03 / get well wishing card

brief: explore visual communication on a single page and layout composition on multiple folds of a single sheet

to conceptualise a get well wishing card for proposal to ng teng fong hospital


artist references

I was mainly looking at Japanese designs which are simple, minimal, clean but creative and sophisticated. Some of them have clever ways of playing with folds, which are very straightforward yet unique.

It is also an idea and essence I want to draw from as hospital-related designs should ideally not be too cluttered or flamboyant. 1) It affects the mood of the patients. 2) Hospitals are socially expected to focus their work (and funds) on patients instead of being too showy.

(japanese designs – a few of my favourites!)

Kotohogi Design

dm_kd_0401 dm_kd_0402

Moe Tsukada

hoshizora-starry-sky-envelope-1 hoshizora-starry-sky-envelope-1-1 hoshizora-starry-sky-envelope-5

Goodbymarket

works-ieyasu003 works-ieyasu005 works-visit001 works-visit003

fworks02 fworks005 works-bougiee003works-yamamarubox02clematis-no-oka clematis-no-oka1

Draft

mos-goods mos-goods2 mos-goods4

Uma Design Farm

1209_oyama_001_m 1209_oyama_003_m

 

(others)

Sofia Dias

zippyzippy2

Rabbit Duck Design

Keith Lowe

8b761015899933-5629883a4e47c 76e63715899933-5629867f5e3eb

Li Inc

moca_1 moca_2

Trilingua

topography1

your mind

hatopress_inthegarden_d_

I knew I wanted my design to be simple and clean, yet still able to convey positive/calming vibes, and a pinch of wonderment (surprise), possibly by colours – vibrant/soothing/bright colours which can immediately light up anyone; almost universal. It has to be so as we have to make sure it could be connected by anyone of any race or age, transcending languages and cultural cues, given the hospital environment.

I was mainly exploring the ways of folding at first, so it sort of turned out that I subconsciously came up with lots of way too complex (and probably not technically possible) designs with perforations tearing what-nots.

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My initial ideas involved a lot of perforation, and tearing to reveal a bright burst of colours as opposed to the plain outer appearance of the card before tearing:

  • an ordinary envelop-shaped card when torn along the perforation, will become a long strand of paper, revealing message and colours on the inside, resembling a colour piece of confetti – probably inexecutable and would be inconvenient for patients to keep after tearing – though i enjoyed the transforming of forms and the revealing of a surprise inside
  • card shaped in circle, with perforation which will open up and fan like a sun, and revealing bright yellow/orange rays and message
  • card of a diecut shape of hopscotch, and it folds according to the squares of the hopscotch, slowing revealing message square by square when opening, signifying the steps to recovery

What I learnt about my input of crazy impractical ideas was that it definitely contradicted what I wanted the outcome to be – simple. Fundamentally, the card has to be easily handled by the patients – user experience. When there are more folds, there will be more pages, which means more things to handle with too. It will definitely help anyone to have less goals, as it will make user experience straightforward and reduce obstructions in trying to convey your idea.


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  • simplifying page layouts/folds
  • streamline motifs
  • tried playing around with the hopscotch idea a bit but the folds and the outcome i expect to get out of, was really tedious and tough to work out
  • from confetti, the idea of celebratory mood, in response to the patients being given this card upon their discharge, related to gifts
  • thus “health is a gift” – a congratulatory note but also a gentle reminder to value health – health gifted to patient like a present – to be treasured
  • focusing on the motifs: gift + confetti
  • the fold is extremely simple, like a normal card fold, squared shape, with the front imitating the cover of a gift box, then opening to reveal the content of the box (with the message and confetti)
rough draft

rough draft

what could be improved:

  • details of confetti – shapes, scale, orientation
  • unity in the interior pages
  • façade – what appeals as a gift box

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mock ups

xxx

  • experimented with capturing a sense of depth, making a 3d-like box
  • contrasting blue on the outside and yellow in the inside, red as highlights (red also the colour of the hospital’s identity) – i actually really like the contrast as blue is calm and soothing, tinged with an outstanding red and then it opens up to bright warm lively yellow
  • red ribbon – like a red cross?
  • cover could be more personal, could be a prelude to the narrative going on inside – related to the confetti, light rays
  • could increase colour/visual contrast between white text and yellow background

packaging a gift box of sunlight/warmth?

The sun, the sun rays, could be instinctively associated with sunflowers, or clouds.

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  • incorporating cloud motifs as the facade of the “gift box” as it could be worked in with the sun rays
  • making it into a gift box
  • to interact with the rays in the inside – die cut shape

process

  • added texture (polka dots) to the white front page to make it looks less plain
  • to be honest, i struggled a lot with the cover, and here were a few of the variations:

p2 p4 p5

The was having to incorporate the clouds and gifts motif together. At some point of time, I was worried that the cover no longer have the sense of a gift box, and that would make the “Health is a gift” slogan(?) unconnected to the form of the card.

x

final template

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final – cover

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final – interior

 

  • “from your care team at Ng Teng Fong Hospital” was arranged to show on the front cover, due to the die-cut; go with the “to you” on the cover
  • rays peeking through clouds – giving a peep into the content of the card – narrative
  • at first it was just “health is a gift” which was handwritten (digitally), but then i converted the rest of the card’s text into the handwritten quality as well, to give the card a more humanistic and personalised touch. if the card were delivering warmth, it would be nice to bear a closer resemblance to handwritten cards.
  • i still wanted to keep the luminescent quality of “health is a gift”. even though it’s the biggest text of the page, i don’t want it to ultimately steal the message from wishes for speedy recovery, so it’s kept light.
  • i still love the general colour scheme i was going for, because it sort of did achieved what i was aiming for. even though the printer had the blue inside came off way lighter than intended.
  • could probably add more burst of colours in the interior. at first i didn’t think of adding more colours or more rays because i was afraid of the page over-cluttering and i was thinking “sun rays” so not much colour apart from yellow and white. but having more colour in the page would definitely look much better, giving a stronger impact upon opening.

