
Aquatic Analyst

Link to Final & Research Post (here)

IMAGE MAKING THROUGH TYPE – Final & Research

IMAGE MAKING THROUGH TYPE

The objective for this assignment: Using typography as an end in itself, minimizing supporting imagery. Develop ideas and conceptualize them into letterforms are combine with abstract images to express your job.

Artist Research

Upon reading the brief for 1st assignment, I begin to prepare my research on several art movements and artist that are involved in.

Polish Poster Artist – Henryk Tomaszewski

Overall his artwork generally have a distinct design style and approach. He works with by a combination of multiple symbols and signs. In his work, we are able to see how he executes his works using semiotics communicate this intended message. By reduces imagery & words into the simplest form, it multiplies the impact of the message delivered as it requires the audience to go through their thought process.

My takeaway from Henryk Tomaszewski NIE! (1953)

The simple shapes to illustrate a devastated city superimposed on a silhouette of a falling bomb. Clear and concise text and images distilling the content into the simplest form. The artist uses texture and shading to inject the element of destruction of the building. Instead of using the element of weapons he chooses to adopt the synecdoche (using the whole part to represent something). This inspired me to change my train of thoughts for the assignments. One approach could speak of the element itself, alternatively, I can use other forms of expression to hint on the elements.

Ideation & Development

I began by noting down all the version of my initials and nicknames.

(Whitney, Whit, WN, WNYS, YS,颖萱, 黄, Ying Suen)

JOB – Cheese Ninja

Concept Ideation – I wanted to fuse two contrasting or contradicting elements to compose an interesting texture and contextual final image.

Cheese – Heavenly Aroma, Melts, Bright, Soft, full of flavor, Joy

Ninja – Well hidden, Merciless assassination, Dark

Motto: I pledge my life to protect any assassination of the legendary cheese recipet. Cheese is the love of my life. – Cheese Ninja

Image Compilation of well-known elements of Cheese & Ninja

Moving on, to choose the type of font.

After experimenting with a few fonts, I continued to explore illustrator (3D Extrude & Bevel) giving the letters a depth and perspective

I chose this font “Sinhala MN” as ninja are associated with are sharp weapons, this font gives me a sharp pointy end in the middle of the “W” which helps to instill the sharpness. This rare font also has a flat bottom edge of the letter “W” is flat, which gives off a block cheese.

Initially, I incorporated the element of the ninja star by placing them on each individual words itself. I felt that overall it looks a little distracting even though the placement is cohesive.

I refreshed my memory on the Principals of Design – Movement. A knife slashing through the words can help to convey the ninja’s aspect. In order to further link back to ninja, I chose to use a well known in my current peers, a significant weapon – Shuriken (throwing stars). Attempts to use scissors and knife tool to separate the words. I went through some tutorial online and found one that really helps to create the slashing effect that I wanted. I further alternate some parts of the letters to create variety in the slashing effect. (Link if you are interested: (3D Isometric Text)

After trying out several compositions and colors schemes. I feel that my main letter should be in yellowish-orange as it creates the clearest message of the cheese. I further darken the shadows manually on the cheese’s texture to create more depth. This leaves me with having a dark colored background – Saturated purpled or dark blue create the night atmosphere when the ninja are mostly dispatched in the middle of the night.

I was struggling with having a secondary element for my background – I choose to use the moon as it has a simple circular shape in contrast to using the complex roof of the shrines. By using the Rule of Third, I placed my words slightly near to the top half of the frame. Using the gradient to blend the bright yellow with the blue sky. The moon is placed out of the frame to reduce the distraction, (Figure–ground). This helps to creates a negative breathing space.

MY NAME IS

CHEESE NINJA

JOB – Snow Tailor

Concept Ideation – I wanted to fuse two contrasting or contradicting elements to compose an interesting texture and contextual final image.

Cheese – Pure, Fluffy clouds, Soft, Crystallisation

Tailor – Well versed, Detailed Orientated, Bussiness, Professional.

