ever wondered why the sky is blue?

 

RED

// love, energy, power, strength, passion // anger, danger, warning //

Red has more personal associations than any other colour and draws attention. Recognized as a stimulant, the amount of red is directly related to the level of energy perceived.
* increases enthusiasm
* stimulates energy
* can increase blood pressure, respiration, heartbeat, and pulse rate
* encourages action and confidence
 

ORANGE

// courage, friendliness, confidence, success // ignorance, sluggishness //

Orange sparks more controversy than any other hue; generally elicits a stronger “love it” or “hate it” response. Fun and flamboyant orange radiates warmth and energy.
* stimulates activity and appetite
* encourages socialisation
 

YELLOW

// bright, energetic, creativity, intellect, joy // irresponsible, unstable //

Yellow shines with optimism, enlightenment, and happiness. Yellow instill optimism and energy, as well as spark creative thoughts.
* stimulates mental processes and the nervous system
* activates memory
* encourages communication
 

GREEN

// money, growth, fertility, freshness, healing // envy, jealousy, guilt //

Green is the pervasive colour in the natural world, making it an ideal backdrop in interior design because we are so used to seeing it everywhere.
* soothes
* relaxes mentally and physically
* helps alleviate depression, nervousness, and anxiety
* offers a sense of renewal, self-control, and harmony
 

BLUE

// tranquility, security, integrity, peace, loyalty, trust // coldness, fear, sadness //

Blue is seen as trustworthy, dependable, and committed. The colour of ocean and sky, blue is perceived as a constant in our lives. It can cause the body to produce chemicals that are calming.
* calms and sedates
* cools
* aids intuition
 

PURPLE

// royalty, spirituality, luxury, ambition, wealth // mystery, moodiness //

Purple embodies the balance of red’s stimulation and blue’s calm. It has a sense of mystic and royal qualities.
* uplifts
* calms the mind and nerves
* offers a sense of spirituality
* encourages creativity
 

PINK

// healthy, happy, compassion, playful // weak, immaturity //

Brighter pinks are youthful, fun, and exciting. Vibrant pinks have the same energy as red – sensual and passionate without being too aggressive. Softer pinks tones down the passion of red with the purity of white, often associated with romance.
* bright pinks have the same effects as red
 

WHITE

// goodness, purity, innocence, fresh, clean // isolation, pristine, emptiness //

White projects purity, cleanliness, and neutrality. Doctors don white coats, brides wear white gowns, and white picket fence surrounds a safe home.
* aids mental clarity
* encourages us to clear clutter and obstacles
* evokes purification of thoughts or actions
* enables fresh beginnings
 

GRAY

// security, reliability, intelligence, solid // gloomy, sad, conservative //

Gray is the color of knowledge, intellect, and wisdom. It is perceived as long-lasting, classic, conservative, and carries authority. Gray is perfectly neutral, which is why designers often use it as a background colour.
* unsettles
* creates expectations
 

BLACK

// protection, elegance, dramatic, classy, formality // death, evil, mystery //

Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming. Black represents lack of colour, the primordial void, emptiness.
* makes one feel inconspicuous
* provides a restful emptiness
* is mysterious by evoking a sense of potential and possibility
 
 
emotions of colour guide || psychology of colour
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