If given more time, I would definitely want to work more on incorporating the cloud motif as a gift box more thoughtfully and smoothly. (I do have some image in my head.)

Also, due to some my own careless mistakes, there are some alignment and arrangement issues which had the print out not come out as I exactly intended. That too, definitely needs to be addressed.

I have to say too, that die-cut made miracles! At first I was pretty disappointed when I got the print-out. But when I cut the shape, the sense of wonder and surprise seeped in, as I see hints of the blue and sun rays from the interior. It worked rather well together, (save for the alignment error).

Even though this is nowhere close to the best representation and version this concept could be done, I think I’m still relatively glad for it and don’t find it a complete disappointment because I liked the outcome with the colour, type, and the die-cut. The long portrait format is something I’m also relatively pleased with, because I was aiming to not go for the typical card formats.

Again, like every other VC assignments before, I would say again that I hope to have done better at this, and there was so much more which can be done. I always start out being too overly ambitious, and having way too high expectations for my brain and skills to actually realise. Then again, this is all part of the learning journey, and it was a great semester of honing my sensitivity towards graphic design.

01 / therapeutic graphics: process 2

After the first task, I decided to focus on the themes/subjects of local flavour and animals, and came up with an idea to merge them together.

People tend to find comfort in familiarity. Even though we may find the common daily scenes of the Singapore neighbourhood extremely ordinary and nothing out of the special – like HDB void decks, wet marketplaces, kopitiam, etc., they seem to be out of reach in that sterile and prosaic space of the link bridge. Yet, they are often closest to, or feels like a symbol of home. Every corner of the void deck or the daily scene of a busy morning wet market could invoke a sense of familiarity in all (if not most) Singaporeans.

IMG_2113-6-1300x86734468b7b7e2949b1c0991718_original- 2-Mama-shop img_1195 15592649466_b10d6164c1_c15430733540_e87dcdda4f_c 15430210208_7ac09b8f48_c2016-05-15 10.48.04 2016-05-15 10.48.26

Other than familiarity, I had suggestions from friends before that they thought travelling in another country is something therapeutic, which is agreeable as those are the rare few times we can take our minds away from our work in Singapore and purely have fun. Additionally, we find stories therapeutic as they let us escape into another world. Essentially, the idea of being able to transport your mind somewhere else tends to be therapeutic.

By installing images of the heartland environment, I wish to bring an ordinary piece of the heartland, inserting them in the hospital environment, bringing an out-of-ordinary sentiment to the patients, and even staff, who are away from their familiar environment. If they can’t be there, it could be here. Even if one weren’t that familiar with these scenes, I hope that they could find something comfortable in the down-to-earth subjects.

My initial intention of adding animals into the picture was how adorable animals tend to be therapeutic universally. Adorable animals can melt the hardest of hearts and people bond over pets, which were proved to me by the presence of a pet rabbit in my family. Presence of animals can help to soften the environment too.

I also wanted to add a sense of whimsicality to the scenes by adding (domesticated) animals which normally wouldn’t appear in such places. Being surrounded by cute animals sound like a moodlifting experience, like the idea of Okunoshima (Rabbit Island) and the cat islands in Japan. Thus I tried incorporating rabbits into my drafts at first.

cute-bunnies-rabbit-island-okunoshima-11__880 cute-bunnies-rabbit-island-okunoshima-1__880

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second drafts:

1cats

with cats

1rabbitsparkle

with rabbits

I did the piece with the cats first which wasn’t my initial intention to do so, but eventually I garnered feedback that the presence of the rabbits were not as compatible with the context as compared to the cats. Corresponding to my goal of achieving familiarity, cats would be a comparatively good choice. In this case, I learnt that it would be more important to adhere to what is more logical for the sake of clarity of my intention than what I actually personally want.

During the second round of critique, Michael had suggested that I could focus more on the activities of the cat, how people interact with them and how they possibly interact with the environment. There were also good feedback on the choices of human figures presented.

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I snapped this photo at the void deck on my way home during that week, which served as inspiration for my development thereafter.

When I chose to focus on the cat, I realised that even with close-ups, the environment of the void deck are still recognisable. Furthermore, the only time we would watch the stray cats at our void decks up close is when we slow down and go closer, which is the kind of perspective I find suitable for invoking therapeutic sentiments.

sketches

f_vd_sketch1 f_vd_sketch2 vcvector

I tried doing it on Illustration instead of Photoshop, where a went for a more organic kind of illustration, but it felt more rigid even though it definitely looks neater.

Reference artists

Nguan – “Singapore” photo series

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x x x

 

Final

fvd1 fvd2sat

The two scenes I ended up with were simply examples of the look and feel it should involved. I picked the mosaic communal chess table as it is easily identifiable even when closed up. Expanding into a series, I hope I could make a series of images in which we could follow the same cat travelling around the void deck.

As Michael said, I could have considered more into how my image is going to work with the view outside of the windows if the background would be transparent. This would certainly enrich the quality of my art, and was something I regrettably didn’t managed to incorporate in my final.

It was also certainly different from our year 1 projects, that we now make design with the consideration of a context and particular audience to serve.