The font that I chose was a Chinese simplified “Yuanti SC”. I slightly broaden the width of the characters. It has a very neat & smooth finish with curved ends making it look soft which was my intention as my job was about snow. I discovered a new tool called “Puppet Wrap & Perspective Wrap” with help to make the effect of the bending of the Chinese characters into the half.

At the start, I had the idea of using only a few elements of snow resting on top of my letter to represent the idea of snow. During the final consultation, the idea of the entire letter to be made out of the snow was raised.

Upon searching up the snow texture and attempting it, I find that it really helped to simplify the overall design look of the final piece. Instead of having small bits and pieces of the element, using the texture to clearly represent the snow element was a great input to my final piece.

In terms of composition, I tried to avoid using symmetrical layout and chose to push my initials to the right side leaving white negative space for my background. I tried to use a snowy background but it was a struggle as the main subject and background have the same hue, tone, and color. I thought using an element from the tailor instead, as there are more options to choose from.

I tried to experiment with complementary colors such as Blue #4520ff and Orangish-Yellow #ffa220, Red #ff4f1a and Light Blue #1afff7. In my first design layout, I applied split complementary color schemes that consist of highly saturated blue, yellow and orange.

I decided to use a sweater like texture to represent the element of the tailor. I added in scissors that are cutting up the cloth. Since the initials are flushed to the right which leaves a negative white space, the scissors can be only shown partly through figure-ground & synecdoche, helps to push the hint of the tailor,

One comment was on the stitches that are not very visible at first glance, so working on that aspect I added shadows and use (Inner Emboss and Outer Emboss) in Photoshop effects to create the 3D illusion that helps to bring out the texture further. In addition, I use the same technique of shading to create the illusion of the folding marks of the cloth to make it look more realistic.

MY NAME IS

SNOW TAILOR

JOB – DJ Mathematician

Concept Ideation – I wanted to fuse two contrasting or contradicting elements to compose an interesting texture and contextual final image.

DJ – Loud music, Parties, Flashing lights, Dance, Excited

Mathematician – Accurate, Smart, Problem Solving, Equations, More Equations

The final font that I chose was a serif font “Didot” with tails at the end of the letter. I choose this font over the San-serif font as I felt that it works well with the element of Mathematician. In contrast, the element of DJ is usually associate with parties, neon flashing lights, loud music, and flashy dancing. By using a rather more professional serif font, I think it contributes to making the image as a whole look more interesting. I made use of the perspective and distort function in Adobe Photoshop to angle it so that it will not have a symmetrical composition.

The design style of the fonts generally makes the lines on the right side thicker and the remaining strokes are considerably thinner, and I further develop this design font. I adjusted the perspective angle making the thicker stroke seems thicker, using the difference in size & scale. I rasterize the words and manually adjusted the width of the thicker strokes to put even more emphasis on them itself.

I experiment with the analogous color scheme (#4d32ff, #b432ff, #32ccff)This gives off the feeling of the element of DJ. It is vibrant with a bright attracting colors.

Testing out various color schemes.

After confirming my rough idea, I started to add in the elements that represent either a DJ or a mathematician. I thought out using math formulas x = x(8y+ 3)º, but I felt that it could be further develop using metonyms a form of nonliteral communication. Instead of using another set of letters and numbers, which might take away attention from my main letters. I could use basic geometric angles where we calculate the degree of rotation of a shape. This allows me to utilize shape that is simplified.

I tested it out by adding some angles signs at the corners of the letter. and it fits well with the serif font. Moving on I applied a 3D shadow, inner and outer glow to the angles to make it seems like it is glowing. I got inspired by the flashing lights from the DJ.

The background is the situation where the letter is going to be presented. A good background that helps to push the context of the job even clear but not overtake the main subject itself. To counter this problem. I tried to apply a disc like the texture as seen on a DJ spinning disk. The disc usually consists only of a few colors which help it blend into the background. I use the design principle of synecdoche.

