First Things Second.

Inspired by Ken Garland’s 1964 call to action on the prioritising of design’s role and purpose in the age of consumerism, First Things Second looks at the priorities of Designers today, comfortable with status quo as merely vendors for Design. How far we have fallen to allow ourselves to be merely silent spectators. Yet, the creative call is much more. It is therefore time for a reshuffle of our priorities.

We are not (just) designers, but active shapers and movers of culture.