urban wheels challenge | LOH XIU MING

This is a one-day event. The Urban Wheels Challenge is organized by MediaCorp’s OOH Media, and it is a cycling competition with a challenging course designed to mimic the outdoor terrain in an urban setting.

Building up from last year’s inaugural challenge, this year’s cycling event throwbacks to the basics of mountain biking, engaging and introducing to the public about the sport. In line with this year’s tagline “Make Your Mark”, organiser also aim to encourage first-timers to contribute to the vibrancy for this sport by experiencing the thrills and adrenaline rush of an urban gravity race in the heart of the city.

Organizers were keeping barricades and tidying tents and clearing stocks of free gifts while I watched.

OBSERVATIONS

The large amount of space taken up by tentages, barricades and entrance structure seems to limit the amount of space needed to navigate the bicycles. Space seems to be the largest issue to encourage more activity. (Nobody used the “obstacle course” set up while I was there.)

There is a combination of modular tentages, stackable barricades, makeshift structures with wooden pallet and boards stacked together. Endorsements are placed on boards/barricades, flag banners (for sports events).

Finger skateboard table that caught on as a trend for the younger ones. Also a form of recreational activity held in areas where people meet.

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Observations: Urban Wheels Challenge @ Scape