Tag: advertisement

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Manipulated Found Object. Submission [Y1 Foundation: 4D]

Final Idea: Contradiction

 

Long Bean is good for health, with high nutrient value. Many children do not like eating long beans. Parents often force their children to eat them as it benefits growth. When I was small, my parents forced me to eat long beans too. This idea contradicts with adults who smoke. Adults know cigarette is unhealthy but they are still addict to it. This shows how adults are contradicting themselves in their lives.

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Advertisement Analysis [Y1 Foundation: 4D]

This is a McDonalds advertisement in Singapore. 

Image from: https://www.mcdonalds.com.sg/yousaiditwemadeit/

Google Slides available below:  https://docs.google.com/presentation/d/1MJYalaZ6Ke3kDVnCChUWxoAYdKxrto04V4IAsSpiJFk/edit?usp=sharing

Analysis

First Impression:

  • Delicious, freshly made, juicy meat
  • Want to try the new products

Use of colours/tone:

  • Bright and colourful image,
  • Variety of colours: red, pink, green, brown
  • Implies optimistic atmosphere

The wooden tray, table and the burgers are all brown, therefore leading viewers to focus onto the brightest brown of the burgers.

Background/ connoted message:

  • Grassland, Food on wooden table
  • Linked to: Picnic, Farm, Sources of their new products are from farm->freshly made

Green of the grassland is the complementary colour of brown, contrasting the main objects in this image.

Choice of Containers:

  • Wooden tray(raw material), glass cup, iron container for fries
  • Linked to: High quality food

More appealing to viewers when compared to plastic containers that we usually see in McDonalds.

Words/ denoted messages:

The caption is in brown-red that is in same tone with burgers, table and tray.

  • Brown-red highlight contrasts with the white bolded and capitalize letters-> eye catching
  • To bring out the intention of this ad: come to McDonalds and buy their NEW products
  • linguistic message directs exact information intended to be given to the viewers
  • Labels are less important (name of the products)->in smaller font size.

Placement of food/ connoted message:

  • Main food in front: burgers are the most attractive new products, thus are the focus
  •  Burgers are richer in colour compared to fries and McFlurry( the meat, veggie, cheese and bread)       ->shows the juicy meat to attract potential customers
  • Fries and McFlurry are out of focus

 

Thank you for reading ?