Thinking with Type – Reflection

As someone that has never had any formal learning in Typography and it’s use in graphic design until now, I find this article very fascinating. Thus far most of my choices in typefaces, fonts and general sizing and placements are more choices based off instinct. Thus, designs that I could think up often seem very safe and dare I say, a little boring. Classic fonts that went well together, clear hierarchy, obvious colours. Which is all well and good, but when it’s the “nth” design that has been churned out looking the same, one can’t help but dread the monotony.  However, the thought of using more adventurous options never occured to me. That is until I realised how many options I have been limiting myself from after reading this article.

The article was very comprehensive and clear in explaining why some fonts don’t go as well together, or why sizing the certain fonts up is a good idea, or how alternating the sizing and playing around within the font family can create a more dynamic typographic pieces.  There are many examples provided as well as suggestions and tips.

I particularly enjoyed the section of the article that brought up the description of the type  Mrs Eaves and Mr Eaves. It was interesting to note how the difference in their anatomy despite how small could change like the x-height affects the visual impact. I also liked how they talked about the font like they were actually real people. It really aided in helping me understand how the vibes of the font can carry similarly to how the vibes from certain people do.

I think many of the type crimes brought up within the article when it comes to font selection of size variation I have probably committed at some point.  Something tells me I would be referring to this article a lot more often the coming weeks as we start on the typographic poster. But seeing the kind of options available, I can’t help but feel a little excited.

 

Type Speaks – Reflection

The first thing that went through my head when watching this video was “Wow, I’ve never been so glad that I am not living in the past.” The utter tediousness and meticulousness that came with preparing a typeface and the complexity that leads up to the printing process seems as stress inducing as it is awe-inspiring. Considering my indecisive personality, I couldn’t imagine giving the go ahead of a design to a printer whose preparation process was so intricate and painstaking.

However, it did make me think: Is letterpress dead? I did a brief research into letterpress in general and its state right now. It appears that with the advent of computers and digitisation of media, letterpress has been on the downhill since the 1980s. However, back in the 2000s, it has made a comeback.

AmpersandCoaster-4

Source: http://www.neenahpaperblog.com/2013/04/neenah-beauty-of-letterpress/ (Accessed: 13 Sept 2018)

AmpersandCoaster-1The main reason being the interesting debasing effect letterpress has on the paper that isn’t commonly seen in digitally printed things. It’s now more commonly seen on name cards and wedding invitations because of how more textured it feels and how well it photographs even from the side. 018)

Some enthusiasts have even claim that every designer should at least give letterpress a try because it forces a designer to be more aware of their design, breaking it down into simple elements where they had to think about hierarchy. While computers offer limitless possibilities, with letterpress, designers have to stop and make sense of their designs before committing to it.

Source:https://realart.com/thought-lab/love-letterpress/ (Accessed 13 September 2018)

I think I can see such a value in such an experience. With the expediency in which designers are now required to churn out their work, it does make one wonder if it takes out some of the meticulous care and passion that was required for the craft that was seen in the past. While I’m not all for the “it was definitely all better in the old days” school of thought, I do believe there are some benefits to stepping away from the computer and getting one’s hands dirty whilst designing. Especially with something where you have to be more hands on and present like letterpress.

Type Speaks does highlight how important Type was, even in the past in communicating information. So much so that people were willing to go through such meticulous processes to create new type to express themselves. However, more importantly, what it did show me was the passion and care that was put into design. It is a presence of mind and a conscious responsibility that I definitely hope to remember and apply to my work.

 

 

Typographer of the Week – Massimo Vignelli

“If you design one thing, you can design everything.”

This is the catchphrase of Massimo Vignelli, whose forays into almost every imaginable field of design has left it’s mark and impact with his interesting perspectives and idea of design.  His work covers nearly every field of design including advertising, identity, packaging, product, industrial, interior and architectural design. An avid fan of modernism, his work is always very clear and concise with no clutter or unnecessary material.

Image result for massimo vignelli american airlines

Source:https://i.pinimg.com/originals/fc/fa/f6/fcfaf6915ec5c42518edfc74c55ad067.jpg Accessed:13 Sept 2018

The idea that he has behind his quote is that the process behind design and it’s methodology is the same, no matter the end product. In terms of typographic design and branding, some of his most famous works include the identities for international corporations like American Airlines (which is the only airline to have not changed their identity in the past 50 years), Bloomingdales and Knoll. He is also known to be a huge fan of Helvetica, as seen in it’s use across countless of his works.

