Week 1 Assignment Part 1

Students will analyze the user experience of ADM building. Carefully observe and document with photos the way finding of the building (location, entrances/exits, signage, spatial organization etc.). Look at its ease of use. Observe how the design of the building affects behavior.  Be thoughtful and critical about what works and doesn’t work.  Prepare a group presentation to share findings in class and discuss observations in the class.


  • ADM driveway is unconventional with drivers having to keep right instead of left to get to the carpark
  • Doors at entrances have pull bars on both sides which do not distinguish between push and pull
  • Signs indicating forward direction can be confused as upward pointing

Author: Timothy Chan

Product Designer and Artist

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