Media Art Nexus
3840 x 480 pixels
LED 15m by 2m
North Spine Plaza Media Art Nexus
To view research: CLICK HERE
John is an average Singaporean. Leads a hectic and fast-paced lifestyle; does not allow for him to keep track of how much water he uses for domestic purposes. Hence, his efforts to control water consumption is minimal, leans towards convenience. He needs to be aware of how much water he consumes at home so that he truly understands the intrinsic value of water as a limited resource.
A campaign to inspire water conscious behaviour in a manner that is fun and easy, without seemingly interfering on people’s way of life.
|ˈlɪli| : Based on the flower, the water lily. To differentiate this water conservation project from other campaigns (whether local or global). A human name gives it a human appeal in which audience might resonate with more (much like a mascot) and also functions as a project hook.
Average 5-minute shower breakdown:
5:10 get in 0:03 sec
5:07 get wet 0:09 sec
4:58 shampoo 0:30 sec
4:28 scrub body 0:50 sec
3:38 quick rinse 0:20 sec
3:18 conditioner 0:40 sec
2:38 wash off 0:00 sec
Interactive link: app prototype on XD
Reminder – Serves to publicise campaign and direct audience to website.
Informational – platform that anchors the campaign. Informs audience about what the campaign is about, water issues and also creates a space for them to encourage each other through self-generated content.
Interactive link: site prototype on XD
And that’s it!