With this, I hope that I will continue to improve in my design thinking and technical skills! I’ve always been interested in cultures, finding it most meaningful to incorporate local culture in my work some way or another. Therefore hopefully, I would also be able to continue exploring more into the local culture or cultures in general.

02 / point of view [week 2+3]

[work in progress]

GHOST

Following my progress from week 1, I’ve decided to work on the subject of ghosts (~in the name of continuity~). Having faced the challenge of strengthening the concept and attempting to make it more meaningful, I categorised the previous ideas:

Ghost from the point of view of…

local/chinese culture

  1. paranoia = wind (wind chimes, bells)
  2. mirrors = egoism
  3. tradition = blessings (ancestral worship)
  4. a vacant HDB flat = parasites
  5. cemetery = residents
  6. getai singers = occupied front row seat

For 1 and 2, they were based on certain popular superstitious old wives’ tales that bells/chimes and mirrors tend to attract the spirits. The other few are stronger in local flavour. There is still the problem of the concept being disjointed and all over the place.

mythologies/folklores/fiction

  1. Hades = adopted children
  2. monsters and demons = fellow outcasts
  3. 孟婆 lady of forgetfulness = duties

Another approach I considered was to centre my concept around mythical subjects on ghosts/spirits of various cultures. I’ve always been interested in mythologies so I kind of wanted to do this except the lines would be slightly trickier to craft. I was inspired by works somewhere along the lines of modern Greek mythology-inspired comics such as Hades’ Holiday and Icarus and the SunMy preference was to work more on Chinese/Asian mythologies as well, given that there is a wealth of Asian mythology/folklores around such as the underworld.

I did sort of doodled a bit of stuff based on fictional works related to ghosts/supernatural which I knew about, with new invented new perspectives, but somehow it’s drifting further and further away from ghosts… I lost track, I guess, but it was fun. (Not substantial enough to be posted here.) Along the way, I’ve also considered portraying different stories relating to ghosts according to different eras in a progressive fashion.

general objects/people

  1. tree = paper
  2. camera = shy
  3. rainy day = mysterious footprints
  4. hairstylists = excellent hair models
  5. children = imaginary friends

After the individual consultation with Joy, she had provided me with a suggestion that I could refine and highlighting my concept of ghosts in local/Chinese culture by narrowing on the event of Hungry Ghost Festival, particularly in Singapore.

Background

According to the Chinese legend and culture, the seventh lunar month is known as the Ghost Month 鬼月, when the gate of Hell opens (鬼门开) around sunset, allowing ghosts and spirits from the underworld on Ghost Day to roam the mortal realm, free to seek food and entertainment throughout the (half-)month. There are many uniquely local elements in the practices and taboos involved during the time period, which interestingly offers a possibility to look at the whole event through the eyes of the spirits as a kind of routinely journey or perhaps holiday trip.

practices

  • Burning of incense and hell notes and paper products; believed to be received by the spirits in the underworld, either to their own deceased relatives to pay tribute/”providing them with a sheltered life in their afterlife” or to homeless souls as a form of placation and peace offering
  • Food/joss sticks offerings to the spirits as a form of food provision in order to ward off bad luck
  • Getai and Chinese opera performances as entertainment for the spirits with first row seats reserved for them. Loud noises are believed to attract and please the spirits.
  • Buddhist and Taoist rituals held to relieve the spirits from their sufferings (There is the underlying meaning that these spirits, yet to be reincarnated, are still plagued with regrets or suffering from their previous lives, so they are unable to move on. Or are “hungry ghosts”, as suggested by the name of the festival.)
  • Lanterns lit to guide the spirits back to the underworld on the last day (probably not practised or rarely practised locally but still a good point to take)

taboos (taken directly from wiki hahaha)

  1. Don’t stroll at night.
  2. Don’t swim. It is said that drowned evil ghosts might try to drown people in order to find victims for them to rebirth.
  3. As the month is considered to be inauspicious, don’t move to a new house, start new businesses or marry.
  4. Don’t hang clothes outside at night.
  5. Do not pick up coins or money found on the street and if one does, never bring any home.
  6. Do not step on or kick the offerings by the roadside. If one were to step on any offerings by accident, he or she should apologize aloud to ameliorate the situation
  7. Do not wear red because ghosts are attracted to red.
  8. Don’t sing and whistle as these may attract ghosts.
  9. Keep away from the walls as it is believed that ghosts like sticking to walls.
  10. If someone is born during the ghost month, avoid celebrating birthday at night. It’s better to celebrate during the daytime.

Approach

Aligning to my intention to portray the ghost concept in a more lighthearted mood, Joy had also suggested that I could possibly interpret them in form of publications/guide books/passports targeted to the ghosts and spirits who are to return to the mortal realm. There could be guidelines, rules or suggested activities, etc. played in a modern and commercialised form, given to the spirits in preparation for their visit to the moral realm. It could be something the living burn to the spirits as offerings or the organisation of the underworld provides the spirits with. Viewing the ghosts and spirits as some sort of tourists, doing what they can do here, essentially.

The lines

_______ from the point of view of ghosts is _______.

  • 农历七月十四 the day from the point of view of ghosts is arrival day
  • [famous haunted place] from the point of view of ghosts is an old haunt
  • getai from the point of view of ghosts are specially prepared performances
  • offerings from the point of view of ghosts is a buffet
  • burning fire from the point of view of ghosts are presents
  • after 15 days from the point of view of ghosts is departure day

As opposed to my previous assignment which interpreted the subject of ghosts in a more abstract way, I bounced to the opposite end of the spectrum of taking it literally for this one. (Thankfully, this assignment doesn’t take place during the seventh month, or else I would extra wary while typing this right now at 12:30am while listening to Lana Del Rey’s ghostly lullabies.)

