Image sources are individually stated.
Here comes the Chinese New Year, and luxury brands never fail to seize the opportunity to have some limited editions. It is a trend because Chinese culture has increasing status as China economy and global influence getting stronger.
It is fascinating to see how foreigners understand Chinese culture, although I do not know if there are Chinese designers in the design team, the limited editions certainly bring new aspects to the Chinese zodiacs. Some of them did a great job from a Chinese perspective; others might need to understand more about the concept. Let us now look at the products for the year of CHICKEN. The comments I make are not mean to be offensive.
image source: http://fashion.sina.com.cn/s/in/2016-12-09/0745/doc-ifxypipu7335566.shtml
Dior has Chinese Zodiac bracelet every year. I am not sure what horrible thing the chicken is staring at because she looks stunned to me. But this is not so bd compared to the monkey, dragon and snake.
image source: http://fashion.sina.com.cn/s/in/2016-12-09/0745/doc-ifxypipu7335566.shtml
image source: http://fashion.sina.com.cn/s/in/2016-12-09/0745/doc-ifxypipu7335566.shtml
When you look into the eyes of the dragon…Maybe it is a dragon baby?
image source: http://fashion.sina.com.cn/s/in/2016-12-09/0745/doc-ifxypipu7335566.shtml
It seems alright until you see the cover
image source: http://fashion.sina.com.cn/s/in/2016-12-09/0745/doc-ifxypipu7335566.shtml
The cover remains the same for the limited edition each year, only the pattern on the foundation changes. So after u finish using the foundation, you can’t tell which box if for what zodiac anymore. In addition, the “福” character on the cover is in a not so enticing font. It looks like taken from Microsoft word…
image source: http://fashion.sina.com.cn/s/in/2016-12-09/0745/doc-ifxypipu7335566.shtml
This is how the price of a foundation pack triples…
image source: http://fashion.sina.com.cn/s/in/2016-12-09/0745/doc-ifxypipu7335566.shtml
It is a low-profile to celebrate the year of Chicken.
image source: http://fashion.sina.com.cn/s/in/2016-12-09/0745/doc-ifxypipu7335566.shtml
The two roosters in the front reminds me of the ancient pass-time cockfighting. I can’t decide whether is the rooster makes the brand more special or the brand makes the roosters more special…I don’t find the jacket ugly but I personally don’t find it that persuasive to me neither…Maybe seeing the real product will have bonus points from the craftsmanship or the intricacy.
image source: http://fashion.sina.com.cn/s/in/2016-12-09/0745/doc-ifxypipu7335566.shtml
Burberry checked scarf is a very classic product. The Chinese calligraphy style “福” instantly makes it elderly-friendly. But at the same time, not so youth-friendly…Probably because of the style of the character.
image source: http://fashion.sina.com.cn/s/in/2016-12-09/0745/doc-ifxypipu7335566.shtml
At first I though it is a bladder or a heart(as an organ). Then I realize it’s designers’ effort to make it a heart shape yet cute at same time.
image source: http://www.yoka.com/luxury/toptalk/2016/1226/49769201065800_all.shtml#readall_1
The color is pretty hard to pull of though. If not match well can become a rural auntie from Northeast China village.
image source: http://www.yoka.com/luxury/toptalk/2016/1226/49769201065800_all.shtml#readall_1
image source: http://www.yoka.com/luxury/toptalk/2016/1226/49769201065800_all.shtml#readall_1
The embroidery used to be a bee, now becomes a chicken for the CNY.
image source: http://www.yoka.com/luxury/toptalk/2016/1226/49769201065800_all.shtml#readall_1
The face of the chicken(or owl?) certainly brights up my day.
image source: http://nextplus.nextmedia.com/news/%E6%99%82%E4%BA%8B%E8%A6%81%E8%81%9E/20160113/334088
發huat and 福fortune are auspicious wished individually. However, when combine together发福 it means getting fat/gaining weight..So…
image source: gogoboi weibo
http://photo.weibo.com/1706372681/wbphotos/large/mid/4056914830138197/pid/65b52e49gw1fb43cadyvfj20ic2gcwru
Here are the more pleasant example of the designs.
First Vans shoe design took inspiration from eggs and roosters respectively, and incorporate the colors into shoes.
Second design is a Gucci key chain.
Third design is a scarf by Salvatore Ferragamo
Fourth is a Piaget wrist watch.
image source: http://www.yoka.com/dna/m/d387860
The eight blossoms symbolize auspicious number 8 in Chinese culture, which sounds like Fa(huat).
image source: http://www.yoka.com/dna/m/d387860
image source: http://www.yoka.com/dna/m/d387860
image source: http://www.yoka.com/dna/m/d387860
