brief: explore visual communication on a single page and layout composition on multiple folds of a single sheet
to conceptualise a get well wishing card for proposal to ng teng fong hospital
artist references
I was mainly looking at Japanese designs which are simple, minimal, clean but creative and sophisticated. Some of them have clever ways of playing with folds, which are very straightforward yet unique.
It is also an idea and essence I want to draw from as hospital-related designs should ideally not be too cluttered or flamboyant. 1) It affects the mood of the patients. 2) Hospitals are socially expected to focus their work (and funds) on patients instead of being too showy.
(japanese designs – a few of my favourites!)
Moe Tsukada
(others)
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I knew I wanted my design to be simple and clean, yet still able to convey positive/calming vibes, and a pinch of wonderment (surprise), possibly by colours – vibrant/soothing/bright colours which can immediately light up anyone; almost universal. It has to be so as we have to make sure it could be connected by anyone of any race or age, transcending languages and cultural cues, given the hospital environment.
I was mainly exploring the ways of folding at first, so it sort of turned out that I subconsciously came up with lots of way too complex (and probably not technically possible) designs with perforations tearing what-nots.
My initial ideas involved a lot of perforation, and tearing to reveal a bright burst of colours as opposed to the plain outer appearance of the card before tearing:
- an ordinary envelop-shaped card when torn along the perforation, will become a long strand of paper, revealing message and colours on the inside, resembling a colour piece of confetti – probably inexecutable and would be inconvenient for patients to keep after tearing – though i enjoyed the transforming of forms and the revealing of a surprise inside
- card shaped in circle, with perforation which will open up and fan like a sun, and revealing bright yellow/orange rays and message
- card of a diecut shape of hopscotch, and it folds according to the squares of the hopscotch, slowing revealing message square by square when opening, signifying the steps to recovery
What I learnt about my input of crazy impractical ideas was that it definitely contradicted what I wanted the outcome to be – simple. Fundamentally, the card has to be easily handled by the patients – user experience. When there are more folds, there will be more pages, which means more things to handle with too. It will definitely help anyone to have less goals, as it will make user experience straightforward and reduce obstructions in trying to convey your idea.
- simplifying page layouts/folds
- streamline motifs
- tried playing around with the hopscotch idea a bit but the folds and the outcome i expect to get out of, was really tedious and tough to work out
- from confetti, the idea of celebratory mood, in response to the patients being given this card upon their discharge, related to gifts
- thus “health is a gift” – a congratulatory note but also a gentle reminder to value health – health gifted to patient like a present – to be treasured
- focusing on the motifs: gift + confetti
- the fold is extremely simple, like a normal card fold, squared shape, with the front imitating the cover of a gift box, then opening to reveal the content of the box (with the message and confetti)
what could be improved:
- details of confetti – shapes, scale, orientation
- unity in the interior pages
- façade – what appeals as a gift box
- experimented with capturing a sense of depth, making a 3d-like box
- contrasting blue on the outside and yellow in the inside, red as highlights (red also the colour of the hospital’s identity) – i actually really like the contrast as blue is calm and soothing, tinged with an outstanding red and then it opens up to bright warm lively yellow
- red ribbon – like a red cross?
- cover could be more personal, could be a prelude to the narrative going on inside – related to the confetti, light rays
- could increase colour/visual contrast between white text and yellow background
packaging a gift box of sunlight/warmth?
The sun, the sun rays, could be instinctively associated with sunflowers, or clouds.
- incorporating cloud motifs as the facade of the “gift box” as it could be worked in with the sun rays
- making it into a gift box
- to interact with the rays in the inside – die cut shape
process
- added texture (polka dots) to the white front page to make it looks less plain
- to be honest, i struggled a lot with the cover, and here were a few of the variations:
The was having to incorporate the clouds and gifts motif together. At some point of time, I was worried that the cover no longer have the sense of a gift box, and that would make the “Health is a gift” slogan(?) unconnected to the form of the card.
- “from your care team at Ng Teng Fong Hospital” was arranged to show on the front cover, due to the die-cut; go with the “to you” on the cover
- rays peeking through clouds – giving a peep into the content of the card – narrative
- at first it was just “health is a gift” which was handwritten (digitally), but then i converted the rest of the card’s text into the handwritten quality as well, to give the card a more humanistic and personalised touch. if the card were delivering warmth, it would be nice to bear a closer resemblance to handwritten cards.
- i still wanted to keep the luminescent quality of “health is a gift”. even though it’s the biggest text of the page, i don’t want it to ultimately steal the message from wishes for speedy recovery, so it’s kept light.
- i still love the general colour scheme i was going for, because it sort of did achieved what i was aiming for. even though the printer had the blue inside came off way lighter than intended.
- could probably add more burst of colours in the interior. at first i didn’t think of adding more colours or more rays because i was afraid of the page over-cluttering and i was thinking “sun rays” so not much colour apart from yellow and white. but having more colour in the page would definitely look much better, giving a stronger impact upon opening.
If given more time, I would definitely want to work more on incorporating the cloud motif as a gift box more thoughtfully and smoothly. (I do have some image in my head.)
Also, due to some my own careless mistakes, there are some alignment and arrangement issues which had the print out not come out as I exactly intended. That too, definitely needs to be addressed.
I have to say too, that die-cut made miracles! At first I was pretty disappointed when I got the print-out. But when I cut the shape, the sense of wonder and surprise seeped in, as I see hints of the blue and sun rays from the interior. It worked rather well together, (save for the alignment error).
Even though this is nowhere close to the best representation and version this concept could be done, I think I’m still relatively glad for it and don’t find it a complete disappointment because I liked the outcome with the colour, type, and the die-cut. The long portrait format is something I’m also relatively pleased with, because I was aiming to not go for the typical card formats.
Again, like every other VC assignments before, I would say again that I hope to have done better at this, and there was so much more which can be done. I always start out being too overly ambitious, and having way too high expectations for my brain and skills to actually realise. Then again, this is all part of the learning journey, and it was a great semester of honing my sensitivity towards graphic design.