I am particularly mindful about how I can personally relate and find intimate meaning in my works, and on a wider level, whether anybody could relate to it. On a personal level, I am not a fan of the supernatural/paranormal, so approaching it from a more lighthearted and alternative view would probably serve as a form of relief. On a wider level, most Singaporeans are familiar with Hungry Ghost Festival, or at least the practices which are carried out during the time, and it’s once again, closer to home.

At the same time, the whole topic brought me back to one of my favourite local dramas, an old one (Remember when local dramas were good?!)Zero to Hero 阴差阳错 starring Edmund Chen, which I still fondly remember and adore for its fantastical and lighthearted play on the local Chinese culture and folk religion on the afterlife and underworld. I have probably derived most of my knowledge and appreciation on the subject from this drama. It was only quite recent when I learnt that this drama was also a fond childhood memory to some of my friends as well. Quite obviously, its extraordinary subject matter left a deep impression in the people of our generation, I guess it reinforces the point of being relatable, to a certain degree.

Thus I think this concept incorporates both the local and mythology categories, by portraying the mythological face of our local culture, which is still relevant today.


Elements to consider: colour scheme, visual representation/hints on ghosts, types of publication presentation, concepts to work on

Visual depiction of ghosts in different popular cultures

Ghosts-560x337

Billy Howle as Oswald Alving, Lesley Manville as Helene Alving and Charlene McKenna as Regina Engstrand in The Almeida Theatre production of Ghosts by Henrik Ibsen at BAM Harvey Theater, presented by the Brooklyn Academy of Music on April 4, 2015 during a dress rehearsal. ACTORS: Lesley Manville-Helene Alving Billy Howle, _Oswald Alving (son) Will Keen- Pastor Manders Brian McCardie- Jacob Engstrand drunk Charlene McKenna- Regina Engstrand Credit: Stephanie Berger

Credit: Stephanie Berger

ghost-movie-review-image

Ghost (1990)

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Casper the Friendly Ghost

Western: white cloth, fading/translucent/glowy effect, depiction of ghosts in a more friendly cartoon form

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Yuurei 幽霊

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Sadako from Ring (1998)

Japanese: long black hair, pale complexion, white long dresses, sometimes even grotesque

僵尸

Chinese zombies 僵尸

A Chinese Ghost Story

A Chinese Ghost Story 倩女幽魂  (1987)

Artists dressed as Chinese ghost bride and bridegroom at the Hong Kong Ocean Park September 16, 2003 in preparation for the largest Halloween event in Hong Kong and Southest Asia to be held in October. Artists from different cultures will act as ghosts and spirits of the underworld. REUTERS/Bobby Yip Pictures of the Year 2003 BY - RTR33K3

Chinese ghost bride and bridegroom (credit: REUTERS/Bobby Yip)

Chinese

Types of Chinese Ghosts


Possible types of presentation

  • Catalogue, brochures, flyer
  • Passport, boarding pass
  • Guidebook, magazine articles, infographic poster
  • Entrance ticket/pass, map, event booklet/guide
  • Journal
  • Calendar
  • Technology (burned paper IT products)

Grzegorz Porada – Explore Rzeszow (map, guidebook)

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This one adheres to one of the possible ideas I’ve mentioned about being a city guidebook, on where to visit and what to eat, etc.

Camila Tubaro – Festival Silvestre Indie Folk (ticket passes, event booklet/brochure, poster, tri-fold flyer)

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Cynthia Alonso – Afro Fusion Festival (event booklet/brochure, postcard, ticket pass)

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Estefanía Leiva – Festival de Sucesos Paranormales (brochure/flyer, poster)

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Interestingly, these works of brochures, event guides, flyers, ticket passes, all served for certain festivals. It could be applied to my concept involving Hungry Ghost Festival (in the most superficial link lol), as if by reimagining it as an actual festival, but in the perspective of the ghosts, which are the attendees.

Melisa Rivas – Dale | Cultural Magazine (booklet, magazine)

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The book binding method (combined with kraftpaper) reminded me of the old ancient type of Chinese books which I instinctively linked to 生死簿 (lit. book of life and death). It is a record of all the lives and deaths of all humanity, which is an element involved in the same Chinese mythology on afterlife, the underworld, life and death.

Ken Tsai Lee – Visual Identity of Chinese Typography Design Exhibition (event booklet/brochure)

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This work got me thinking again about the languages involved in the work I intend to create. Given the Chinese cultural context, it would be essential and meaningful to present it in the Chinese language. However, to add on, it is worthy to note that the Chinese culture has developed and evolved into its own special culture in Singapore. Being a bilingual society, I thought it would be more meaningful to aim to include both English and Chinese, to reflect of the societal context we live in.

Lorena Manhães – the mother journal (magazine)

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Pato Faggi – Colección de libros (booklet)

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Teng Yu – Jean Card X Paper Travel: Northeast Coast (greeting cards, postcards)

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Pianofuzz – Catálogo Donaflor (catalogue)

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possible colour scheme: brown, red, black, yellow, gold

Types of joss paper

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StacksofJossPaperHellbank1200px

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Joss paper inspired notebooks

01 / typographic portrait [week 5 – final]

Previous process posts: 1 2 3

THE FAMILY GHOST

1 | Grandmother

Cutting process

Having tried cutting directly on the calendar paper, I realised its thin material is prone to creasing and being easily torn, so I overlaid a template printed on normal cartridge paper to cut out the pattern.

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You bet that I had heaved a sigh of relief after cutting this because I had to be extra wary about not shifting the template even by the slightest bit and due to the fragile nature of the paper.