To further hint that it is the spinning disc I added the element of the DJ Needles used to spin the discs. I use a top-down point of view since my letters seem to recede into the background. By placing parts out of the frame the audience are still able to figure out the element by just looking at one part of the DJ needle using their imagination.

MY NAME IS

DJ Mathematician

JOB – Aquatic Analyst

Concept Ideation – Experiment with the different texture that gathers more interest to the final image.

Aquatic – Free, Underwater, Ripples of waves, Bluish-Green, Cold, Relaxing

Analyst – Structural, Rules & Method. Accurate, Statistics.

Motto: There is a structual to everthing in life even the calm waterbodies. – Aquatic Analyst

After gathering the elements of my main job into a college, I begin to sketch out several ways I can approach this design. I was looking into plants underwater and thought I can incorporate plants into this design. Initially, I wanted to use my Chinese name so that there is more space for me to incorporate the elements of the plants in each letter.

After the initial sketch of roughly how I am going to execute the final image, I did research on several photoshop and illustrator tutorial on how to achieve an underwater or paper texture effect that seems physically legitimate.

This was one of the first drafts of the initial “W”. I experimented with different plants to determine which plants fit the design approached.

Texture – I thought it would be interesting since paper in contact with underwater falls apart. By adapting the paper texture, I could add another level of unusual of the composition.

Color Scheme – I tried to experiment with the different hues and tone of the color scheme and came to settle with an analogous color scheme. The combination of the blue, purple and pink creates a harmonious, pleasing to the eye color scheme.

Color scheme used (EFA7CB ,740054, 5339D6 ,44388D, 20BEDF)

Initially, I had a symmetrical composition which causes the overall composition to be rather boring. I tried to use the smoke underwater color explosion background but it resulted in being a distraction from my main subject. I switch up the composition by tilting the words towards the right, making it a symmetrical composition.

MY NAME IS

Aquatic Analyst

Reflection & TakeawayS

I got really eager and interested when I got the brief at the start of this project. I think one of the hardest parts of the project is moving away from getting a good concept and idea so that I would be able to think of creative and funny ways for me to present my jobs.

One good aspect that I felt that I have improved from the previous semester was being able to finish my work in advanced (there was also a bonus of the deadline being pushed back one week) However, I still tried to management myself and discipline to finish on the original deadline. That gave me extra time to take a break from my work and after coming back to take a look once again. I was able to tell what needed slight amends to the colors or composition. I also enjoyed being able to add in the before some final pieces as the final touched up.

There are so many ways to illustrate, so I got to try out different art style. However, upon researching design by other b, it does really helps me to think out of the box. I also managed to explore many different tutorials on google and youtube which taught me a lot of hidden tools and style that Adobe Photoshop and Illustrator could do that I did not know still working on this project.

I look forward for the upcoming ZINE project WooHoo! 1 assignment down!

The Journey

Round 3°

High up in the sky, amber yellowish clouds floated densely together just above the majestic ocean. In the midst of these puffy clouds, there lived a small and queer yet bustling village, hidden from plain sight.

Out of my window I heard, a bunch of quick air-light footstep approaching all the houses as the clock ticks closer to 6 o’clock These weird creatures that our town kept as stray pets often roamed its streets, mostly hanging out in the front yard of the shopkeeper’s inn. They would wait there patiently for treats, excitedly humming tunes as they breathe out tiny pink puffs of smoke. The journey began when this village started heading southwest across the sea, drawing closer into the thunderstorm district.

On one early morning, as I woke up from one of my sweetest naps, I spotted a drop of golden rain splatter across the tar road right outside my window.

Moments later, a huge rain of dazzling golden shower began to pour. It seemed like a glorious sight but was actually, in fact, an implacable deadly downpour. A strange intoxicating scent wafted like wildfire across the entire town. Everything was turning sour and ugly…..

4D The Poetics of Time – “Stepping Out” (Final)

STEPPING OUT

The main idea behind this project showing how I have grown through this entire semester being more open and expressive in terms of speech, ideas and body language. I will use the medium of photography and video editing to show the interlacing & difference between the past and present me. At the climax of the soundscape, I will break through the wall that I have been confined to and afterward show the changed me. It was a big step out for me thus the project is titled “Stepping Out”.