Image result for massimo vignelli

Source:https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiH_cWrtrfdAhVFAogKHb3UB30QjRx6BAgBEAU&url=https%3A%2F%2Flibrary.rit.edu%2Fgda%2Fdesigners%2Fmassimo-vignelli&psig=AOvVaw0oXSK2-a7OprIpAYsCFiKH&ust=1536908918111708 (Accessed: 13 Sept 2018)

I think the thing I found most impressive about Vignelli would be his desire to foray into all the fields within design, not limiting himself in any way, simply on the basis that if he did one thing, he could do the other. Many times I feel like people tend to like to classify or define themselves as graphic designers, product designs, architects etc. I think his motto of “if I can design one thing, I can design any other.” is a healthy mentality to have. In this world where all fields are merging and a job’s scope in the design field is getting more diverse and constantly overlapping, it’s good to dabble and find one’s voice in the mass of information.

Related image

Source:https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwih0MrMtrfdAhWGBIgKHW3AC_EQjRx6BAgBEAU&url=http%3A%2F%2Fsubway.com.ru%2Fmaps%2F1972.htm&psig=AOvVaw0oXSK2-a7OprIpAYsCFiKH&ust=1536908918111708 Accessed: 13 Spet 2018

Image result for massimo vignelli

Source: https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwju-afotrfdAhVW-WEKHaA4AkkQjRx6BAgBEAU&url=http%3A%2F%2Fwww.designishistory.com%2F1960%2Fmassimo-vignelli%2F&psig=AOvVaw0oXSK2-a7OprIpAYsCFiKH&ust=1536908918111708 Accessed: 13 Sept 2018

The work that has given him the most range and reach would have to be his designing of the New York Subway map. After all, the use of subway as transportation across New York is commonplace, on top of the fact that New York is infamously known to have complicated train routes. His simple and clear aesthetic suited the project perfectly and many people were exposed to and used to his work. He prefers to call graphic designers nowadays “information architects” which makes sense. With the Internet as it is now, the flow of mass media and information has become more of a tsunami. Getting oneself heard, understood and remembered as fast as possible is becoming quite the task. Thus the ability to sculpt the information into something more palatable and someplace easy for the audience to navigate has increasing become in demand.

“Your style comes by refining your way of looking inside, not by importing it.”

When asked if he had any advice for young designers, he shared “I say all the time, particularly to young designers who seem to be always affected by things they have seen: when you have a design to do, don’t look outside. Learn to look inside the problem, because you will find the solution is right there waiting for you to get it out. Your style comes by refining your way of looking inside, not by importing it.” I think designers ourselves have are not unaffected by this information wave. With things like Pinterest and Instagram, most  tend to find themselves trying to ride on the wave of the next big thing to get us success. Massimo Vignelli’s success came not from his desire of it, but from his desire to help others or solve a problem. To rid the world of its clutter and misinformation. Or in his words: The life of a designer is to fight against the ugliness. I think that is something to think about and perhaps someday, something I can get behind.

 

 

 

Typographer of the Week – Jan Tschichold

Jan Tschichold is often described as a pioneer of typographic and design modernism. Most prominently during his challenging of design status quo in the 1930s and later in his career after the war where he redesigned Penguin Books.

An aspect of him I found interesting was how he did not stick to one style. He seemed very fond of German blackletter early in his life. However when introduced to the new ideas generated by Bauhaus, instead of clinging to his “style” he gladly threw it out of the window and attacked the new experiments with a gusto. I think as a aspiring designer, it’s normal to end up sticking to what is comfortable without experimenting and taking risks. Even if we do, we also end up shrinking back at the first sign of critics.

Source:http://retinart.net/artist-profiles/jan-tschichold (Accessed: 12 September 2018)

Source:http://www.retinart.net/media/images/jan-tschichold/10.jpg (Accessed: 12 September 2018)

However, what stood out to me the most about him was how his passion for typography and design was never wavering despite the circumstances. Be it doubters early in his career due to how different his designs were compared to the norm at that time, or during the war under the threat of the Germans.


Source: http://www.retinart.net/media/images/jan-tschichold/16.jpg (Accessed:12 September 2018)

His ability to convince the redesign of the penguin books was also very impressive. Being in his situation, a foreigner chased out of his homeland by war, it was probably very  to simply just do what was required of you solely to survive. However, he still sought to improve and experiment during his stint with penguin books. Especially considering the processes at Penguin Books have been around for a while. It must have been extremely hard to change people’s minds especially after they have been set for so many years.