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The paper cut is incredibly fragile alone, so the cut out template was laid below the actual calendar page to provide some extra security.

Final

CCF20022016_00000

Some minute details: I chose the Chinese New Year page as to signify desirability to stay within the house, as opposed to the feeling of being locked up just because a view of the outside world is being presented. Relating back to my concept, in the ‘advice column’ at the side, it says “Avoid: Move one’s residence” which is an exaggerated reflection of our attachment to our house. On the other hand, “万象更新” means that everything is new and refreshed.

What Joy brought up about this piece, which I agreed could have improved this, was the orientation of the piece. At first I was too preoccupied with the thoughts of following the actual orientation of the calendar page so I went with landscape instead of portrait. After finishing this piece, I had the issue with it that it didn’t quite bring out the feeling I wanted of it being a gate. Perhaps a portrait would have done it better due to the shapes of doors. A landscape orientation might have better represented a window instead. This was indeed something I’ve overlooked, and pleased to have noticed as a learning point.

2 | Mother

Experimentation + Execution Process

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Thinking of creating negative spaces in the pounded to form my name was kind of impromptu idea while I was pounding the chilli. Then when I was trying to get something to hold excess chilli, I instinctively grabbed the condiment plate which I discovered could also be an element incorporated into the composition.

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However, something I planned to try kind of failed, which was trying to create “monoprint” the marks of the stone pestle due to coarse nature of the chilli. The water/oil from the chilli could have made an interesting elements somehow though it tends to get a bit too messy and out of control.

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(Aftermath of playing with chilli: Hands plagued by burning sensation for the rest of the day which had to be relieved by submerging them in ice cold water. So avoid trying it.)

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mother2mother3

Final

mother3fEventually, I have chosen to adopt the first approach from my experimental process, and composed an image digitally. The background, which was the place I have been executing this piece was in a corner of our kitchen where my mum also does her chilli-pounding whenever she does.

The composition of this image is mirroring this close-up map of Singapore and Indonesia, where Singapore is a small piece of land on the top right corner, cradled by the vast lands which is Indonesia. My mother’s hometown is Pulau Bengkalis, as depicted in the top centre portion of the map screenshot, thus I have used this closed up version.

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The composition is presented in the set-up as a scene of preparing food in a kitchen. The stone mortar and pestle mirrors Indonesia on the map while the condiment plate mirrors Singapore. Apart from the proportional size, my mother’s hometown is still somewhat of a village, so it feels like the image of the stone mortar would better reflect its rustic flavours. As we present the pounded chilli ready to be served, the chilli had gone through the process of being treated at the mortar; relating to the idea of origins.

I had the initial idea to make a background with topographic pattern likening the shape of the map so to make the mirroring more apparent. Though I’m not sure if that would be too in-your-face.

My concern with this was that it would be incongruous with the three other works, which unlike this, weren’t printed out.

3 | Grandfather

Process

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After weaving the pattern with the printed rattan strips, I (painstakingly) tore out necessary portions of the pattern in order to form my name, and to imitate a damaged rattan chair surface.

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As I have intended, I tried using stickers on the pattern but they turned out really messy despite me trying to meaningful place them in some sort of order. So I decided to remove them from my final composition.

Even so, I think it can still hold my message as the presence of my name implies a sense of attachment I have to the object despite the fact that it is broken. I guess this is the case where the typography can value add to the image rather than just inserting it for the sake of doing so, which is an ideological struggle I face the whole time I am doing this project.

Besides, I think the damaged effect I got wasn’t as sophisticated as I had in mind since it’s hard to imitate the damage effect done naturally.

Final

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4 | Father

Final

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A friend of mine have pointed out that this piece could have been further developed as compared to the others, which I agree as well.

Reflection

Reflecting upon the project as a whole, I am relatively happy with my process while I am largely unsatisfied by the aesthetics of the outcome. The former, because I was working with different medium, having an easily relatable theme+motif tying the work together, and was more conscious in the designing thinking process. The latter, is because I think the aesthetics of the work and craftsmanship still possess a great space for improvement, and needs a lot more refinement. It is peculiar and amusing because my opinions towards my works last semester was pretty much the opposite of this time’s. I believe that I am in the stage of exposure and transition, trying to experiment and explore, so hopefully my final works would be executed with increasing sophistication as time and experience accumulates.

01 / typographic portrait [week 4]

–to be further updated–

THE FAMILY GHOST

1 | Grandmother

As mentioned in my previous process post,

Top layer: paper cut emulating metal gates of HDB gates incorporated with my name

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View of my own house’s metal gate

Since my house is a relatively old HDB flat of about 20-odd years, it would not be inappropriate to claim that the type of metal gate we have holds a sense of familiarity to the HDB flats from the similar era. There is also a sort of motif which could be adopted aesthetically, and due to it being retro, it is stylistically unique.

However I would still like to ensure that such a motif would be recognisable to most Singaporeans, so I did a brief search up on some other more common types of HDB metal gates around:

HDB-metal-grill P1000014130614_HDBdoors_STTypes-of-door-gate

Most of these seems to be from the newer HDB flats, so the gate designs tend to be minimalist (or way too complicated), which are mostly various simple configurations of grids. Although similarly recognisable to Singaporeans, they may be less apparent or symbolic as HDB metal gates unlike the older designs. Its simplicity also may render it more tedious to be evolved into a typography.

On the other hand, when I looked up on older residential architecture in Singapore (older than my own), some of its features have a similarly retro flavour. The prevalent use of repeated geometric shapes and curvatures renders itself a strong style.

