We want to show people’s obsession with winning when there is an incentive to win (in this case, the money). However, our machine is wired in a way such that it isn’t easy to win, so this would spur people to play continuously, to emphasise on the part of “obsession”.
The Freebie is a provocative object that aims to bring the awareness of free stuff. Everyone loves free stuff however without people realising, free stuff is not technically free because people somehow have to pay for a price to receive them. As the word “free” is the best way to capture people’s attention, we decide to use it in our product.
“Nothing in life is free”
This product gives away free unlimited kisses but the people who are receiving these kisses have to pay by embarrassing themselves in public, sharing their kiss experience with others.
Concept: A kissing sticker from WeChat, Copyright: suano