My intention to was to use the lights, sounds and attractive visual to transport the people who are watching to another time and space. The visual helps to create a distinct atmosphere as compared to our usual classroom.

Edited Time

I played with edited time mainly in the first part of the video, where I have a series of photographs showing each at a different timing. I visited time by having the objects appearing at the rhythm. The rhythm of the picture appearing and disappearing shows circular repetition of time.

Each photo has a different amount of screen time, I used flashes and irregularity to create anticipation. Building the music and image from a slow pace to fast pace, all the way until it reaches the climax and drop the beats. By doing this I am attempting to show linear narrative, where an event or something that happen in the past, present and future.

Experience Time

The act of approaching my audience and inviting them out plays with causality. The seats where the audience is sitting at is where their comfort zone is, by inviting them out to the middle of the class (causality – the cause), leaving their comfort zone. The main purpose of having this segments allows the audience to experience letting go of their themselves (causality – the effect).

Feedbacks

Li Xin: The motive behind the video was clear. It shows her stepping out of her comfort zone and we get to see a different side of her. I enjoyed the video i as it is very relatable to us as well. We usually would only want to show the good and glamours side of ourselves

Jia Xi & Mark: I feel that Mark experience back in time as he revisits his past experience. I think the music and the setting put him into his pageant time.

Gwendolyn: We were so caught up in the lights, music and visual that we were unconscious of time. We did not count the time because the atmosphere we were put. We felt we were brought out of the usual time place, it felt that i was being transported to another dimension.

FINAL

To view the video password: Our Prof Name (one word) Cringe alert *beep bop*

4D The Poetics of Time – Process & Proposal

project title – “Stepping out”

2. Describe the Art Project

What is it about? What has inspired you? Are you trying out a new concept or a continuation of a previous project? What do you intend to communicate to your audiences? What is innovative or new about it?

I got the idea behind the project “Poetic of Time” when I was exploring on the ideas & ways that I can go further in exploring & expressing myself. Since this was the last project that we can literally any form of installation or performance art, thus I decided to go all out and try my best.

I remember my first 4D project – Curating Self (click here for the link) where I mention my interests in dance and journalling my daily moments… and insecurities that I have. I was generally shy and felt that everyone will judge me if I do something out of the norm. I have always stayed in that comfortable bubble of mine and felt extremely uncomfortable when all the attention were on me. As I worked on my foundation projectors and my dance CCA through this semester, I think I have become slightly more open and expressive with my words and body language. Also revisiting Project 3 – Anxiety (click here for the link), I took a step out by acting & putting my self in the video (which was something that I have been avoiding) for the past years of my life) From that project I got a few positive feedback and it really encourages me to move forward and explore more in that aspect.

I was good with the idea of showing time through an edited video and that is when I decided to add the element of a live performance in front of the whole class. (omg *breathes). I think it was something new to me as I have never had the chance to try syncing a dance performance with the background visuals. I have already foreseen the difficulties I will face trying to match the positions of the dancers to the video. This means lots of experimentations and testing. I know it is going to be hard to take a step out but I embraced the change and I am going to like it.

What I want to show is the change that I went through and my intended message that I wanted to convey is for those who are more reserved or shy (it is totally fine) that it is possible to be more expressive to take a step out as I did.

3. Objective and activites of the Art Project
What are you going to make or produce. How are you going to produce it. What is the type of work. What is the dimension. What is the length of time of this experience you are creating.

I am going to make a series of photographs and stitched them up by video editing. I plan to use a projector and project my video at the back of the class with the tables pushed to the sides. Perhaps an external led light will be good to match the atmosphere of the class to my video, trying to create an environment where they can be immersed.