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I’ve also realised that, other than the style of the metal gates, other objects may be included to invoke the recognition of a house’s gate, such as the doorplate, locks, umbrella hooked to the door. For example, an unlock or a locked lock could convey different meanings respectively. A view from the interior or exterior of the flat could also tell a story from varying point of views. However, eventually, I did not incorporate these as it couldn’t work well to my visualisation of my intended image.

Typography inspiration: Oracle bone script 甲骨文

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Bottom layer: photo of HDB environment (to emulate the view of looking through the gate from inside the house)

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Execution process:

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Planning

The stylisation of the words were shaped in the way to resemble the style of the gate with the small curved arches.

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test preview - b&w

test preview – b&w

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test preview – colour

2 | Mother

For this idea, honestly, I’m still struggling to come up with a concrete approach and visualisation to it. What I’m sure is that I want to use chilli as it’s exactly the representation of my concept, and I find that it is an essential meal element to both Singaporean and Indonesian culture. These are some things I was considering about:

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  • chilli in different forms: chilli, pounded chilli, chilli paste, chilli flakes, chilli seeds, chilli plant, chilli flakes… (or combinations)
  • photography or digital manipulation
  • stone mortar and pestle (actual item or impressions?)
  • SG and ID flags (I thought this may be too cheesy if not executed delicately)
  • geographical maps of SG and ID

sgidmapsgbp

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the actual stone mortar and pestle we have at home

As advised by Joy, incorporating the motif of the stone mortar does not have to feature a literal representation of it. I realised that the rough texture of the stone mortar and the ringed marks on the pestle may make an interesting pattern through the technique of monoprint.

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3 | Grandfather

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My initial idea was to form my Chinese name based on the image of a broken rattan chair which is patched up by the old childish cartoon stickers I used to collect.

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During the group consultation when I proposed this concept, I got feedback that the type of stickers used could be considered as the message could vary. For example, stickers found on fruits which Joy suggested, like these:

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It is certainly a good point to consider, but even so, I thought that using the cartoon stickers on the rattan pattern would create a stark contrast between the old and new. As the stickers are actual artifacts representing my sentimental side, and using them to patch up the broken rattan would display my desire to protect the “old”. That being said, I’ve also realised many people my age had also collected such stickers when they were younger, so I believe it can be related to some extent.

The main challenge with this concept was how to recreate the broken rattan since I couldn’t use the actual chairs to do that (um). I got really constructive feedback from that the group consultation that I could do impressions of it instead.

Before that, I experimented with some digital manipulation of the rattan chair surface which garnered some interesting pattern (I guess).

rattan2 rattan

To tackle the problem of recreating the broken rattan chair, I acquired individual rattan strips and thought of scanning and printing them on relatively thick paper and weave the paper strips into the pattern I intend for it to be.

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4 | Father

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For this piece, I drew inspiration from Ariana Boussard-Reifel’s Between the Lines and Meg Hitchcock’s text drawings in both the aspect of methodology and concept, but I worked on Chinese text and newspaper instead. Using it, I attempt to cut out the first character of my Chinese name.

Meanwhile, the concept of both of the reference works hinged upon the importance of the context of the material it works on. Between the Lines delivered its message by cutting the text from a white supremacist book, while Meg Hitchcock’s work was cut out from religious text.

How the context of my chosen material relates to my concept:

  • Chinese newspaper: As a child I had the habit of reading the Chinese newspapers my father bought, which indirectly led to my inclination to Chinese
  • Topic of the chosen article is on a Singaporean Nanyang finger-painting artist, Wu Yi Long 吴怡龙 (to be very honest, I actually had no idea who he is because I just happened to come across this article in the newspaper.);
  • Included recount of how the artist was influenced by his father to have cultivated a passion and practice in art (“自小在父亲的耳濡目染下,得到艺术的真传。”) and mentions of the artist’s wish to educate the next generation on art (“开班授课培养下一代”)
  • Even though my father hadn’t actively influenced me in my interest for art, I wish to lend the context of the article to indirectly convey my story.

I planned out the approximate areas to form the word, and then cut out each Chinese character individually. Thus, how the typography would turn out partially depends on the alignment of the text.

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The tiny pieces of cut out text are then pieced together to form the second character of my Chinese name.

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Thoughts on the outcome so far:

I didn’t actually have a specific image in mind of how the text will look like so it turns out to be quite a standard formation of the character. The second character fails to stand out from the background. The outcome did not quite satisfy me aesthetically, it’s different from what what I would have expected. The arrangement could definitely be better improved and meaningful.

In the process, I found out that the effect of the newspaper text being imprinted on masking tape is pretty interesting. It could also similarly relate to the idea of “transference”.

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I’ve been thinking about some different visualisations and arrangements only after I’ve done the piece above, but if time permits, I would love rework on this piece. (ugh it’s kinda bothering me)

01 / typographic portrait [week 2+3]

–to be further updated–

[WEEK 2]

At this stage, I was still generally feeling like a lost sheep with regards to the direction I want to partake for the assignment, whether I want to just go with different attributes or to have a theme/concept to tie everything together. So I started off with the most basic and direct approach of listing attributes about myself, too many than needed surfaced to my head, and some attributes I don’t quite know how to put a succinct term to. Here are some attributes I came up and shortlisted:

  1. Rational
  2. Perfectionist
  3. Introspective
  4. Melancholic
  5. Low-key
  6. Sentimental

…and the list goes on actually. So that was my main struggle at that point of time.

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Subsequently, to aid with materialising the image, I continued with research. This time, I have also extended my research beyond typographic words, to explore into possible medium and approaches I can draw inspiration on.

Hillary Fayle – leaf embroidery

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There is a deliberate attempt to install order/pattern or trying to patch pieces of nature together in this work. The resulting contrast between manmade and organic elements become compelling.