Tschihold’s passion and thirst for knowledge in everything related to design and typography was probably what set him apart from others in his time and gave him the means to break the norm and revolutionise type facing and content layout in a way that is still   even today,

History of Design (Product ) – Bauhaus

Bauhaus is a school that rose from Modernism and the Industrial Revolution, inspired by many qualities and ideologies found in the movements that occured before and around the same time. Some such examples are the Aesthetic movement, Art Nouveau’s Deutscher Werkbund, Wiener Werkstatte and De Stijl. Primarily it answered the question “how can an artist be trained to take his place in the machine age?”

The school’s purpose was to serve as the link between crafts and industry. However it’s initial conceptualization in the early 20th century was fought harshly against by German craftsman organizations who feared that it instead was a new factor that would accelerate the decline of crafts by tainting it with industrial development ideologies.

This essay will explore some of the ideologies behind Bauhaus, which movements it was inspired by and finally if it was successful in retaining the character in craftsmanship while incorporating mechanized mass production values. Firstly, we shall explore some of the movements that inspired Bauhaus ideologies.

Modernism is a movement that favoured rational critical thinking over tradition, especially when it came to materials and new ideas. Much of the designs that sprung from the movement were inspired by the simple geometric shapes formed by the machine made urban environment and made use of the latest materials. The lack of ornamentation, experimentation with new materials and simplistic designs are key features that are also present in Bauhaus’s design ethos.

The Aesthetic movement was inspired by the abstract geometric shapes and pure uncluttered lines of Japonism. The movement also carries the belief that art as a product should not have any social ethical or moral bearings. Something echoed later on in Bauhaus teachings.

Deutscher Werkbund is often known for its imitating of nature. Most designs have long sinuous  lines and curvilinear organic forms that imitate nature. Its designs, such as the Music Room Chair 1899, is designed for mass production at low cost which brought about the ideology of “Machine Furniture” or basically, furniture that is well designed and inexpensive to build and assemble.

Wiener Werkstetter is a movement that promoted the equality between designer and craftsman. Unlike Deutscher Werkbund, this movement focused more on the artistic integrity of the designs, refusing to compromise for affordability. This unfortunately limited their appeal to the masses. However the ideology that an artist could be a craftsman and designer as well to produce the best, most innovative art can be seen being adopted by Bauhaus.

Constructivism developed as a means of bridging the gap between objects and buildings and their relations to the industrialized world.

Finally, De Stijl is a group of artists and architects who wanted to achieve an objective, modern, anti-individualistic art style which is reflected in the art pieces produced by the group. They often featured horizontal and vertical lines and clean primary colours that challenged the use of visual and physical space as well as the use of colours and their effect on spaces. Everyday spaces and furniture were often simplified and reexamined for their forms. While the furniture produced were often non-functional, they are valued and celebrated for their ideas of ratio balance and simplification.

The Bauhaus School of Design was founded by Walter Gropius a german architect in 1919. It was during the time where World War One had just occured and the Industrial Revoloution was picking up speed.  Gropius wanted to “create a new guild of craftsmen without the class distinctions” which he felt was primarily the cause for divide between craftsmen and artists. Something brought up before by the Wiener Werkstatte movement. Bauhaus is the Unification of Art, Handwork & Industry, an apprenticeship programme in applied arts of Carpentry, pottery, metalworking, glasswork, stage design, photography, commercial art.

Most of its  progressive, experimental curriculum is centered around the innovative teaching practices of their teachers with the likes of Itten, Klee, Kandinsky, Moholy- Nagy and many more. It consist of two main concepts: zeitgeist and Gesamtkunstwerk and three secondary concepts: Rationalistic industrial art, social arts and aesthetic industrial art.

The concept of zeitgeist was the unification and synthesis of all components of arts in terms of a body of work to symbolize a culture. While the concept of Gesamtkunstwerk means a unity of the whole creative process of all disciplines both in design, craftsmanship and mechanical production. The concept of Rationalistic – industrial art was to view art with a greater emphasis on the ratio, collective desires or values, rejecting of tradition, exclusivity and uniqueness. The Social Arts concept sees art in terms of social commitments. The responsibility that art now carries as a functional massed produced product through industrialization. As such, many of the designs produced from the school had favoured functionality over ornamentation, symmetry based on ratio and experimented with new materials.

When Moholy-Nagy succeeded Itten in the school, he introduced industrially functionalist designs in the metal workshops, discouraging traditional materials and handicrafts in favour of technologically produced modern materials such as steel tubing, glass, plywood. Steel tubing was  often only seen in bicycles gave furniture instead a lightweight form associated with the vehicle. Something that was very unique at that time compared to many other designs at that time that were often heavy and bulky with hardwood ornamental bases. The experimentation with plywood and it’s pliability also resulted in chairs that were more lightweight and springy which felt softer and more comfortable. Committing the school to new material technology and mass production also reduced the importance of craft specialization and traditional workshop training; on the artist-constructor, than the artist-craftsman.