Edited Time

Each photo has a different amount of screen time, I used flashes and irregularity to create anticipation. Building the music and image from a slow pace to fast pace, all the way until it reaches the climax and drops the beats. By doing this I am attempting to show linear narrative, where an event or something that happen in the past, present and future.

Experience Time

Sketches & Planning

Initial Idea: A series of objects that are seen in my daily lives that have meaning behind it. A series of objects that are going to represent different intensity, emotion, subverted message.

Possible Objects such as Knife – Cutting food, Weapon symbolize the relationship between the girls is at the edge of a cliff. Someone getting hurt. An implied message can be formed if the next frame shows red color liquid.

A draft timeline that I worked out for an overview of the video.

4. Art Materials & Equipment for the Art Project

Materials Needed (Carrying everything to and fro was “fun”)

Projector
Adaptor
Extension Cord
Speaker
Laptop
LED Light
A friend
Lights off, project the video at the back of the foundation class.

Tools Needed

Premiere Pro
Adobe Photoshop
Camera (iPhone 7+)

5. Mounting and Installing the Art Project

6. Art Project Design - Mock-up of the artwork

Soundscape – I edited the soundscape to have the low medium high point and a climax to flow my entire video. I think the sound is quite crucial as it sets the mood of the entire atmosphere.

A sketch draft of my idea where I incorporate the dance/catwalk into the video.

Mockup Timeline of the Art Project

Walks into the center of the projection
(Siti) Close the lights, (Whitney) “Please switch off all your mobile devices and laptop as the following is highly confidential. Thank you.
(Stella) Play the video
(Whitney & Siti) Dance weirdly in the scene
Catwalk to the front of the class, pose pose pose
Each get one classmate to come in front to pull them to the stage
Second pair
Last Pair
(Whitney & Siti) Walks in by the side and bow

Finalize Concept

This is the breakdown of the pictures that I have used and my underlying message behind it.

Old TV – Desktop – Laptop – Phone – Polaroid

The difference between the past and present are separated by the colored and black and white filter effects applied. The photobooth is commonly used to take photos of themselves (especially with the heart shape filter) I also want to use the countdown timer of the photo booth where the sounds go “ti ti ti click”. I added emoji on my face on the 3rd picture to further emphasize that I avoid putting my face on the screen. I show the change by taking “unglamorous” photos of myself (7th frame) in contrast with the (6th frame)

The 1st frame shows a champagne popping, I wanted to integrate what I learn in Project 2 – Subverting Images and Text (click here for the link) so I decided to use a popping champagne instead of a lock or key which also symbolize the release or freedom. Moving on to the 2nd frame I added a rather aesthetic background, this part is when my friend and I will be posing in front of. The 3rd frame consists of many different objects. Pineapple cut out with a shiny disk inside, a dishwashing sponge on an ice cream stick. I place them there to show the weird and uncommonly use of the items. I also place myself in the composition, this was a photo I used for my previous project. The 4th frame I choose to use an endless loop of a human figure to show me traveling into my inner thoughts. The 5th frame, where the soundscape hits the climax, to make it an impactful one, I use cracking of a mirror and finally breaking it to show my breakthrough.

Putting it to the test

1st Feedback from classmates:

The song is good and is pretty hype with the strong beats. I think the ending part where the catwalk supposes to be can have an extended version of the song because then you can be invited as many audiences to the stage as you want.
Can add the LED light to further set the atmosphere.

Trying to sync the timing for the dance and catwalk.

(Test with an audience)

2nd Feedback:

It was much more interesting and meaningful than the previous narrative. What is the meaning behind the champagne popping?

Belle: Yes I did notice the pattern of the first few sequences of photographs where all framed up in one way or another, then afterward after the popping of the champagne showed the release and the breakthrough shown by the mirror smash. I think it is pretty easy to get the underlying message from those photographs.

(Belle) I was surprised as I was sitting in the audience when I suddenly got invited to the stage. My first initial thoughts were why do I need to be part of this setup? The thought disappear after I went up, my mindset changed and I decided to just do it.