Evelin Kasikov – embroidered CMYK typography

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Meg Hitchcock – text drawings

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Another way typography could be approached is using smaller elements of them to create a larger image. It enables more than one dimension of interpretation.

Ariana Boussard-Reifel’s Between the Lines (2007)

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This work itself is particularly meaning in its concept, as it was a response to white supremacist. The black text were cut out word by word from the white pages of a white supremacist book, literally but delivered the intended message with great sophistication.

However, putting aside its message, its methodology proposes an alternative portrayal of meaning through the absence of the words itself. This idea could be extended to consider that the negative spaces could be used to form images, likewise for the positive text, when we incorporate the idea of text drawings from Meg Hitchcock’s work I’ve mentioned above.

 

I’ve also encountered some works at Art Stage that weekend, inclusive of:

Ohmori Akio

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Inaba Tomohiro

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Qiu Zhi JieThe Map of the Near and the Far (2014)

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Zheng Lu – calligraphic sculptures

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Takamatsu Kazuki – depth-mapping paintings

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Nakamura Kengo – ‘Emoticon – Ourselves in Today’s World’ series

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SKETCHES

Sentimental

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Introspective (Reference: Ohmori Akio)

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Social ghost

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Melancholic (Reference: Hillary Fayle)

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When there is a mention of melancholy, an instinctive visualisation of such a mood would be brown fall autumn leaves, kinda. Haha. In this sense, I wanted to convey a large part of my personality being a melancholic temperament, from the Four Temperaments personalities theory. It encompasses the traits of perfectionism, emotional sensitivity and delicacy.

Inspired by Hillary Fayle’s embroidered leaves, I want to sew the leaves together in a particular pattern to form my own name. The leaves would be meticulously arranged and trimmed to fill the A5 canvas, displaying the sense of perfectionist quality. At the same time, due to the brittle nature of the leaves, and being sewn together, there’s a sense of delicacy, that there’s a perpetual effort to keep the emotions held together.

Spectator/Escapist

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some experimentation using paper strips

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[WEEK 3]

After the consultation with Joy in the second week, I’ve decidedly picked up the direction of having a theme to go about. We both shared the sentiments on further developing on my “ghost” concept from the previous Hello exercise. To take the idea further, rather than restricting to how I relate to a ghostly presence or how I see myself as a “ghost”, I could branch out from the idea into different aspects of life, for example the ghost of a strict family traditions, etc.

As followed, I started drawing a mind map related to “ghost” which I could relate to:

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  • social ghost; fleeting existence, hidden in the crowd: collage of cut outs of people interacting with each other to form negative space of my name (Reference: Hannah Höch, Hilka Riba’s Desiderata)
  • the ghost of someone who I think I should be/better off being (alter ego) which keeps haunting my real self; glamorous, sociable, flashy: I intended to use various objects like shiny sequins and colourful holographic sheets/streamers to form my name and the image, taking photographs of it, and probably photoshopping it to render a sort of an hazy blinding and gaudy mood to it (Reference: Dustin Tong’s Visibility)
  • the ghost of me who lives in the cyberspace, the alternative identity on the internet: forming name out of emojis (Reference: Nakamura Kengo’s Emoticon series)
  • the ghost of the past which lingers and you can’t let go; sentimental, hoarder
  • fear of ghosts/supernatural; the fear of uncertainties: transparent words written in clear fluid or cut out in transparency which shimmers in light or scratched/embossed text
  • the ghosts of what kind of people my grandparents and parents are which lingers in me

Indeed, it’s easier to relate back to the closest subjects around you. My family doesn’t seem to have some sort of peculiar tradition enforced on me. Yet, I have always noticed and observed the similarities and little quirks or traits I share with my grandparents and parents, regardless of whether they are good or bad. At the same time, I found it quite hard to convey some of my ideas above into typography, and the scope is still quite broad despite the single theme. Thus, I have chosen the last idea of my family to concentrate development on, because I also found out I could expand on focusing on each of my family member.

More reference artist research:

SAWDUST

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Gulyas Benedek – Flexibility

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I inferred that this was achieved through capturing motion footage of distorting typography using glass bottles. It is interesting to see how it gives rise to a sense of movement and a distinct style.

Nicole Licht – 3D/mixed media typography

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Joseph Navarro – Symmetry

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Danil Krivoruchko

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Hilka Riba – Desiderata

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Peter Kortleve – Always Create a Piece of HeART

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Ting-An Ho – Name the Tree

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Chinese typography

Wilson Tan – The Struggle

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Tien-Min Liao – Noodle & Rice Lettering

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Bc Huang

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hailong xiang

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Cheng Jie Sung and Chih-ting Lai

文字之美-虎文字之美-蝶

THE FAMILY GHOST: There are traits of my grandparents and parents which I reflect; bits and pieces of their identity lingers in me. Exploring the indirect, unconscious, and inevitable influences of our family members which trickles down to ourselves, contributing to shaping who we are.

Overarching creative decisions and motif:

  • Using my Chinese name because my family is Chinese-speaking
  • Incorporating old-fashioned but useful household items or features which are familiar to Singapore and could be found in my own household (since our flat is relatively old, it possesses a lot of old Singaporean HDB flat features), reflecting the general sense of what kind of household we are
  • And also possibly aiming to strike a contrast/paralleling

1 | Grandmother

Trait: Deep sense of attachment with the place we live in; go after stability than anything else, can be stubborn with the things we feel entitled to or are used to.

Both of us share an affinity and deep sense of belonging to our current house where our family have moved in over two decades ago. It’s also the place I’ve lived in ever since I was born.