However, some criticism that came with the Bauhaus school of thought was that in the process of simplifying and rationalizing in the name of functionality and mass production. Some believe that the character behind the “art” produced is lost as most things are stripped of their cultural traces. Others even go as far to define it as robotic. Considering that Bauhaus’s purpose was to find the balance between art and the mass production of industrialisation, I personally believed it did not produce so much of “fine art” but it did revolutionize the concepts of product design which I believe is an art form in itself. While perhaps Bauhaus did is not the exact answer to the balance between art and craftsmanship, as Hans Heiss aptly says “what made Bauhaus was not so much its achievements, but its spirit,” and following the dictates of technology and economics of production, “if they were not the right answers, at least they were the right questions.”

 

(1080 words)

 

References

Bayer, H., & Gropius, W. (1972). Bauhaus. New York: Museum of Modern Art.

Collins, N. (2018). Deutscher Werkbund: German Work Federation: Architecture, Crafts, Design. Retrieved from http://www.visual-arts-cork.com/architecture/deutscher-werkbund.htm

Harimuti, R., Wijono, D., & Hatmoko, A. (2011). Bauhaus Ideology, Concept and Method on Architecture.

Schjeldahl, P., Farrow, R., Thomas, L., Farrow, R., Félix, D., & Toobin, J. et al. (2018). Bauhaus Rules. Retrieved from https://www.newyorker.com/magazine/2009/11/16/bauhaus-rules

Wilk, C. (2008). Modernism (pp. 76-126). London: V & A Pub.

 

Type in the Wild – Typography I

Type in the Wild

For this assignment, I decided to walk around looking for fonts around school and the supermarket. I think this was the first time I was actually aware of the amount of fonts all around. In fact, I think this was the first time I actually noticed that Food Court 2 at NTU actually uses Comic Sans on their stall signs and surprisingly, it didn’t actually look all that bad. 

Here are some of the fonts that I found:

The Nanyang Chronicle uses a san serif font for their headers and subheaders of their paper. It’s an interesting choice considering traditionally most newspapers use serif-ed fonts like Times New Roman since it looks more serious and is easier to read. The choice of sans serif in this case was probably to come across as more friendly and modern looking which is appropriate for their target audience: the students of NTU.

Ah yes, comic sans, we meet again. I’m surprised that the use of the font in this context did not annoy me enough to notice throughout my entire first year of study. I think this is actually one of the cases comic sans is actually an appropriate choice. It looks friendly and welcoming, can be read clearly from a distance and it can be used uniformly throughout all the stalls without affecting impressions of what could be sold there. I vaguely remembered visiting a food court once where all the stall names were in extremely bolded, capitalised and serif-ed. It was a very intimidating eating experience since it almost felt like all the stores were screaming their wares at me.


While looking for some serif font examples, I headed to the supermarket and directly to the wine section. As expected most of their selection was labelled in serif fonts or script fonts. In this case it’s name is in Old Style serif and the wine’s production location is in Script. 

I think wine brands often try to portray themselves as refined and expensive, thus the use of serif fonts. Wine labels tend to use traditional, busier typeface styles and design that link to history and authenticity.

It also gives the impression of seriousness and maturity that is often linked to wine. 

On the other hand the use of similar font at this hairdressing store seems an opposite effect on me. I think it’s because my impression of haircuts often involve colour, creativity and freshness. Thus I think the application of the font in this case does the opposite. 

I think I have always been aware of how I felt about each subject. Such as how I somehow knew that the hair salon was dubiously boring or that the food court was warm and welcoming. But after this little adventure, I now know why. 

Typography I – First Impressions

First Impressions

I wasn’t sure what to expect when I decided to take Typography considering I never had any formal lessons. I mean I knew the basics: try not to go more than 3 fonts, try to let the text breathe and NEVER use comic sans. Things like that. Stuff like kerning, leading and serif, I knew what they stood for but never why. So it was definitely interesting to finally learn over last few lessons.

I’m looking forward to learning new ways to manipulate type to create and sculpt an experience for viewers and how they perceive things in the lessons to come. 

Group Allocation 

My group has been dubbed Spaghetti Italy. Other than sounding like the generic pasta brand, we are a group of people with varying personalities and interests that have found a common ground in food. 

Against our common sense, we have picked Comic Sans as our research topic. Purely for the irony of the situation and our slight inclination toward memes of course. If anything, it’ll definitely be an interesting ride. Wish us luck!