Working on the feedback:

I think I need to try my best in order to hype up the crowd so that they may feel a little more wanting to be involved with this.
Should I have text on the screen that prompts the audience that I am going to call some people got to have a try of the cat walking.
Add an intro to create anticipation and for fun

Project 4: Poetics Of Time (ARTIST RESEARCH )

Tape Recorders” Rafael Lozano-Hemmer.

Image result for âTape Recordersâ Rafael Lozano-Hemmer.

I came across this installation titled “Tape Recorders” by Rafael Lozano-Hemmer.

The idea concept behind this piece of installation was touching on the topic of, visitors at art galleries have always seemed to drift from artwork to art within a short amount of time, sometimes their attention span only lasted 5 seconds. This art piece plays with that concept of putting attention to how much time they spend at each artwork by making it interactive. This requires an additional element of – the audience to participate.

Image result for âTape Recordersâ Rafael Lozano-Hemmer.

The audience has to be there physically in order for the tape to reach it’s peak of 3m and comes crashing down. His intention was clear and made, measure the time people actually spend looking at each artwork.

He used experienced time and measurement time for this project.

Swallowed Whole (2014) Heidi Kumao

Image result for Swallowed Whole (2014) Heidi Kumao

The artist plays with edited time as she visits the time when she broke her back. She uses rhythm and the repetition of the images and sound in her video. The additional soundscape that she uses pushes the experience of the audience to the next level. The breaking of her bone sounds so painful and when it was constantly repeated the pain adds on. I was inspired by the way she edited her video how she managed to convey those unbearable feeling through her short video.

4D In Class Exercise 1 & 2 (Revisiting Project 3 & 10 Secs of dancing)

Revisiting Project 3 (Click the link here)

My concept was based on anxiety so generally, my video was a fast pace. The speed and tempo of the music and rhythm along with visual to create that tense effect that I wanted to convey through my video. There were both regular rhythm and irregular breathing and heartbeat sounds. I think the irregular helps to bring out the intensity of the attack, confuse emotion out of the audience.

Movement – In terms of sustain, it can be seen at the beginning where I walk to the canteen The attack slowly seeps in at the part where I started getting dizzy and breathless when I felt that there were too many people who were judging me, there was a continuous build–up of slow movement as I was getting into anxiety. Afterward, as I get haunt by my anxiety the movement gets bigger gradually. Until the point where I finally ‘escape” to somewhere where I can be alone, there was a sudden decay of the music and movement in the video. The growing and intense movement at the front part of the video help to contrast the stillness in the last part of the video.

Causality – I think the people generally know anxiety as a form of being in a state of an attack. The two most common expected ending is where the person calms down after a while or the attack gets stronger and stronger till the point where the person will do something to stop it aka. death. I think for concept even though it is kind of clear where my video is heading towards but I mainly focus on the portraying how anxiety feels like. I think the objects I use are unexpected and adding on I use asynchronous sound which the audience did not expect an empty chips bag to sound like glass when crushed.

Duration – The video was considered short as I have many things going on at each frame. In terms of duration, I think the gradual build-up of the pace of my video certain helps me to bring the audience emotion to a high point before dropping the audio and visual all the way down. This drop allows me to have a sudden silence which I think I could have extended it longer. But overall I think the duration of my video was pretty alright.

Exercise 2

Brainstorm a list of 20 events that last about 10 seconds example. Things that last 10-sec thing that cannot last 10 seconds. Those that are bold are events that I want it to last longer.

Eating my biscuit
My bits of biscuits that travels to my stomach
Searching for an item on Pinterest
Scrolling my friends Instagram stories
Sketching an idea that popped out of my head
Moving my laptop to the switch to charge
Swinging my legs
Daydreaming
Drinking cold water
Replying messages
Talking to my classmate.
Thinking of the 10 seconds video that I have to make in 20 minutes
Sniffing and sneezing
Closing my eyes and sleep
Looking at the ceiling
Dancing
Tying my hair
Yawning for 10 secs
Thinking about my assignment.
Playing with Stella’s hair