Object: Traditional Chinese calendar, a familiar Singaporean household object. Using it, I want to relate it to the sense of a typical Chinese Singaporean household, and the particular idea of time we spent in this house.

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Approach:

Even before I decided on incorporating the different objects, I thought of employing Chinese paper cut into this piece. My first and foremost intention behind it was that Chinese paper cut is a traditional craft which we could relate to the older generation, and I choose to draw on the circular/monocentric types. There is the intention for it to be circular as it supposedly plays on the metaphorical sense of a circle being a small enclosed/drawn space or spot, where we tend to stay within. It is also undoubtedly aesthetically-pleasing.

Symmetrical – either folded into halves or quarters then cut, producing symmetry and/or repeated patterns around a single centre – the concept of reflection

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Asymmetrical

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I intend to design the paper cut to resemble a map but tweaked to spell my name, so the lines would tend to be geometric rather than organic.

map

(Reference: Taras Sgibnev’s The Way Home)

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  • Eventually, I’ve thought of incorporating the calendar. So instead of doing the paper cut on a regular red paper (I also had difficulties locating a shop which sells it??), I will cut on the calendar page.
  • Use of traditional and simplified Chinese in this to give rise to a contrast between old and new
  • Use of different shapes or patterns used other than a circle and map, like triangle (the golden triangle composition renders a stable composition) or tree roots (roots carries the meaning of belonging and origins in Chinese)
  • Instead of simply pasting a circular paper cut on an A5 background, I thought maybe cutting the shapes out of a single piece of A5 canvas may better convey the idea of being fixed in a particular spot.
  • Could perhaps play with the “advice” feature of the calendar page at the bottom of the date

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A concern of mine is that the way of representation may not strike as clearly to viewers the relation to the intended message.

After the consultation, I started to toy with the idea of emulating the cut to look like a view through the metal gate of the flat, overlooking the corridor or lift lobby. Thus, the image would be the circular paper cut design overlaying a scenic photograph of the HDB environment.

2 | Mother

Trait: My tongue for Indonesian cuisine.

My mother is an Indonesian-born Chinese, but I have never shared any special attachment to the place or the people there even though I had travelled there almost yearly, nor am I able to understand Bahasa Indonesian. I undoubtedly identify myself a 100% true blue Singaporean. Strangely, she had never actively promote me into liking them and she doesn’t know how to cook any authentic Indonesian dishes, but her cooking sometimes incorporates a tinge of Indonesian flavour like her homemade chilli paste and sambal petai. I believe it is attributed to my mother’s identity and my meagre experience in her birth country, that I happen to possess an affinity with Indonesian food, even over our own local Singaporean delicacies.

I think it is interesting to note that this unconsciously reflects on my mother’s identity, and this awkward relationship I have with my mother’s heritage. Also that most of our preferences could be unconsciously influenced. On a broader sense, it reflects on a core element behind a Singaporean identity – multiculturalism. Rather than undermining my Singaporean identity, it strengthens and enhances it.

Object: Stone mortar since we actually still have one which have been used to pound chilli and garlic etc. / The tile motif on our kitchen wall.

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Approach:

Picture collage

Food typography

(Reference: Thomas Cheng)

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3 | Grandfather

Trait: Sentimentality, hoarding tendencies

Just some time ago, the few old rattan chairs in our house had given way. My grandfather had gone to the extent of acquiring the rattan from Malaysia to fix the chairs. I’ve always thought that it’s pretty cool that he knew how to weave rattan chairs, and that we had them at home. That was a good example of how sentimental and persistent my grandfather are with his possessions. He tends to hoard things, even the damaged items, out of his frugal habits and also possibly the sentimental value attached to them. To some degree, I had also inherited his strong sentimental character. I collected stickers and namecards, I keep ticket stubs, and I can’t bear to throw out the old writing exchanges I had between my primary school teachers and friends.

Object: Rattan chairs

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4 | Father

Trait: Inclination to the Chinese language, art, humanities

What is noteworthy is that my father had never quite actively influenced me into any of those subjects, yet I found myself sharing his inclinations towards Chinese, art, and humanities. It was also much later when I was doing O-level art that I learnt that he had done O-level art during his school days as well, also all his better subjects being humanities. One of the reasons I’ve been very much inclined to Chinese since a young age was my old hobby of reading the Chinese newspapers my father buys. (This was in primary school days, yes.) (We don’t have English papers at home so it kinda explains why English had been my weaker language).

Object: Chinese newspapers

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(Reference: Meg Hitchcock’s text drawings and Ariana Boussard-Reifel’s Between the Lines)

Approach:

Cutting out text from the newspaper in the pattern of the first character of my name (洁) and using the cut outs to form the second character (琳), which holds the idea of “transference” (of preference/knowledge).

A tidbit: I recalled a song by one of my favourite singers, Marina and the Diamonds, which I have found relatable. Its lyrics spoke to me in some ways (of course not in its exact sense) back when I first listened to it, since not many songs address the issue of family ties (and burdens). So I’m actually glad I stumbled upon this idea again to develop and portray in my work.

FAMILY JEWELS – Marina and the Diamonds

Pass it down from kid to kid
The chain will never end
Unless I decide to go to it
Will I see the end?

01: emotions – idealisation

I am approaching the idea formulation process for the emotions from both directions.

I experiment with the materials I find and have done in class, like straws, forks, and the various monoprints which we have done in class. From there, I relate the patterns produced to the closest emotion it may seem to convey.

On the other hand, I work from the literal and figurative meanings of the emotions, and attempt to figure out possible patterns.

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Julie Mehretu